Dr. P. Raju
Assistant Professor
Department of Commerce
Contact Information
Email : ajup@srmist.edu.in
- Ph.D. Commerce, Guru Nanak College, University of Madras, 2022
- M.Com. Commerce, Guru Nanak College, University of Madras, 2015
- B.Com. (Corporate Secretaryship), Guru Nanak College, University of Madras, 2013
- Financial Accounting
- Human Resource Management
- Business Law
- Tax Procedures and Practices
- Corporate Accounting
- Company Law
- Human Resource Management
- Dr. P. Raju (2023, July 09): “Understanding Gen Z acceptance of YouTube as a learning platform using the technology acceptance model” Article History: Received: 10.05.2023 Accepted: 09.06.2023, European Chemical Bulletin, Scopus journal, ISSN 2063-5346.
- Dr. P. Raju (2023 July): “Digital Natives’ Cognitive and Affective Behavioural Responses to Digital Advertising Attitude and Purchase Decision: A SEM tudy” Journal of Namibian Studies, 35 (2023): 3091–3102 ISSN : 2197–5523
- P. RAJU (2023). “Analysis of Difficulties Faced by Delivery Boys for E-Commerce Commerce Products in India.” THE PATENTS ACT, 1970 (39 of 1970) & THE PATENTS RULES, 2003 APPLICATION FOR GRANT OF PATENT [See sections 7, 54 and 15 and rule 20(1)]. Sept. 9, 2023.
- I participated in a workshop conducted at SRM IST CSH Vadapalani on April 3, 2023.
- I participated in the FDP on Navigating Data Analytics for Research Excellence for 5 days of FDP on June 19–25, 2023.
- Five-day national-level virtual FDP on skills reengineering in business management by Andhra Loyola Institute of Engineering and Technology on May 23–27, 2023
- I participated in the 7-day Virtual National Level Faculty Development Programme on Research Methodology organised by the Department of Commerce, PPG College of Arts and Science, Coimbatore, held from December 12 to December 19, 2022.
- I participated in the Workshop on Research on Market Development organised by KCES’s Institute of Management & Research, Jalgaon, on August 7, 2021.
- I participated in the FDP “Theory Buildings and Contributions in Research” workshop conducted by SRM IST FSH Vadapalani.