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SRMIST Vadapalani
Dr. A. Gayathri

Dr. A. Gayathri

Assistant Professor

Department of Visual Communication

Degree Specialization University/Institute Name, Year
Ph.D Digital Marketing and Social Media SRM Institute of Science and Technology, Kattankulathur. , 2025
M.sc Visual Communication Loyola College, University of Madras., 2017
B.Sc. Visual Communication Women’s Christian College, University of Madras. , 2015
  • Advertising
  • Digital Media
  • Social Media
  • Marketing
  • Ph.D Degree – Digital Marketing and Social Media – SRM Institute of Science and Technology, Kattankulathur. – 2025
  • M.Sc – Visual Communication – Loyola College, University of Madras. – 2017
  • B.Sc – Visual Communication – Women’s Christian College, University of Madras. – 2015
Institution Duration
Women’s Christian College, University of Madras 2017-2019
Dwaraka Doss Goverdhan Doss Vaishnav College, University of Madras 2019-2025
Journal Publications: (International followed by National):
S.No List of Publications
1 Paper Published “A Comparative Study on Influencer Engagement and Impact on Consumer Behavior: Alya Manasa vs. Sivaangi Krishnakumar published in Boletin de Literatura Oral -Tradition Oral Literature, Volume No.11, Issue No.1 (2024) - (Scopus Indexed)
2 Paper Published “Consumer Experiences and Perceptions of Meesho, Amazon, and Flipkart: A Qualitative Study published in Boletin de Literatura Oral - Tradition Oral Literature, Volume No.11, Issue No.1 (2024) - (Scopus Indexed)
3 Paper Published “Influencer Sustainability and Credibility in Social Media” published in Boletin de Literatura Oral -Tradition Oral Literature, Volume No.11, Issue No.1 (2024) - (Scopus Indexed)
Conference Presentation / Publication:
S.No Type (Regional/National/International) Theme Organized by Duration Date
1 International ICMD Impact of Social Media Influencer on Consumer Purchase Decision Jargan Lakecity University 25-06-2021
2 National Media Meet Social Media Influencer Marketing in Lifestyle Branding Christ University 11-09-2021
3 International Conflicts through Media Discourse Globally Social Media Influencer as Marketing Tool Mother Teresa University 17-09-2021
4 International Face Social Media Influencer Marketing as Brand Position SRM university 14-2-2022
5 National Media and Communication Social Media Influencer D.G.Vaishnav College 22-09-2022
6 International Face Media and Technology SRM university 16-17.2023
7 International Face A Study on sustainability and credibility among instagram influencer SRM university 5-6.2.25
8 International Media and Social Responsibility A Study on sustainability and credibility on purchase intension D.G.Vaishnav College 11-12-25
9 International Storytelling Futures Influence Culture in digital era SSS Jain college for Women’s 25-09-2025
10 International The Infinite LOOP Comparative study on Influencer SRM Vadapalani 09-01-2026
Workshops / Seminars / FDPs / STTP (Conducted/ Attended):
S.No Type (Regional/National/International) Theme Organized by Duration Date
1 National Cinematography in International Films Avichi college of Arts and Science 1 Day 13.5.2020
2 National Watch Dog Journalism DG vaishnav college 1 Day 22.05.2020
3 National A-Z Journalisms Ethiraj college 1 Day 18.5.2020
4 National Aesthetics of YouTube Film Making Ethiraj college 1 Day 20.5.2020
5 National Journalisms in the Times of Covid -19 Holy cross college trichy 1 Day 14.5.2020
6 National Digital Journalism Mother tressa college 1 Day 27.5.2020
7 National Challenges Moving Online Stella Maris 1 Day 20.5.2020
8 National Digital Communication during and post Covid Stella Maris 1 Day 21.5.2020
9 National Covid Communication women’s Christian college 1 Day 11.6.2020
10 National Opportunities for Multimedia in Indias new world college women’s Christian college 1 Day 29.5.2020
11 National Human Rights and Government Policy D.G.Vaishnav College 1 Day 20.6.2020
12 National Visual Analysis on Communication Research Shasun jain college 1 Day 6.8.2021
13 National Focus Group Discussion in Communication Research Shasun jain college 1 Day 5.8.2021
14 National Review of Literature in Communication Research Shasun jain college 1 Day 14.8.2021
15 National Theoretical Framework in Communication Research Shasun jain college 1 Day 18.8.2021
16 National Academic Leadership Bharathidasan University 1 Day 24.8.2021
17 National FDP on ICT Competency for Higher Education Teachers D.G.Vaishnav College 3 Day 13.7.2020-15.7.2022
18 National FDP on AQAR and OBE attainment D.G.Vaishnav College 7 Day 13.7.2022-19.7.2022
19 National FDP on The Power Now Women’s Christian College 1 Day 5.02.2019
20 Regional Academic and Research Connect Platform D.G.Vaishnav College 1 Day 4-2-2023
21 National FDP D.G.Vaishnav College 5 Day 14.6.23-18.6.23
22 National Navigating the Nexus of Higher Education D.G.Vaishnav College 1 Day 24.2.2024
23 Regional Innovation in Media Curriculum Technology and Research Design M.O.P Vaishnav 2 Day 3.11.22-4.1.22
24 National Teaching in the age of Technology SA College of Arts and Science 5 Day 25.8.25-30.8.25
25 National Understanding information Disorder SRM department of Journalism and Communication - KTR 5 Day 27.2.26-6.3.26
26 National Story Telling Loyola College 1 Day 28.2.26
27 National Google Gemini Gemini Academy 1 Day 24.11.2025
Invited Talks:
  • ADFLUENCE: A blend of “AD” and “Influence” organized by the department of Visual Communication, Faculty of Science and Technology, SRM Institute of Science and technology, Kattankulathur.
  • Guest Speaker at Loyola College for Loyola press club 2023.
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