Dr. S. Margaret
Assistant Professor
Department Of MBA
Contact Information
Email : margarets@srmist.edu.in
- Ph.D. (Marketing)., Anna University CEG, 2022
- M.B.A. (Marketing)., Karunya University, 2010.
- B.Sc. (Physics)., Madurai Kamaraj University, 2008
- Consumer behaviour
- Consumer Neuroscience Marketing Management
- Strategic Marketing
- Retail Management
- Brand Management
- Digital Marketing
- Sales and distribution management
- Integrated marketing communication
- Customer relationship management
- Market research and data analysis
- Quantitative techniques
- Consumer behaviour, green marketing, food waste behaviour, and prosocial behaviour
- Dr. S. Margaret, Sanjay Mohapatra, and Rajalakshmi Subramaniam (2023), Impact of Convenience Orientation and Food Values on Influencing the Purchase Intention of RTE Foods, Int. J. of Business Innovation and Research (Scope)
- K. Boobalan, B. Sivakumaran, and Dr. S. Margaret (2022). Organic food preferences: A comparison of American and Indian consumers. Food Quality and Preference, 101, 104627 (ABDC-A)
- Dr. S. Margaret, Sanjay Mohapatra, and Rajalakshmi Subramaniam (2021), Entrepreneurial Leadership and its Impact on Agile Project Management, Int. J. of Enterprise Network Management V14 N3 2023 Research (ABDC-B)
- Dr. S. Margaret, Senthilkumar The Mediating Effect of Perceived Knowledge and Subjective Norms Health Consciousness and Willingness to Consume Functional Foods in India. Taga, Volume 14, P 1101–1120, D 2018 (Annexure Anna University)
- Dr. S. Margaret, Deepika, and Senthilkumar (2018), A moderating effect of the interruption factor between user attitude and intention towards smartphone applications, an international journal of pure and applied mathematics, Volume 118, No. 9, p. 603-616, 2018 (Scopus)
- Presented at the NASMEI conference, Greatlakes, Chennai
- I attended the PIMR XV International Conference 2021 on the theme “Rethinking Business Strategies, Entrepreneurial Challenges and Societal Values in a Changed Global Scenario.”.
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- I attended a workshop on research approaches and methods in management at IIT Bombay.
- I attended a workshop on scale development by Vipin at the INDAM.
- A special lecture on “How to Do Good Research” was organised by the Centre for Research, the Centre for International Affairs, and the Crystal Growth Centre, Anna University, during August at the Crystal Centre, CEG, Anna University, Chennai.
- I participated in the workshop titled Data Analysis for Research in Management and Social Sciences, organised by the Centre for Distance Education, Anna University Chennai, after reading a research paper critically and creatively by Prof. Sridharan (NIT Calicut), Department of Industrial Engineering, Anna University Chennai.
- 2021-2023: Junior Faculty Marketing Great Lakes Institute of Management
- 2020-2021: Worked as a Teaching Assistant (LIBA).
- 2015–2021: Worked as a Full-time Research Scholar (Marketing) at Anna University Chennai.
- 2013 to 2018: Freelancer Data Analyst working in Taalash Research Consultancy
- 2011-2013: March I worked as a unit manager with “STATE BANK OF INDIA LIFE INSURANCE CO LTD.”
- 2010–2011: Worked as Assistant Manager Sales, “FUTURE GENERALI INDIA LIFE INSURANCE PVT LTD,” Madurai.
- Best paper award in marketing at the Prestige Conference
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