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Dr. V. V. Padmaja Veturi

Assistant Professor

Department of Commerce

Contact Information

Email : vvpadmav@srmist.edu.in

  • Ph.D., Management Studies, Andhra University, 2019
  • M.B.A., Finance & Marketing, Andhra University, 2009
  • M.Sc., Botany, Annamalai University, 2004
  • B.Ed., Biological Science & English, Andhra University, 1996
  • B.Sc., Chemistry, Andhra University, 1995

  • Managerial Economics
  • Financial Management
  • Financial Services
  • Business Environment
  • Business Economics
  • International Business Environment
  • Strategic Financial Management
  • International Financial Management
  • Operations Management
  • Marketing Management
  • Leadership and management skills
  • Environmental Studies
  • Health Care Economics
  • Event Marketing
  • Security Analysis and Portfolio Management
  • Human Resource Management

  • Management
  • Finance
  • Marketing
  • Economics

  • Published in Scopus in the title of Impact of Employee Motivation on Organizational Output with Special Reference to Selected Automobile Companies in Chennai in Nanotechnology Perceptions: ISSN : 1660-6795: Volume No : 6.
  • “Diversification in Agriculture: Pathways to Sustainable Farming and Economic Growth in India” – Scopus –  Library Progress International – Vol.44 No. 3, Jul-Dec 2024: P.23583-23588 – Online version ISSN 2320 317X.
  • “Effect Of Talent Management Techniques On Employee Retention Plans For Selected Private Hospitals In Chennai” – Scopus Library Progress International Vol.44 No. 3, Jul-Dec 2024: P.23571-23578 – Online version ISSN 2320 317X.
  • “Sustainable Green Initiatives in HR Practices With Reference To Banking Sector in Chennai” – Scopus – Library Progress International Vol.44 No. 3, Jul-Dec 2024: P.23579-23586 – Online version ISSN 2320 317X.
  • “Problems and Prospects of Silk Weavers with Emerging Technology – in Reference to Kancheepuram Town of Tamilnadu” – African Journal of Biological Sciences – SCOPUS (Open Access) – ISSN : 2663-2187 – Vol.6, Issue 14, September 2024 – pg. 10062-10071. 
  • “Adoption of HR Strategies and Its Influence on Employee Retention in Service Sector with Special Reference to Chennai City” – Atlantis Press – Springer Conference Proceedings (WOS), ISSN:2352-5428 – 20th February 2024.
  • “Employee Involvement and Engagement in Automobile Sector in Chennai city” – Atlantis Press – Springer Conference Proceedings (WOS), ISSN:2352-5428 – 20th February 2024.
  • “Indian-Origin Banks’ Global Operations Pre-Merger Performance Analysis” – Atlantis Press – Springer Conference Proceedings (WOS), ISSN: 2352-5428 – 20th February 2024.
  • The Impact of Covid-19 on Indian Economy” – IOSR Journal of Computer Engineering – October 2023.
  • “Green Entrepreneurship – An Overview” – Rabindra Bharati Journal of Philosophy (UGC Care
    Peer Reviewed Group-I Journal) (IF : 6.986) May 2023.
  • “Integrated Marketing Communication – The New Generation Approach” International
    Conference Proceedings on ‘Reviving Strategies on Trade & Commerce in the Emerging
    Economies’ – organized by Bharath Institute of Science & Technology, Faculty of Arts & Science, Department of Commerce – April 2023.
  • “Entrepreneurship Development” – National Conference Proceedings on ‘Future Trends in
    Commerce’ – November 2022.
  • “Trends in Performance of Indian Banks overseas – Analysis on select Indian Banks” –
    International Journal of Research in Commerce, IT & Management (IJRCM) – November 2020.
  • Performance of Indian Public & Private Sector Banks operating Overseas – A comparative
    Analysis” Studies in Indian Place Names (UGC Care Listed Journal) – March 2020.
  • “Uneducated Management Gurus” – HRD TIMES (National HRD Journal) – May 2011.

  • Integrated Marketing Communication – The New Generation Approach” International
    Conference on ‘Reviving Strategies on Trade & Commerce in the Emerging Economies’ –
    organized by Bharath Institute of Science & Technology, Faculty of Arts & Science, Department of Commerce – April 2023.
  • “Green Marketing for Sustainability” – International Conference on “Contemporary
    Management Practices” – organized by Department of Business Administration, College of
    Management, SRM Institute of Science & Technology, Ramapuram, Chennai – January 2023.
  • “Green Entrepreneurship – An Overview” – National Seminar on “Entrepreneurship in Industry
    4.0 : A Glimpse” organized by PG & Research Department of Commerce, Mannar Thirumalai
    Naicker College, Madurai – December 2022.
  • “Diversification of Agriculture Sector” – National Seminar on “Overview and Prospects of Indian
    Agriculture Sector” sponsored by TSCHE & ICSSR-SRC – Organized by Department of Economics, UCA & SS, Osmania University, Hyderabad – December 2022.
  • “Entrepreneurship Development”, National Conference on Future Trends in Commerce :
    Challenges and Sustainability – organized by Bharat Institute of Higher Education & Research –November 2022.
  • “Trends in Integrated Marketing Communication”, International Conference on “Contemporary
    Approaches to Empower Smart Future to Digitalization” – organized by Sakthi Institute of
    Information and Management Studies (SIIMS), Pollachi, Tamilnadu – November 2022.
  • “Developing Skills for Entrepreneurship”, International Conference on Quality Education in
    India – Issues and Strategies – organized by SRM Institute of Science & Technology,
    Kattankulathur, Chennai – November 2022.
  • “Performance of Indian Public & Private Sector Banks operating Overseas – A comparative
    Analysis” Studies in Indian Place Names – March 2020.
  • “Problems & Prospects of MSMEs”, UGC National Seminar on Management of MSMEs in the LPG & ICT era. Andhra University, Visakhapatnam – March 2011.

  • “Performance of Indian Banks abroad”-Official Journal of The Patent Office, March 2023.
  • “A Method For Evaluating Human Relation Management System In An Organization Using Scanner And Smart Device” – Official Journal of The Patent Office, January 2023.
  • “A System For Evaluating The Role Of Emotional Intelligence And Work Life Balance In Job Stress” – Official Journal of The Patent Office, January 2023.

  • One day UGC National Seminar on Management of MSMEs in the LPG & ICT era on “Problems & Prospects of MSMEs” – organized by Andhra University, Visakhapatnam – March 2011.
  • One day International Conference on Recent Innovations in Multi-disciplinary Studies (RIMS 2020) – organized by St. Joseph’s College (Arts & Science), Chennai – 04.03.2020.
  • One day Webinar on ‘Research Problem Identification & Formulation’ organized by Sir C.V.Raman Research Colloquium, Department of Commerce, College of Science & Humanities, SRM Institute of Science & Technology, Vadapalani, Chennai – on 24.08.2022.
  • Five days Professional Development Programme on ‘Entrepreneurship Development  and Start-ups’ conducted by National Institute of Technical Teachers Training & Research, Ministry of Education, Government of India, Chennai – from 22.08.2022 to 26.08.2022.
  • Two days Faculty Orientation Programme on Salient Attributes for Professional Development – conducted by Internal Quality Assurance Cell, SRM Institute of Science & Technology – on 09.09.2022 & 10.09.2022. 
  • Two days National Symposium on Academic Challenges towards Implementation of NEP in HEI’s – conducted by LTJSS’s Lokamanya Tilak College of Engineering, Navi Mumbai in association with National Assessment & Accreditation Council, Bengaluru – on 29.09.2022 & 30.09.2022.
  • One day National Webinar on “Financial Empowerment through Wealth Creation” – by International Institute of Lifestyle Management, Kolkata – in collaboration with Association of Mutual Funds in India (AMFI) – 11.10.2022.
  • Eight days International Faculty Professional Development Program on “Academic Research in Global Perspective” conducted by SRM Institute of Science & Technology, Ramapuram, Chennai – 10.10.2022 to 17.10.2022.
  • I.P. Awareness / Training Programme under National Intellectual Property Awareness Mission (NIPAM) – organized by Intellectual Property Office, Govt. of India – 11.11.2022.
  • One day National Workshop on Effective Drafting & Filing of Patents – organized by Internal Quality Assurance Cell (IQAC) and Centre for Intellectual Property Rights (CIPR), Annamalai University – 11.11.2022.
  • One day International Conference on Quality Education in India – Issues and Strategies – organized by SRM Institute of Science & Technology, Kattankulathur, Chennai – 16.11.2022.
  • Two-day International Conference on “Contemporary Approaches to Empower Smart Future to Digitalization” – organized by Sakthi Institute of Information and Management Studies (SIIMS), Pollachi, Tamilnadu – 24.11.2022 & 25.11.2022.
  • One day National Conference on Future Trends in Commerce : Challenges and Sustainability – organized by Bharat Institute of Higher Education & Research – 30.11.2022.
  • One day National Seminar on “Overview and Prospects of Indian Agriculture Sector” sponsored by TSCHE & ICSSR-SRC – Organised by Department of Economics, UCA & SS, Osmania University, Hyderabad – 09.12.2022.
  • Seven days ‘International Faculty Development Programme’ on ‘Professional Progression in Commerce and Management’ – organized by Justice Basheer Ahmed Sayeed College for Women, Chennai – in association with Tamilnadu Advanced Technical Training Institute, Chennai – 14.12.2022 to 20.12.2022.
  • One day National Seminar on “Entrepreneurship in Industry 4.0 : A Glimpse” organized by PG & Research Department of Commerce, Mannar Thirumalai Naicker College, Madurai – 16.12.2022.
  • Seven days International Faculty Development Programme on “Professional Progression in Commerce and Management” – organized by Justice Basheer Ahmed Sayeed College for Women, Chennai – 14.12.2022 – 20.12.2022.
  • One day Faculty Professional Development Program on “Understanding Student Psychology” – organized by Department of Psychology in association with IQAC, SRM Institute of Science & Technology, CSH, Vadapalani, Chennai – 26.12.2022.
  • One week National level Faculty Development Program on Intellectual Property Rights in India – organized by College of Management, SRM Institute of Science & Technology, Ramapurm, Chennai  – 26.12.2022 to 30.12.2022.
  • One day International Conference on “Contemporary Management Practices” – organized by Department of Business Administration, College of Management, SRM Institute of Science & Technology, Ramapuram, Chennai – 06.01.2023.
  • I.P. Awareness / Training Programme under National Intellectual Property Awareness Mission (NIPAM) – jointly organized by Intellectual Property Office & Ministry of Education, Govt. of India – 11.01.2023.
  • Two days Upskilling Workshop on ‘The Art of Effective Mentoring : A Sustained Model – organized by SRMIST, Directorate of Alumni Affairs, Kattankulathur, Chennai : 19.01.2023 – 20.01.2023.
  • I.P. Awareness / Training Programme under National Intellectual Property Awareness Mission (NIPAM) – organized by Intellectual Property Office  Govt. of India – 31.01.2023.
  • One day National Level Webinar on “Post Budget Review and Analysis – 2023” – organized by the Department of Commerce, SRM Institute of Science & Technology, Ramapuram, Chennai –06.02.2023.
  • Five days National level Virtual FDP on ‘Research Methodology’ organized by PG & Research Department of Commerce – in association with IQAC, Sri Kanyaka Parameswari Arts & Science College for Women : 13.02.2023 – 17.02.2023.
  • One day Faculty Development Program on “Blooms Taxanomy in Teaching and Learning” – organized by MSME and Ministry of Corporate Affairs, Government of India – on 16.02.2023.
  • One day National Webinar on “Reference Management & Reference Styles in Research-Work” – organized by Internal Quality Assurance Cell & Department of Library, Lokamanya Mahavidyalaya, Warora & Gondwana University, Gadchiroli – on 20.02.2023.
  • Two day National level online workshop on Research Methodology using SPSS-Sampling, Sampling Methods and Data Collection Methods  – organized by IQAC of St. Anne’s Arts & Science College, Madhavaram, Chennai – on 21.02.2023 & 22.02.2023.
  • One day Faculty Development Program on ‘Innovative Research Techniques for Data Analysis & Interpretation – organized by SRM Group Research Committee, Vadapalani, Chennai – 04.03.2023.
  • Three days Virtual International Science Talk on Nobel Prize, 2022 – organized by Department of Physics, SRMIST, Ramapuram, Chennai – 04.04.2023 – 06.04.2023.
  • Two days International Conference on ‘Reviving Strategies on Trade & Commerce in the Emerging Economies’ – organized by Bharath Institute of Science & Technology, Faculty of Arts & Science, Department of Commerce : 12.04.2023 – 13.04.2023.
  • Five days National Level Virtual FDP on ‘Skills Reengineering in Business Management’ – organized by Department of Master of Business Administration, Andhra Loyola Institute of Engineering & Technology, Vijayawada – 23.05.2023 – 27.05.2023.
  • One day National Webinar on “Social Development through Financial Empowerment to Citizens” – organized by Gautam Buddha Degree College, Lucknow, Uttar Pradesh – 15.06.2023.
  • One day National Webinar on “Personal, Financial Planning and Wealth Creation through Mutual Funds” – organized by Maharani’s Women’s Commerce and Management College, Mysuru – 20.06.2023.
  • Sixteen days International Online Faculty Development Programme on “Teaching, Learning and Assessing in 2030” – organized by SRM Institute of Science and Technology, Ramapuram Chennai : 06.06.2023 – 23.06.2023.
  • I.P. Awareness Programme under National Intellectual Property Awareness Mission (NIPAM) – organized by CSIR-IMMT, Intellectual Property Office Govt. of India – 01.07.2023 – 05.08.2023. 
  • Two day NAAC collaborated National Virtual Seminar on “Holistic and Multi Disciplinary Approach towards National Higher Education Quality Framework” – organized by Cauvery College for Women (Autonomous), Trichy – 05.07.2023 & 06.07.2023.
  • One day National Webinar on “Financial Empowerment through Wealth Creation” – organized by Shri Ram Murti Smarak College of Engineering and Technology, Bareilly, Uttar Pradesh – 06.07.2023.
  • One day Faculty Development Programme on “Research Project Proposals” – organized by SRM Institute of Science and Technology, Vadapalani, Chennai – 07.07.2023.
  • One day National Webinar on “Financial Empowerment and Career Opportunities in Financial and Securities Market” – organized by PA College of Engineering, Mangalore, Karnataka – 10.07.2023.
  • One day National Webinar on ‘Financial Empowerment and Career Opportunities in Financial & Securities Market’ – organized by State Akkamahadevi Women University, Vijaypura, Karnataka – 11.07.2023.
  • One Week Faculty Development Programme on “Upskill Your Resources” – organized by Ayya Nadar Janaki Ammal College, Sivakasi : 07.07.2023 – 13.07.2023.
  • One day National level e-Workshop on “Awareness and Implementation of National Education Policy – 2020” – organized by Mahatma Gandhi Arts, Science & Late N.P. Commerce College, Armori, Maharashtra – 28.07.2023.
  • One day National Webinar on “Entrepreneurship Skill, Attitude & Behaviour Development” – organized by Smt. Bangaramma Sajjan Arts, Commerce & Science College for Women, Vijaypur, Pune – 26.07.2023.
  • Three days National Level Faculty Development Programme on “Integrated Faculty Development –  Reinforcing Personal, Professional and Institutional Well being” – organized by Smt. Devkunwar Nanalal Bhatt Vaishnav College for Women, Chennai – 27.07.2023, 28.07.2023 & 31.07.2023.
  • One day I.P. Awareness / Training Programme under National Intellectual Property Awareness Mission (NIPAM) – organized by Intellectual Property Office Govt. of India – 03.08.2023. 
  • One week Faculty Development Programme on “From Research to Publication” – organized by Adhiyaman Arts and Science College for Women, Krishnagiri District – 04.09.2023 – 11.09.2023.
  • One day Webinar on “Perfecting the Art of Writing Research Paper” – organized by SRM Institute of Science and Technology, Vadapalani, Chennai – 22.09.2023.
  • One day “Teachers’ Conference” on the Theme ‘Empowering Educators’ – organized by The Institute of Company Secretaries of India, Chennai – 23.09.2023.
  • Two days Faculty Development Programme on “Outcome-based Education” – organized by Faculty of Science and Humanities, SRMIST, Vadapalani, Chennai – 23.09.2023 – 24.09.2023.
  • Five days Strategic Development on “Digital Transformation in Business World – A Well-Worn Path for Driving and Scaling Digital Initiatives” – organized by S.A. College of Arts & Science, Chennai – 25.09.2023 – 29.09.2023.
  • One day State level Workshop on “Transforming Commerce Education through Implementation of NEP” – organized by M.S.P. Mandal’s Arts, Commerce and Science College, Kille-Dharur, Dist. Beed (Maharashtra) – 13.10.2023.
  • One day National Online Workshop on “Writing Proposal for Funded Project” – organized by Global Institute of Statistical Solutions (GISS), Chennai – 25.10.2023.
  • Six days National Level Virtual Faculty Development Programme on “Best Practices Benchmarking in HEI’s for Quality Enhancement” organized by Guru Shree Shantivijai Jain College for Women, Chennai – 26.10.2023 – 31.10.2023.
  • One day I.P. Awareness/Training Programme under National Intellectual Property Awareness Mission (NIPAM) – organized by Intellectual Property Office Govt. of India – 27.11.2023. 
  • Eight days National Workshop on “Research Methodology” – organized by SRMIST, Ramapuram, Chennai – 12.12.2023 – 19.12.2023.
  • Two days International Conference on “India’s G-20 Presidency and Horizons of Business Sustainability” – organized by SIMIST, Vadapalani, Chennai – 18.12.2023 to 19.12.2023.
  • Five days Online Workshop on “SPSS in Research” – organized by Star International Foundation for Research and Education, Tiruchengode, Tamilnadu – 26.12.2023 – 30.12.2023.
  • One day National Level Faculty Development Programme on “Empowering Educators for Excellence in Digital Teaching and Professional Growth” – organized by Adhiyaman Arts and Science College for Women, Krishnagiri District – 29.03.2024.
  • Two days National Level Workshop on “Intellectual Property Rights (Theme – IP and the SDGs: Building our common future with Innovation and Creativity)” – organized by SRM TRP Engineering College, Tiruchirappalli – 26.04.2024 & 27.04.2024.
  • One day Faculty Development Programme on “Theory building and Contribution in Research” – organized by Faculty of Management & Group Research Committee, SRMIST, Vadapalani, Chennai – 25.05.2024.
  • Two Weeks Workshop on “Quantitative Research using SPSS and AMOS” – organized by SRMIST, Ramapuram, Chennai – 04.06.2024 – 17.06.2024.
  • One day “International Day of Yoga” – organized by SRMIST, Vadapalani, Chennai – 21.06.2024.
  • One day Online Faculty Development Programme on “A.I. Tools for Teaching” – organized by Star International Foundation for Research and Education, Tiruchengod, Tamilnadu – 22.06.2024.
  • Seven days Online Faculty Development Programme on “Essential Skills for Professional Development in Higher Education” – organized by Star International Foundation for Research and Education, Tiruchengod, Tamilnadu – 01.07.2024 – 07.07.2024.
  • Short-term Programme on “Skill Development and Entrepreneurship” – organized by Malaviya Mission Teacher Training Programme, Indira Gandhi National Tribal University, Amarkantak (MP), University Grants Commission – 22.07.2024 to 27.07.2024.
  • Five days International Faculty Development Programme on “Burnout Or Churnout” – organized by Department of Management, Institute of Engineering & Management, Saltlake – in association with HRDC, IEM-UEM Group – 01.08.2024 to 05.08.2024.
  • One-day National Webinar on “Intellectual Property Rights – Patents and Design filing” – organized by SRM Institute of Science and Technology, Katankulathur, Chennai – 02.08.2024.
  • Two-days Faculty Development Programme on “Critical & Creative Thinking Skills” – organized by Michael Job Memorial College of Education for Women, Coimbatore – 05.08.2024 to 06.08.2024.
  • One-day Workshop on “Incubation & Innovation Design Thinking” – organized by Dr. C.V.Raman Research Colloquium, SRMIST, Vadapalani, Chennai – 31.08.2024.
  • Five days National Level Virtual Faculty Development Programme on “SEPT@360 – Skill Enhancement Programme for Teachers” – organized by IQAC of Stella Matutina College of Education, Chennai & Sri Vidaya College of Arts and Science, Virudhunagar – 02.09.2024 to 06.09.2024.
  • Seven days Online National Level Professional Development Programme on “Harnessing AI and SPSS Integration for Advanced Research Writing” – organized by SRMIST, Vadapalani, Chennai – 09.09.2024 to 17.09.2024.
  • Two days Seminar on “Research Ethics and Considerations” – organized by SRMIST, Ramapuram, Chennai – 21.09.2024 to 22.09.2024.
  • Five days Online Workshop on “Foundation of Stock Market for Beginners” – organized by Star International Foundation for Research and Education, Chennai – 23.09.2024 to 27.09.2024.
  • One Week International Virtual Workshop on “Excellence in Research Methodology” – organized by SRMIST, Ramapuram, Chennai – 23.09.2024 – 28.09.2024.
  • Five days Online International Faculty Development Programme on “Applied Statistical Analysis using SPSS for Research and Academic Writing : Enhancing Research Impact” – organized by D.Y.Patil University, Pune – in association with INTI International University & Colleges, Malaysia – 14.10.2024 to 18.10.2024.
  • Five days Online Faculty Development Programme on “Innovations in Sustainable Research and Modern Date-driven Approach” – organized by St. Joseph University, Nagaland – 14.10.2024 to 18.10.2024.

  • Resource Person, Department of Commerce & Management Studies (Hospital Management), Andhra University, Visakhapatnam, March 2014 to June 2018.
  • Resource Person: MBA Programme, School of Distance Education, Andhra University, Visakhapatnam, March 2014 to June 2018.
  • Resource Person: B.Com. Degree Programme, School of Distance Education, Andhra University, Visakhapatnam, March 2014 to June 2018.
  • Resource Person: MBA Programme, Pondicherry University, Visakhapatnam Chapter, October 2011.
  • Examiner for Viva-Voce, MBA Programme, Centre for Management & Technology (CMT B-School), Madhurawada, Visakhapatnam, June 2021.

  • Online certification on “Leadership” by Illinois University, USA – June 29th, 2024.
  • Online certification on “Agriculture Economics and Nature” by The University of Western Australia – December 26th, 2023.
  • Online certification on “Narrative Economics” by Yale University, USA – December 26th 2023.
  • Online certification course – on “Decentralized Finance (DeFi) Infrastructure” – Duke University, USA – January 19th, 2023.
  • Online certification on “Firm Level Economics: Consumer & Producer Behavior” by Illinois University, USA – November 27th, 2022.
  • Online certification course by IESE Business School, University of Navarra, Barcelona, Spain – on “Finance for Managers” – October 6th, 2022.
  • Coursera Project Work on “Business Analysis and Process Management” – October 5th, 2022.

  • Assistant Professor, Department of Commerce, Faculty of Science & Humanities, SRM Institute of Science & Technology, Vadapalani Campus, Chennai – August 2022 to Till date.
  • Assistant Professor(Management Studies) – Samata Degree & P.G. College, Visakhapatnam – April 2010 to November 2015.
  • Faculty(Management Studies) – A.G.L. Degree & P.G. College, Visakhapatnam – March 2009 to April 2010.

  • NIL

  • Best Paper Award – 3rd International Conference on Reinventing Business Practices Start-ups and Sustainability (ICRBSS – 2023) – SRM Institute of Science and Technology, Faculty of Management, Vadapalani, Chennai – 2023.
  • GOLD MEDAL – for securing College First in M.B.A. – 2009.
  • Merit Certificates in B.Sc. Degree for having stood College First for three consecutive years in S.K.R. College, Rajahmundry, Andhra Pradesh – 1993 to 1995.
  • Gold Medal – for securing College First in Intermediate – 1992.
  • International SAARC Award – National Award for Girl Child – conferred by the Government of India for securing District First in S.S.C. – 1990.

  • NIL

  • Applied for SERB-SURE Project: Performance Evaluation of Indian Origin Banks operating Overseas with reference to Select Banks in Post-Merger period – Rs.4.95 lakhs – Awaiting Approval.
  • Applied for Indian Institute of Banking & Finance Macro Research Project : 2023-24 – Navigating the Financial Literacy: Trends and Insights for the Future – Rs.2.30 lakhs – Awaiting Approval.