Dr. R. Deepika
Assistant Professor (S.G)
Department Of MBA
Contact Information
Email : deepikar@srmist.edu.in
- Ph.D. (Marketing)., CEG Campus, Anna University, 2020
- M.Phil. (Marketing)., Vels University, 2016.
- M.Com.
- PGDIBO (Management)
- M.B.A. (Marketing & HR)., University of Madras, 2014
- B.C.A. (Computer Applications)., University of Madras, 2010.
- NET (Management)
- Design Thinking
- Consumer Behaviour
- Integrated Marketing Communications
- Brand Management
- Digital and social media marketing
- Marketing Management
- Cloud Kitchen Applications, Digital and Social Media Marketing, Consumer Behaviour, and Brand Management
- “Will Consumer Fear-Driven Behavioural Changes Continue Online Food Delivery? – The New Normal Post COVID-19 Outbreak, World Journal of Management and Economics, ABDC, ‘C’ Category.
- “Double Lockdown Cobra Effect: Stockpile Behaviour of Consumers During the COVID-19 Pandemic,” Korea Review of International Studies, ISSN: 1226-4741, ABDC-‘C” Category.
- “A Beauty Redefined: The Post-Pandemic Growth of the Indian Body Care Market,” Empirical Economic Letters, ISSN: 1681-8997. ABDC: ‘C’ Category.
- “Customer Engagement in the Era of Artificial Intelligence,” South India Journal of Social Sciences, ISSN 0972-8945, indexed in UGC Care Approved, Group 1 list.
- Consumption in the Digital Era: Technology-Driven Millennial Shoppers,” Humanities and Social Science Studies, ISSN 2319-829X, UGC ref no. 199, indexed in the UGC Care Approved Group 1 List.
- “A Study on the Impact of Customer Preferences on Experience between Over-the-Top and Theatre,” Journal of Emerging Technologies and Innovative Research, ISSN: 2349-5162, vol. 10, issue 3, 2023. UGC-approved journal.
- “A Study on Employee Health and Safety in the Manufacturing Industry,” International Journal of Creative Research Thoughts, ISSN: 2320-2882, Vol. 11, Issue 4, 2023. UGC-approved journal.
- “A Study on Public Awareness and Knowledge in Wealth Management,” International Journal of Research and Analytical Reviews, ISSN: 2348-1269, Vol. 10, Issue 1, March 2023. UGC-approved journal.
- “A Study on Men’s Fashion and Preferences in the Cosmetic Industry,” International Journal of Novel Research and Development, ISSN: 2456-4184, Vol. 8, Issue 4, April 2023. UGC-approved journal.
- “Unlocking the Potential of Analytics in Agriculture: A Comprehensive Review,” Education and Society, Vol. 47, Issue 1, ISSN 2278-6864, indexed in the UGC Care Approved Group 1 List.
- “A Study on Counterproductive Behaviour of Blue-Collar Employees in the Hospitality Sector,” Humanities and Social Science Studies, ISSN 2319-829X, Vol. 12, Issue 01, UGC Care Group 1.
- “No more dine-in/takeaway: acceptance of the cloud kitchen model,” Journal of Retailing and Consumer Services, ISSN: 0969-6989.
- “The impact of fear of COVID on online food delivery,” Academy of Marketing Studies Journal, ISSN: 1095-6298, vol. 25(5), 2021.
- “A Study on Artificial Intelligence and Its Impact on Leadership” VB International Research Journal, ISSN: 2319-4979, 2021.
- “Cloud Kitchens: The Future of the Online Food Services Industry Post-Covid-19,” Vol. 6, 6881–6894, 2021.
- “Unified payment interface: An empirical study on enhancing the usage of smartphone applications,” Taga Journal of Graphic Technology, Vol. 14, ISSN: 1748-0345, 2018.
- “A Moderating Effect of Interruption Factor between User Attitude and Intention towards Smartphone Applications,” International Journal of Pure and Applied Mathematics, ISSN: 1314-3395, vol. 118, no. 9, 603-616, 2018.
- “A Study on the Impact of Mobile Applications Used for Training in an Organisation,” International Journal of Business Intelligence and Innovations, Vol. 4(52), March 2017.
- “Antecedents of Smartphone User Satisfaction, Trust and Loyalty towards Mobile Applications,” Indian Journal of Science and Technology, vol. 9(32), August 2016.
- “A Study on Green HRM Practices in an Organisation,” International Journal of Applied Research, 2(8):426 – 429, 2016.
- “An Empirical Study on User Loyalty towards Smartphone Applications Using Multiple Linear Regression Analysis,” International Journal of Engineering, Business and Enterprise Applications, 16–152, 54–56, 2016.
- Presented a paper titled “Will Consumer Fear-Driven Behavioural Changes Continue Online Food Delivery?—The New Normal Post-COVID-19 Outbreak” at the International Conference on Insights in Marketing, Rajagiri Business School.
- Presented a paper titled “Antecedents of Smartphone User Satisfaction, Trust and Loyalty towards Mobile Applications” at the National Conference on Big Data Analysis and E-Commerce in May 2016, conducted by Vels University.
- Book Chapter “The Impact of Environment Concern and Attitude on Green Purchasing Behaviour: Gender as the Moderator, International Weser Books Publication, Germany, book titled “Advances in Interdisciplinary Research and Innovation.” – 2022
- “The Game Changer: Smartphone Shopping Applications,” authored by R. Deepika and Dr. V. Karpagam, was published by Lambert Publishing in 2016.
- The organised International Faculty Development Programme (FDP) on “Research and Publication Ethics” was held on cember 9, 2 2021, at Loyola Institute of Business Administration (LIBA).
- FDP on Unlearning in the VUCA World: How Academics Can Use Design Thinking for Education on February 28, 2023.
- FDP on Design Thinking at RSB, January 2023
- FDP on Art of Writing Research Papers: Methods and Solutions (Advance Tools and Techniques for Research Methodology) organised by Sage University Indore from September 24 to September 30, 2022.
- A national webinar on “Higher Education in the COVID Era: Challenges and Opportunities” was held from June 17th to 19th, 2021, by XIM University.
- A national-level online workshop on “Upskilling yourself by writing research articles for Scopus/SCI journals” was held on June 11, 2021, at Kongu Business School.
- Webinar on “Virtual Classroom: Enhance Teaching through Learning Management System” on June 15, 2021, EBSCO.
- Webinar on “Building our Resilience in the Face of a Crisis” on May 20, 2021, Harvard Business School.
- Webinar with Taylor & Francis: Publishing in Academic Journals on April 8, 2021, by EURAXESS Worldwide.
- E-Workshop on SWAYAM MOOC and Academic Writing, held on January 6, 2021, by Loyola Institute of Business Administration.
- The Online Faculty Development Programme on “Mapping Learning tcomes” was h held on cember 17, 2 2020, at Loyola Institute of Business Administration.
- One-week Faculty Development Programme on “Structural Equation Modelling Using SEM Using AMOS and Smart PLS” from July 14th to July 19th, 2020.
- Workshop on Qualitative and Mixed Methods of Research on 1st and 2nd September 2018 was conducted at Anna Centenary Library, Chennai 600024.
- Workshop on Make in India: Transforming Research to Reality on September 5, 2017 at Anna University, Chennai.
- Workshop on “Research Methodology, Statistical Data Analysis and Interpretation” for 3 days from May 5th, 2017 to May 7th, 2017 was conducted by the Institute for Statistics and Analytical Research and Microstar Systems P.L.
- Faculty Development Programme on “Structural Equation Modelling and Preparation for Project Proposal for Funding” for 1 day on February 4, 2017 was conducted by Vels University, Pallavaram, Chennai.
- A national seminar on “Challenges for Human Resource Management in the Changing Environment” was conducted by the University of Madras, Chennai, on March 24, 2017.
- Workshop on “Springer Nature Author Workshop” for 1 day on February 27th, 2017 at Anna University, Guindy, Chennai.
- Workshop on “Mendeley Presentation “on February 6, 2017 at Anna University, Guindy, Chennai.
- Workshop on “Research Methodology and Techniques” for the 1st day of January 2016 was conducted by St. Peters University, Chennai.
- Workshop on “Instrument and Model Validation Through Multivariate Statistical Tools” at VIT Business School, Vellore, for 3 days from February 25th to February 27th, 2016.
- Certified in Behaviour and Mentoring Analyst (Talent Metrix) 2022
- AIMA Business Lab Trainer (All India Management Association): 2022
- Business Analytics Certificate Programme, Great Lakes Institute of Management, 2019
- British Council (Business English Course) (2015)
- Tally Version 9: 2005
- Assistant Professor (Marketing) at Rajalakshmi School of Business
- Visiting Faculty, Annamalai University
- Teaching and Research Associate, Loyola Institute of Business Administration (LIBA)
- Visiting Faculty, CEG Campus, Anna University.
- HR Operations: National Polyplast India Ltd.
- HR Administration, Apollo Hospitals, Chennai.
- “Best Teacher Award” from Rajalakshmi School of Business for the academic year 2022-2023
- UGC-NET (Management) qualified three times: June 2018, December 2018 and July 2019.
- Rank Holder in M.Phil. (Management)
- Award at “Grand Success Meet 2020” from the Professor Academy
- I won various prizes at the college level.
- First-Rank Holder in XI and XII Classes
- “Best Student Award” and “General Proficiency Prizes” for the consecutive years 2006 and 2007
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