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Dr. N. Meena Rani

Associate Professor

Department Of MBA

Contact Information

Email : meenaran@.srmist.edu.in

  • M.B.L. (Master of Business Laws)., National Law School of India University, Bangalore, 2022
  • Ph.D. (Management)., Jawaharlal Nehru Technological University, Hyderabad (JNTUH), 2015
  • UGC NET Commerce, December 2014
  • UGC NET Management, December 2011
  • M.Phil. (Management)., Bharathidasan University, 2007
  • M.Com. (Banking)., Acharya Nagarjuna University
  • M.B.A. (Marketing)., Acharya Nagarjuna University, 1995

  • Marketing and General Management

  • Marketing and General Management

  • Dr. N. Meena Rani and S. Catherine (2023), A Study on Impulsive Buying Behaviour in Online Shopping, International Journal of Professional Business Review, Vol. 8, No. 3.
    Pg 1-17
  • Dr. N. Meena Rani and S. Catherine (2023), Why People Are Obsessed with Products?: A Case Study Regarding Royal Enfield Motorcycle, Advances in Economics, Management and Business Research, https://www.atlantis-press.com/proceedings/series/aebmr
  • Dr. N. Meena Rani & Soham Sahu (2022), Millennial Consumers and Tendency for Impulsive Buying: A Conceptual Model, Journal of Positive School Psychology, 2022, Vol. 6, No. 4, 10599–10609 (Scopus indexed)
  • Divya Nair & Dr. N. Meena Rani (2021), Team-Role Compatibility in Work Teams: A Vital Factor in the Age of Workforce Diversity, Journal of Management & Entrepreneurship, 15(4)  (UGC CARE Grade I journal)
  • Dr. N. Meena Rani & Shivani Kapoor (2021) Association Between Perceived Quality and Customer Loyalty in the Banking Sector: An Empirical Study, Journal of Management & Entrepreneurship, 15 (3), pp. 11–18 (UGC CARE Grade I journal)
  • Dr. N. Meena Rani (2021), Ethical Issues in Advertising, Business Studies Journal, 13 (S4), pp. 1–7 (Google Scholar).
  • Divya Nair & Dr. N. Meena Rani (2021) Online Teaching by Higher Education Institutions of Emerging Nations: Issues and Implications for Educational Institutions and Policy Makers, Shodhsamhita: Journal of Fundamental and Comparative Research, Vol. VII, No. 9: 2021, pp. 85–90 (UGC CARE Grade I journal)
  • Shivani Kapoor & N. Meena Rani (2021), Antecedents and Consequences of Brand Equity: A Conceptual Model for the Services Sector, Academy of Strategic Management Journal, 20 (2) (scope indexed)
  • M.N. Gurudath & Dr. N. Meena Rani (2021), Purchase Intention of Electric Vehicles: An Empirical Study in Bangalore, PalArch’s Journal of Archaeology of Egypt/Egyptology, 18 (1), pp. 4626–4839 (Scopus Indexed).
  • Dr. N. Meena Rani Divya Nair (2020), Affective Priming Technique in Advertising: An Empirical Study with Reference to the Fast-Moving Consumer Goods Sector, Academy of Marketing Studies Journal 24 (3) (listed in ABDC-B Category Journal)
  • Divya Nair & Dr. N. Meena Rani (2020), A Review of Prominent Models of Team Roles and Conceptualising a New Model, Humanities & Social Sciences Reviews, 8 (3), 1341–1349, DOI: 10.18510/hssr.2020.83136 (scope indexed)
  • Bhavani Akkapeddi & Dr. N. Meena Rani (2020), Let’s Drive Along: Car Pool: Congestion to Convenience, International Journal of Advanced Science and Technology, 29(5s), pp. 757–776 (scope indexed)
  • Dr. N. Meena Rani and R. Srinivasa Rao (2019), Expectations and perceptions regarding management education: An assessment of students in Bengaluru, India, South Asian Journal of Management, 26 (2), pp. 161–180 (listed in the ABDC-C Category).
  • Dr. N. Meena Rani and K. Ramachandra (2019) A study on consumer perception regarding buying fresh produce in organised retail stores in Bangalore, India: Do demographics matter? Theoretical Economics Letters, 9 (8), pp. 2864–2884, DOI: 10.4236/tel.2019.98179
  • Dr. N. Meena Rani and K. Ramachandra (2019), Organised Retail of Fresh Produce: Association Between Purchase Value Frequency and Perception, Research Journal of Management & Social Sciences, 9 (1), pp. 115–125.
  • Dr. N. Meena Rani and KVSN Jawahar Babu (2018), Tourism Development in Sunrise Andhra Pradesh, International Journal of Research in Management & Social Science, 6 (2)(III), pp. 60–65 (UGC-listed journal).
  • Dr. N. Meena Rani & Pankaj Rana (2018). Impact of Demonetization on Apparel Retailing: A View from a Retailer’s Window’. International Journal of Exclusive Management Research, UGC-Listed Journal Special Issue, pp. 254–258.
  • Dr. N. Meena Rani (2018). Consumer Preference Towards the Purchase of Grocery Online: An Empirical Study in Bangalore. International Journal of Exclusive Management Research, UGC-Listed Journal Special Issue, pp. 250–253.
  • Dr. N. Meena Rani and KVSN Jawahar Babu (2016), Fresh Produce Retailing in Bangalore: Stakeholders’ Perspective, IUP Journal of Business Strategy, 13 (1), pp. 40–56.
  • R. Srinivasa Rao and Dr. N. Meena Rani (2016), Consumers’ Buying Intention towards Branded Apparel: An Empirical Study in South India, SuGyaan: A Management Journal of the SSIM UGC Listed Journal, 8 (1), pp. 47–57.
  • Dr. N. Meena Rani (2015), Informal Retail Sector: A Glimpse of Livelihood and Social Security of Street Vendors in Bangalore, GEC’s International Journal of Innovative Technology and Management, 1 (I), pp. 71–76.
  • Dr. N. Meena Rani and K. Ramachandra (2015), Growth of Grocery Retailing in India: Modern vs. Traditional Retailers, SDMIMD Journal of Management, 6 (2), pp. 9–18.
  • Dr. N. Meena Rani (2013), Marketing of Fresh Fruits and Vegetables in Bangalore: A Study on Customers’ Experience in Corporate Retail Stores in the 7 P’s Framework, International Journal of Research in Management, Business and Social Sciences, 1 (2), pp. 32–40.
  • K. Ramachandra and Dr. N. Meena Rani (2013), Retailing of Fresh Fruits and Vegetables in Bangalore: A Study on Consumers’ Experience in Modern and Traditional Retail Formats, Indian Journal of Applied Research, 3(4), pp. 28–31.
  • Dr. N. Meena Rani and C. Rani (2012), Consumer Perception Towards Service in Organised Retail Settings with Reference to Aditya Birla Limited at Tirupati: An Empirical Study, Adarsh Journal of Management Research, 5 (1), pp. 50–59.
  • K. Ramachandra and Dr. N. Meena Rani (2012), Issues and Intricacies of Corporate Retailing of Fresh Fruits and Vegetables: An Empirical Study in Bangalore, RVIM Journal of Management Research, 4 (2), pp. 1–10.
  • Mary J. Metilda and Dr. N. Meena Rani (2009), Balanced Scorecard and its Relevance in the Healthcare Sector, Adarsh Journal of Management Research, 2 (1), pp. 51–58.

  • S. Catherine and N. Meena Rani (2023), Millennial Instashoppers and Purchase Intention Regarding Fashion Apparel, presented at the International Conference at the Xavier Institute of Management and Entrepreneurship on March 25, 2023.
  • N. Meena Rani and S. Catherine (2023), Why People Are Obsessed with Products: An Empirical Study Regarding Royal Enfield Motorcycle, presented at the at the International Conference at the SSN Institute of Management on February 24, 2023.
  • N. Meena Rani and S. Catherine (2023), A Study on Impulsive Buying Behaviour in Online Shopping, presented at the at the International Conference at the Sairam Institute of Management on December 16, 2022.

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  • I participated in a 5-day FDP on “Instilling Research and Journal Publication for Upskilling,” organised by the Department of Management at Jeppiar Engineering College, Chennai, from May 15–19, 2023.
  • I participated in the FDP on “Role of Technology in Fostering Business,”  organised by St. Joseph College of Commerce, from March 30, 2023, to April 5, 2023.
  • S. Catherine and N. Meena Rani (2023), Millennial Instashoppers and Purchase Intention Regarding Fashion Apparel, presented at the International Conference at the Xavier Institute of Management and Entrepreneurship on March 25, 2023.
  • N. Meena Rani and S. Catherine (2023), Why People Are Obsessed with Products: An Empirical Study Regarding Royal Enfield Motorcycles, presented at the International Conference at the SSN Institute of Management on February 24, 2023.
  • N. Meena Rani and S. Catherine S. (2023), A Study on Impulsive Buying Behaviour in Online Shopping, presented at the International Conference at the Sairam Institute of Management on December 16, 2022.
  • I participated in the ATAL Academy FDP on Design Thinking conducted by VIT in September 2020.
  • I attended a two-day MDP on design thinking and innovation conducted by XIME in July 2020.
  • I attended a two-day academic leadership programme conducted by XIME in October 2018.
  • I attended the Indian Management Conclave at IIMB in August 2018.
  • I attended a two-day summit on CSR hosted by NHRDN in Bangalore in August 2016.
  • I attended a panel discussion on crafting strategies for sustainable development at IIMB in April 2016.
  • I attended the FDP on MOOC blended teaching at IIMB in February 2016.
  • I was appointed Chairperson of the Technical Session during the National Seminar at the KMM Institute of Technology and Science in March 2015.
  • QIP-II Workshop on “Research and Development: Creating Value Through SPSS” at Jyothi Nivas College, Bangalore, March 2014
  • CBWMHE Workshop on Managerial Skill Enhancement Modules, Hyderabad Central University, October–November 2012
  • CBWMHE Workshop on Training of the Trainers, Sri Venkateswara University, Tirupati, January 2012
  • CBWMHE Workshop on Sensitization, Awareness and Motivation, Sri Venkateswara University, Tirupati, July 2011
  • FDP on “Gaming Approach to Teaching,” Sri Venkateswara University, Tirupati, July 2010
  • National Seminar on Rural Marketing: Understanding and Tapping the Rural Market Potential, KLEs Lingaraj College, Belgaum, March 2009
  • FDP on Pedagogical Tools for Effective Teaching in Management Education, Ramaiah Institute of Management Studies, Bangalore, January 2009.
  • International Convention on Post-Harvest for Fruits and Vegetables (2008, Unitech Expo, KTPO, Bangalore, November 2008)
  • National Seminar on the Impact of the Global Financial Crisis on the Indian Economy PESIT, MBA Dept., Bangalore, November 2008

  • NIL

  • Predictive Analytics, IIM Bangalore, February 2023, Swayam Mooc
  • Financial Accounting and Analysis, IIM Bangalore, February 2023, Swayam Mooc
  • Investment Management, IIT Kharagpur & NPTEL, April 2023, Swayam Mooc
  • Corporate Finance, IIT Kharagpur & NPTELO, 2022, Swayam Moocs
  • Advanced Corporate Strategy, IIM Bangalore 2021—Swayam Moocs
  • ARPIT: Refresher Course in Commerce 2021—Swayam Moocs
  • Market Research Specialisation, University of California Davis 2020, Coursera
  • Marketing in a Digital World, University of Illinois at Urbana-Champaign 2020, Coursera
  • Marketing Analytics, University of Virginia 2020, Coursera
  • Design Thinking for Innovation—University of Virginia 2020—Coursera

  • Associate Professor, SRMIST, Vadapalani, from August 26, 2022 to date.
  • Sr. Assistant Professor, XIME Chennai, from 6.5.2022 to 18.8.2022
  • Associate Professor, Directorate of Online Education, SRMIST, Kattankulathur, from 3.1.2022 to 5.5.2022.
  • Sr. Assistant Professor and Assistant Dean, XIME Bangalore, from 21.4.2014 to 31.5.2021.
  • Assistant Professor, KMM Institute of Technology and Science, Tirupati, from 3.8.2009 to 28.12.2013
  • Lecturer, M. Com Department, KLE’s S Nijalingappa College, Bangalore, from 10.7.2006 to 23.6.2009
  • Lecturer, Royal College of Business Management, Devanahalli, Bangalore, from 1.7.2002 to 29.4.2006.

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  • Secured a gold medal for scoring highest marks in M.Com. (Banking) during 2011–13 from Acharya Nagarjuna University

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