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Dr. Challapalli Praseeda

Professor

Department Of MBA

Contact Information

Email : praseedc@srmist.edu.in

  • Ph.D. (Management) from Andhra University, Visakhapatnam, AP
  • MBA, Andhra University, Visakhapatnam, AP
  • NET
  • MHRM, Andhra University, Visakhapatnam, AP
  • BA, Andhra University, Visakhapatnam, AP

  • Human Resource Management
  • International Human Resource Management
  • Strategic Management
  • Managerial communication
  • Organizational Behaviour
  • Human Resource Development
  • Employee Engagement
  • Training and Development
  • Change Management
  • Industrial Law
  • Wages and Salary Administration
  • Human Resource Planning
  • HR Audit and Accounting
  • Retail Management
  • Advertising and Sales Promotion
  • Supply Chain Management
  • Retail Management
  • Retail Brand Management
  • Sales and distribution management
  • Marketing management

  • Human Resource Management, Corporate Social Responsibility, Gender Issues, Language and Communication, SRI

  • With Mohana Sundari V, “Emotional Intelligence and Student Employability: A Gender-Based Perspective, accepted for publication in the Manager, The British Journal of Administrative Management (ADBC),
  • With Haritha B., Online Learning in Pandemic: An Analysis of Parental Perspective (2021). YMER, Vol. 20, Issue 12, December 2021, ISSN 0044-0477, Scopus active. Care UGC Group II Journal, 733–747 (second author) Impact factor: less than 1; plagiarism: 10 to 40%;
  • With Mohana Sundari V, “Moderating Role of Emotional Intelligence on the Influencing Role of Family on Student Employability “.  YMER, Vol. 20, Issue 12, December 2021, ISSN 0044-0477, scope active. Care UGC Group II Journal, pp. 666–682 (second author) IF: less than 1; Plagiarism: 10 to 40%
  • With Mohana Sundari V, “The Human Costs of Technostress: From Distress to Eustress,” International Journal of Interdisciplinary Global Studies, ISSN No. 2324-755X, Volume 14, Issue No. 04, Oct-Dec’ 2020. (First Author) Pp: 400-411. Scopus and Elsiver Indexing. (First Author)
  • With Mohana Sundari V., “Education and Employability: A Critical Analysis,”  Solid State Technology, Volume 63, Issue 2, 2020, ISSN 0038111X, Cite score: 0.3 , Scopus (Second author), pp. 8321–8334
  • With P. Jayaraman. “Role of Motivational Drives in Developing Attitude Towards Entrepreneurship Intention Among Postgraduate Management  Solid State Technology, Volume 63, Issue 2s, 2020, ISSN 0038111X, Cite Score: 0.3 , Socpus (Second Author)
  • With P. Jayaraman, “Looking at Entrepreneurship Using the Thirukkural Lens: An Epistemological Approach, Journal of Critical Reviews, Volume 7, Issue 12, ISSN 2394-5125, pp.  2794–2799. Scopus (Second Author)
  • With Mohana Sundari V, Moderating Effect of Emotional Intelligence on the Relationship between Institutional Factors and Employability, TEST Engineering and Management, ISSSN: 01934120, Scopus listed, Vol. 83, May-June 2020 (Second Author), pp. 16087–16095
  • With Niranjani Ruba. “Implications of National Cultural Dimensions on Team Performance: A Case Study of the Indian Automotive Industry, TEST Engineering and Management, ISSSN: 01934120, Scopus listed, Vol. 83,  May-June 2020. (Second Author) Pp: 15883–15895
  • With P. Jayaraman. “Entrepreneurship for Sustainable Development: A Paradigm Shift,”  INFOKARA RESEARCH, Volume 8, Issue 11, November 2019, ISSN: 1021 9056, pp. 938–943, UGC Care, Group A Journal
  • Microfinance is a strategic tool for financial inclusion. New Horizons: A Multidisciplinary Research Journal, Vol. XVI  (ISSN: 2277-5218) UGC CARE list journal.  Aug. 2019, pp. 51–68 (author) Serial No. 32, UGC-CARE List Group 1 (Social Sciences)
  • With Mohana Sundari V, Career Development Conundrum of Educational Institutions: An Introspection of Student Talent Management,  International Journal of Recent Technology and Engineering (IJRTE), ISSN: 2277-3878, Volume 8, Issue 4, November 2019, p. 897-901 (Second Author), Elsiver Scopus
  • With Mohana Sundari V: The Impact of Emotional Intelligence on Career Aspiration and Employability, Journal of Engineering, Computing and Architecture, ISSN: 1934-7197, Volume 9, Issue 10, 2019, P 9-18 (Second Author) UGC Care List II, Impact Factor: 6.1
  • With P. Jayaraman, “Understanding Edupreneurs: The New Breed of Entrepreneurs,”  International Journal of Research and Analytical Reviews, Vol. 6, Special Issue, August 2019, pp. 49–53 (Second Author) (UGC Approved) ISSN: 2349-5138
  • With Meghavannan R., “Analysis of Buying Intention for Green Products among Metro City People by Focusing on Chennai City, Journal  of Advanced Research in Dynamical and Control Systems, Vol. 11, 06-Special Issue, 2019 (Second Author), ISSN: 1943-023X, pp. 799–783, Scopus listed
  • With Meghavannan R., “A Study on Environmental Concerns Among Chennai People with Respect to Their Buying Attitude of Green Products., International Journal of Research and Analytical Reviews Special Issue, February 2019,  E-ISSN 2348-1269, P-ISSN 2349-5138
  • With Mohana Sundari V: A Study on Relationship between Emotional Intelligence, Ethical Ideology, Job Performance and Employee Engagement in Telangana Autonomous Engineering Colleges, “Quality-Access to Success” Journal, 7 Vol. 20, No. 168, Pg. 73–78 February 2019, a scientific publication of management systems, ISSN 1582-2559, indexed in WEB OF SCIENCE, ESCI, SCOPUS, EBSCO, Cabell’s Directories, and PROQUEST international databases (second author)
  • “Socially Responsible Investing, Microfinance, and Banking: Creating Value by Synergy,”  Indian Journal of Corporate Governance, Sage Publications, 11(1), 69–87, June  2018,  UGC No. 261, ISSN: 0974-6862, Cite Score: 0.700, Snip Value: 0.752 (Author)
  • Emotional Intelligence, Job Stress: The Role of Work Performance”, Emperor Journal of Finance and Management Research  (EIJFMR), Volume IV, Special Edition, March 2018 (UGC Approved ), ISSN: 2395-5929 (Second Author), Impact Factor 1.12 (2018), pp. 209–217
  • With B. Krishna Kumari, “Employee Engagement and the PSU: An Exploratory Study into Some Causal Influences.” International Journal of Advanced Research in Management, ISSN:  0976-6324, Volume 8,  Issue 2, April–June 2017. Impact Factor : 6.9 (First Author), pp. 23–40
  • With Meghavannan R., “The Impact of Ecological Consciousness on Consumer Buying Behaviour of Green Products: An Empirical Study From ndia,” I International Journal of Applied Engineering Research ISSN 0973-4562, Volume 10, Number 17 (2015), pp. 38526-38535 (SCOPUS). Impact Factor 0.14 (Second Author)
  • “SHRM: A Strategic Tool for Organisational Effectiveness,” IFRSA Business Review (IBR), March 2014, Vol. 4, Issue 1 (SCOPUS). Impact Factor: 3.145, e-ISSN 2249-5444, published by IPER (Author), pp. 54–60
  • Inclusive Diversity: Towards Developing Diversity Management as a Strategic  HR Tool, GITAM Journal of Management, Volume 12, No. 3, July 2014, p. 115–139. (Google Scholar) Impact Factor 6.07, ISSN No. 0972-740X ( Author)
  • “CSR as an Altruistic Alternative for Corporate Branding: A Trend Analysis,”  The IQRA International Management Journal ISSN 2277-4211, IIM Journal Vol. 1, No. 1, July-December 2012. Impact Factor: 6.43 ( Author)
  • With K. Sekhar, “Measuring Corporate Social Responsibility: Some Perspectives.” GITAM Journal of Management, Volume 8, No. I, 2010, ISSN: 0972-740X. (Google Scholar). ( Author) Pp: 156–166
  • With K. Sekhar, “Gandhi Hindustani, Nationalist Movement, and Linguistic Unity”.  Gandhi Marg, June–September, ISSN: 0016-4437, Vol. 30, No. II, 2007. (Second Author) Pp: 183-201 Serial No. 10, UGC-CARE List Group 1 (Multidisciplinary)

  • Global Evidence of Pandemic Effects on Educational Disruption. E3S Web of Conferences 387, 04007 (2023), https://doi.org/10.1051/e3sconf/202338704007 ICSERET-2023  (Second Author)
  • Impact of COVID-19COVID-19 on the Behavioural Dimensions of Doctors: A Qualitative Study. Manager, The British Journal of Administrative Management, ISSN 1746-1278, Volume 59, Issue 158, January 2023, 4–124–12 (First Author)
  • Emotional Intelligence and Student Employability: A Gender-Based Perspective, accepted for publication in The British Journal of Administrative Management, ISSN 1746-1278 (ABDC Journal). NovemberNovember 2022,2022, Vol.Vol. 58,58, Issue 156,  Pages 131–141131–141
  • Impact of Green Lifestyle on Buying Behaviour of Generation Z, YMER, 22(02), 1371–1395. ISSN 0044–0477, Scopus active. Care UGC Group II Journal (Second Author)
  • The National Education Policy 2020: A Comparative Review YMER, Vol. . 22, Issue 1, December 2022, ISSN 0044-0477, Scopus active. Care UGC Group II Journal, 722–7317 (second author) Impact factor:factor: less;less; plagiarism:plagiarism: 10 to 4%. Jan 2023 DoI: 10.37896/YMER22.01/57
  • Online Learning in Pandemics: An Analysis of Parental Perspective (2021). YMER, Vol. . 20, Issue 12, December 2021, ISSN 0044-0477, Scopus active. Care UGC Group II Journal, 733–7477 (second author) Impact factor: factor:less than less than 1; plagiarism: 10 to 40% . DoI: 10.37896/YMER20.12/67
  • Cultural Dynamics in the Banking Sector: A Case Study of Visakhaptnam, National Conference on Business Research, November 16–17, 2002, PSG Institute of Management, Coimbatore, Tamil Nadu Tamil Nadu
  • Designing a Performance Management Model: AA National Symposium on Performance Management for Competitive Advantage, Institute of Public Enterprise, Osmania University, September 5–6, 2003, pp. 130–138
  • Women’s Employment and Linkages to Location, Indian Social  Science Congress, January 2003, Andhra University, Visakhapatnam
  • Disinvestment and its Implications for Social Security: Some Issues, Seminar on Disinvestment, 25–26 July 2003, IIAM, Visakhapatnam
  • Human Resource Development Dynamics in PSUs: A Case Study Second National Conference on Business Research, November28–29, 2003, Department of Management Sciences, PSG College of Technology, Coimbatore
  •  A Study of India’s Political and Economic Relations with Some BIMSTEC  Countries. National Seminar on BIMESTEC: Towards a Bay of Bengal Economic Community, November19th, 2005. Centre for SAARC Studies, Andhra University, Visakhapatnam
  • Disaster Management: A Perspective on Indian Concerns, National Seminar on BIMESTEC: Towards a Bay of Bengal Economic Community, November19th,  2005. Centre for SAARC Studies, Andhra University, Visakhapatnam
  • Staffing in the Era of the Service Sector, National Seminar on Business Research, December 2nd and 3rd   2005.  PSG Institute of Technology and Management, Coimbatore
  • Sixth Asia Pacific ABC Conference on Management Communication, Indian Institute of Management, Ahmedabad, December14–15, 2006
  • WTO, Trade and Environment (BIMSTEC) An Emerging Alternative at the National Seminar on WTO Provisions on Trade and Environment, organised by the School of Economics, Devi Ahalya Viswa Vidyalaya, Indore, February15–16, 2008
  • On Whistle Blowing and Whistle Blowers: A Diagnostic Approach to Human Resource Management Dimensions of Whistle Blowing International Conference on Corporate Governance, organised by the Institute of Public Enterprise, Hyderabad, February 12th and 13th, 2009
  • Emerging Role of HR Manager: Seminar on HRD Embedded Synergy on Corporate Performance, organised by Pydah College of Engineering and Technology, 13th December 2008
  • Corporate Social Responsibility: A Reality Check with Reference to India  International Conference on Management Research (February 13th and 14th , 2010), Bharathidasan Institute of Management and Research, Trichirapalli
  • Civic Engagement and Youth Dynamics: The Anna Factor, National Seminar on Youth and Volunteerism, August 22nd and 23rd, 2011. Rajiv Gandhi National Institute for Youth Development, Sriperumbudur, Chennai
  • CSR: A Tool for Building Responsible Brands, National Seminar on the Rise of Indian Brands, 7th and 8th of September 2011,  SRM B School, Vadapalani, Chennai
  • MMA Women Managers Convention 2012—March 10th, 2012, Chennai
  • Socially Responsible Investment: An Emerging Strategic Alternative, International Conference on Global Strategies for Emergent India, IIM Kozhikode, December27th and 28th, 2012
  • Indian Women in Higher Education: A Search for Academic Identity, Global Conference on Women Leadership, conducted by the School of Management, SRM University, on February21 and 22, 2013
  • Inclusive Diversity: Towards Developing Diversity Management As a Strategic  HR Tool, IIMA FDP Alumni Conference on Ethics and Social Responsibility of Business, 20th and 21st December 2013, GIM, GITAM, Visakhapatnam
  • “Employee Engagement and the PSU: An Exploratory Study into  Some Causal Influences,” 3rd International Conference on Human Resource  Management, IBS, Hyderabad, March10th–11th, 2016
  • “CSR as a Branding Tool: A Meta-Analysis,”  National Seminar on Corporate Social Responsibility in India: Strategies for Inclusive Development.” 17th and 18th of March 2017, Andhra University, Visakhapatnam
  • “Socially Responsible Investment: A Disruptive Innovation?” International Conference on Business, Economics and Sustainable Development (ICBESD 2018), organised by the Department of Business and Sustainability, TERI School of Advanced Studies. 22–23 February 2018
  • A Study of Emotional Intelligence as a Moderating Factor in Career Choice and Career Development of Postgraduate Students—Research Day, SRMIST Katankulathur, March 2018
  • “Women and Sustainable Development: A Critique,”  National Conference on Gender and Development, 8th and 9th March 2018, Rajiv Gandhi National Institute for Youth Development, Chennai, Tamil Nadu
  • “A Study on Stereotyped Role Portrayal of Women in Tamil Television Commercials,”  National Conference on Gender and Development, 8th and 9th March 2018, Rajiv Gandhi National Institute for Youth Development, Chennai, Tamilnadu. (Second Author)
  • “Microfinance: A Strategic Alternative Tool for Financial Inclusion: A Case  International Conference on Technological Innovations in Management  July 26th and 27th, 2018,  GITAM Institute of Management, GITAM, Visakhapatnam, Andhra Pradesh
  • I participated in the one-day seminar on the safety of women organised by UGC Saksham, SRM Institute of Science and Technology, Vadapalani campus and Sanju Women’s Welfarre Association, Chennai, on March 30, 2019
  • Emotional Intelligence as the Moderator of the Relationship Between Student Career Aspirations and Employability; National Conference on Emerging Approaches in Business Management: Divergent Perspectives and Dimensions (NCEABM), organised by the Department of Management Studies, SRMIST, Vadapalani Campus, on August 9, 2019. (Second Author)
  • Looking at Entrepreneurship Through the Tirukurral Lens, National Conference on Emerging Approaches in Business Management: Divergent Perspectives and Dimensions (NCEABM), organised by the Department of Management Studies at SRMIST, Vadapalani Campus, on August 9, 2019. (Second Author)
  • Understanding Edupreneurs: The New Breed of Entrepreneurs; National Conference on Emerging Approaches in Business Management: Divergent Perspectives and Dimensions (NCEABM) organised by the Department of Management Studies, SRMIST, Vadapalani Campus on August 9, 2019. (Second Author)
  • Impact of green HRM. The National Conference on Emerging Approaches in Business Management: Divergent Perspectives and Dimensions (NCEABM) was organised by the Department of Management Studies at SRMIST, Vadapalani Campus, on August 9, 2019. (Second Author)
  • Implications of National Cultural Dimensions on Team Performance  : A Case Study of the Indian Automotive Industry.  The National Conference on Emerging Approaches in Business Management: Divergent Perspectives and Dimensions (NCEABM) was organised by the Department of Management Studies at SRMIST, Vadapalani Campus, on August 9, 2019. (Second Author)
  • A Study on the Moderating Effect of Cultural Dimensions  on Job-Related Diversity and Team Performance in the Indian Automotive Industry, National Conference on Change Management Practices in Business: Challenges and Opportunities (NCCMPB), organised by  Vel’s University, Pallavaram, on December 11 and 12, 2019. (Second Author)
  • Business Success in an Era of Globalisation Through Values and Ethics,  , National Conference on Change Management Practices in Business: Challenges and Opportunities (NCCMPB), organised by  Vel’s University, Pallavaram, on December 11 and 12, 2019. (Second Author)
  • The Human Costs of Technological Stress: From Eustress to Distress” for the 11th International Conference 2019, Department of Management (HR Specialisation), Prestige Institute of Management, Gwalior, MP, 27 to 29 December 2019
  • Indian Concept of Entrepreneurship: Evolution and Impact of Business Communities in Tamil Nadu, 11th International Conference 2019, Department of Management (HR Specialisation), Prestige Institute of Management, Gwalior, MP, 27 to 29th December 2019 (Second Author)
  • Challenges of Student Diversity in Educational Institutions, presented in the National Conference on Business Intelligence for Sustainable Development—NCBI 2020, organised by the Department of Management Science at S.A. Engineering College, February 2020. (Second Author)
  • Education and Employability: A Critical Analysis, presented at the International Conference on Emerging Approaches to Business Management 2021 at DoMS, SRMIST, Vadapalani Campus on October 15, 2020
  • HR Analytics and Organisational Performance, presented at the International Conference on Emerging Approaches to Business Management 2020 at DoMS, SRMIST, Vadapalani Campus on October 16, 2020
  • Work-life Balance and Its Impact on Employee Loyalty, presented at the International Conference on Emerging Approaches to Business Management 2020 at DoMS, SRMIST, Vadapalani Campus on October 16, 2020
  • Online Education: The New Normal in Academic Scenario?, presented at the International Conference on Emerging Approaches to Business Management 2021 at DoMS, SRMIST, Vadapalani Campus on October 16, 2020
  • Typology of Entrepreneurship: A Historical Perspective,  presented at the International Conference on Emerging Approaches to Business Management 2020 at DoMS, SRMIST, Vadapalani Campus on October 16, 2020
  • Moderating Role of Emotional Intelligence between Family Dimensions and Employability of Students, International Conference of Re-Inventing Business Practices, Start Ups and Sustainability, July 15, 2021,  DoMS, SRMIST, Vadapalani Campus and University of Nizwa
  • Employee perception of HR practices and culture at Suvai Flours and Spices, Chennai. International Conference on Re-Inventing Business Practices, Start Ups and Sustainability, July 15, 2021,  DoMS, SRMIST, Vadapalani Campus and University of Nizwa
  • Parents Perception of Online Learning During the COVID-19 Pandemic. International Conference on Re-Inventing Business Practices, Start Ups and Sustainability, July 15, 2021,  DoMS, SRMIST, Vadapalani Campus and University of Nizwa
  • Cross-cultural dynamics in the teaching-learning climate in the wake of pandemic.  International Conference on Emerging Approaches in Business Management: Agile Interdisciplinary Practices (ICEABM 2021), November26, 2021, SRMIST, Vadapalani Campus
  • Agile HR practices in the new normal: adopting Scrum methodology. International Conference on Emerging Approaches in Business Management: Agile Interdisciplinary Practices (ICEABM 2021),  SRMIST, Vadapalani Campus, November26, 2021
  • Moderating role of emotional intelligence on the influencing role of family on student employability. International Conference on Emerging Approaches in Business Management: Agile Interdisciplinary Practices (ICEABM 2021), SRMIST, Vadapalani Campus, November26, 2021
  • Agile Teaching and Learning in Schools: A Case Study of Chennai, International Conference on Emerging Approaches in Business Management: Agile Interdisciplinary Practices (ICEABM 2021), SRMIST, Vadapalani Campus, November 26, 2021
  • Impact of Artificial Intelligence on Teacher Performance in the COVID Scenario. Sangamam Scholars Summit, Department of Management Studies, SRMIST, Vadapalani Campus, May4, 2022
  • Individual Behavioural Dimensions and COVID: A Study with Reference to Frontline Workers Sangamam Scholars Summit, Department of Management Studies, SRMIST, Vadapalani Campus, May4, 2022
  • Corporate for COVID: Corporate Strategies for Crisis Management. The two-day International Conference on Innovative Practices in Commerce, Management, Humanities, and Technology (IPCMHT), organised by Patrician College of Arts and Science, will be held on August25 and 26, 2022
  • Virtual Learning Environment: An Enquiry into Student Attitude. The two-day International Conference on Innovative Practices in Commerce, Management, Humanities, and Technology (IPCMHT), organised by Patrician College of Arts and Science, will be held on August25 and 26, 2022
  •  Corporate Strategies During COVID: A Paradigm Shift, International Conference on Fostering Digital Transformation for Sustainable Socio-Economic Development, organised by the School of Management, Shastra deemed University, Thanjavur, Tamil Nadu 21st September21, 2022
  • Media-Led Vicarious Traumatization in Homemakers During COVID-2019, Presented at IMSICON, Ghaziabad, on April29, 2023
  • The Impact of Perceived Family Support on Geriatric Anxiety and Quality of Life Among the Elderly During COVID-19: A Serial Mediation Analysis, Presented At The FDP Conference Cum Reunion, IIM Ahmedabad, May26–27, 2023

Patent Published

  • Knowledge Management System for Effective Knowledge Sharing and Collaboration, Application Number: 202341028085 A, The Patent Office Journal No. 18/2023 Dated 05/05/2023

Reviewer

  • Gender in Management: An International Journal, Elsevier Publication. Article reviewed: “Asymmetric institutions and norms: Perspectives from social media on women at board levels in Nigerian private banks.” Sept 2022

  • NIL

  • Co-convener of the “Seminar on HRD Embedded Synergy for Corporate Performance,” conducted by Pydah College of Engineering and Technology, Visakhapatnam, December13, 2008
  • Convener of the “Seminar on Business Ethics and Human Values,”  conducted by GITAM Institute of Management, GITAM University, March26th and 27th, 2010
  • Convener of the Round Table Conference on Designing HRM Programmes to Develop High-Performing HR Professionals, October23, 2010, conducted by the  ITAM Institute of Management, GITAM University, Visakhapatnam, Andhra Pradesh
  • Conference coordinator of the International Conference on “Transformation of Human Resources Management,”  conducted by the GITAM Institute of Management on December5th and 6th, 2010 at GITAM University, Visakhapatnam, Andhra Pradesh
  • Global Conference on Women Leadership, in-charge of panel on “Women in the Service Sector,” 21st and 22nd February 2013, SRM University
  • Organised a panel discussion on “Corporate Governance and Corporate Social Responsibility: Emerging Paradigms” on September 30 at SRM B School, SRM University. Vadapalani Campus, Chennai
  • Organised a workshop on Understanding the Role of Training and Development on the 17th of October, SRM B School, SRM University, Vadapalani Campus, Chennai 2016
  • Organised a workshop and panel discussion on “ Corporate Social Responsibility: As Corporate Consciousness for Responsible Business” on September29, 2016, at SRM B School, SRM University, Vadapalani Campus, Chennai
  • Organised a one-day seminar on “Safety of Women,”  organised by UGC Saksham, SRM Institute of Science and Technology, Vadapalani campus and Sanju Women’s Welfarre Association, Chennai on organized a one-day seminar on “Safety of Women,” organized by UGC Saksham, SRM Institute of Science and Technology, Vadapalani campus, and Sanju Women’s Welfarre Association, Chennai, on March30, 2019
  • National Conference on Emerging Approaches in Business Management: Divergent
    Perspectives and Dimensions (NCEABM), organised by the Department of Management Studies, SRMIST, Vadapalani Campus, on August9, 2019
  • Convener ICEABM: International Conference on Emerging Approaches in Business
    Management, 2021, 2022
  • Convener ICRBSS: International Conference on Reinventing Business Practices, Startups and Sustainability, 2021-2022

  • NIL

  • NIL

  • Head of the Department, College of Management Studies (CoMS), SRM Institute of Science and Technology, Vadpalani, Chennai, from January5, 2021 onwards—beginning of a leadership role”
  • Professor, College of Management Studies (CoMS), SRM Institute of Science and Technology, Vadpalani, Chennai, from January1, 2018 onwards, “started taking higher administrative assignments like nodal officer Saksham at campus level.”
  • Associate Professor, SRM B School, SRM University, Vadapalani, Chennai, July1, 2015 onward
  • Associate Professor, College of Business Administration, King Saud University, Riyadh, Saudi Arabia, 21st of August 2014 to 12th of June 2015 (0n Academic Leave from SRM University)  “aimed to gain multicultural exposure to teaching.”
  • Associate Professor, SRM B School, SRM University, Vadapalani, Chennai, June 15, 2011 onwards. “Started doctoral supervision.”
  • Assistant Professor, GITAM Institute of Management, GITAM University, Visakhapatnam, Andhra Pradesh, 8th August 2009 to 30th May 2011: “added the skills of organising and attended IIMA FDP”
  • Associate Professor, Pydah College of Engineering and Technology, Visakhapatnam, July 2007 to July 2009. “Developed focus on research”
  • Assistant Professor, Integral Institute of Advanced Management (IIAM), Visakhapatnam, 1st February 1997 to 4th June 2007: “honed the skills of teaching and administration and qualified NET”
  • Lecturer, MHRM Department, KGRL College,  Bhimavaram, Andhra Pradesh, 2nd July 1993 to 26th June 1996. “early phase of learning to be a teacher”

  • Involved in the design of course curricula for courses like strategic management, human resource management, and organisational behaviour
  • Controller of Examinations for the Integral Institute of Advanced Management, Visakhaptnam, and Andhra University between 2003 and 2007
  • Nodal Officer, UGC Saksham, for the College of Engineering and Technology, SRMIST, Vadapalani Campus
  • Coordinator for Behaviour Counselling from June 2009 to March 2010, GIM, GITAM University
  • Coordinator for MBA (HRM), College for Distance Learning, GITAM University, from December 2009 to May 2011

  • Best teacher in MBA for HRM for 2011–2012, SRM Institute of Science and Technology, Vadapalani Campus, for Organisational Behaviour and Strategic Management
  • Best teacher in MBA for HRM for 2011–2012, SRM Institute of Science and Technology, Vadapalani Campus
  • Best teacher in MBA for HRM for 2012–2013, SRM Institute of Science and Technology, Vadapalani Campus
  • Selected as experts by the Rajasthan Public Service Commission (RPSC), they act as paper setters, examiners and advisors for various posts in the Rajasthan government
  • Reviewer: Gender in Management: An International Journal, Elsevier Publication. Article reviewed: “Asymmetric institutions and norms: Perspectives from social media on women at board levels in Nigerian private banks.” Sept 2022

  • Permanent  member of the HRD Network
  • Permanent member of the National Institute Personnel Management (NIPM) (L31298)
  • Honorary Additional Secretary, National Institute Personnel Management (NIPM). (2011)
  • The Indian Science Congress Association . Membership Number: A5960

Working Papers

  • With Q Zhang and P B Seetharaman, “Store loyalty as category specific trait: what drives it?” under review at Quantitative Marketing and Economics, 2009
  • With N. Kumar, ” Pricing Strategies: When and Why to Offer Shallow or Deep Discounts?” (2006)

Work in Progress

  • With N. Kumar and R. Rao, “Quantifying Loss due to Consumer Stockpiling,”