Dr. R. M. Harindranath
Professor
Department Of MBA
Contact Information
Email : harindrr@srmist.edu.in
- Ph.D., Management Science, Anna University, 2017
- M.B.A.
- B.B.A.
- Sales and distribution management
- Advance Data Analysis and Research Methodology for Ph.D. Scholars
- Statistics for managers
- Customer relationship management
- Marketing Management
- Personal Selling, Sales Performance, Promotional support, Green marketing, Bayesian Statistics
- A.S. Balakrishnan and Jayashree Suresh, “Role of supply chain resilience capacity in Chinese auto business relationships during disruption,” International journal of enterprise network management, 2023.
- With Bharadhwaj Sivakumaran, N. Nandakumar, and E. Srivastava, “Public service announcements: A literature review and way forward,” International Journal of Consumer Studies, 47(6),
- R. Gundala, N. Nawaz, K. Boobalan, & V.K. Gajenderan, “Does gender moderate the purchase intention of organic foods? Theory of reasoned action,” Heliyon, 8(9), 2022.
- With Bharadhwaj Sivakumaran, Influence of Indian Culture on Advertising in India, Book Chapter No. 14, Palgrave. Book name: Indigenous Indian Management: Conceptualization, Practical Applications and Pedagogical Initiatives. Edited by Ashish Pandey, Pawan Budhwar, and Dharm P. S. Bhawuk, 2022.
- With Bharadhwaj Sivakumaran, “Promotional inputs and selling; Evidence from India”, Journal of Business and Industrial Marketing, Journal of Business and Industrial Marketing, 38(5),
- With Pradeep Kumar Mohanty, Archana Patro, Senthil Kumar, Kumar, Debadutta Panda, and Ritesh Dubey, “Perceived government initiatives: scale development, validation and impact on consumers’ pro-environmental behaviour,” E Energy Policy, 158, 2021.
- With Kirubaharan Boobalan, Nishad Nawaz, and Vijayakumar. Gajenderan, “Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behaviour,” S Sustainability, 13(11), 2021.
- With Bharadhwaj Sivakumaran, “Perceived Impact of Promotional Support: Issues and Scale,Journal of Promotion Management, 27(1),
- With Bharadhwaj Sivakumaran, “Pharmaceutical Promotion: A Literature Review and Research Agenda,” Book Chapter No. 4, IGI Global. Book Name: New Techniques for Brand Management in the Healthcare Sector, 2021.
- With Bharadhwaj Sivakumaran and Jayanth Jacob, “The moderating role of sales experience in adaptive selling, customer orientation and job satisfaction in a unionised setting.” Journal of Business and Industrial Marketing, 34 (8), 2019.
- With Jayanth Jacob, “Bayesian structural equation modelling tutorial for novice management researchers,” M Management Research Review, 41(11), 2018.
- With Jayanth Jacob, “Promotional support: a formative scale development,” International Journal of Pharmaceutical and Healthcare Marketing, 11(1), 2017.
- Dr. R. M. Harindranath and Bharadhwaj Sivakumaran presented “Bayesian Structural Equation Modelling for Research in Retailing” at the 13th NASMEI Conference at Great Lakes Institute of Management, Chennai, India, in December 2019.
- Dr. R. M. Harindranath and Bharadhwaj Sivakumaran presented “Indian Firms vs. MNCs’ Salespersons: A Multigroup Analysis of Selling Skills and Correlates” at the 12th NASMEI Conference at Great Lakes Institute of Management, Chennai, India, on December 20–21, 2018.
- Dr. R. M. Harindranath and Bharadhwaj Sivakumaran, “Developing Promotional Support as a New Construct and Examining its Influence on Customer Orientation and Selling Skills,” at the 11th NASMEI Conference at Great Lakes Institute of Management, Chennai, India, on December 22–23, 2017.
- NIL
- I attended a six-day FDP on “Learning to Do Academic Research for Publishing in Academic Journals and Doctoral Dissertation” at the Indian Institute of Management, Kozhikode.
- I attended a five-day FDP on “Data Analysis for Management Research” at the Indian Institute of Management, Kozhikode.
- I attended a three-day FDP on “Advanced Data Analysis for Management Research” at VIT Business School, Vellore.
- I attended a three-day doctoral workshop organised by the Great Lakes Institute of Management and the North American Society for Marketing in India. (2018)
- I attended a three-day doctoral workshop organised by the Great Lakes Institute of Management and the North American Society for Marketing in India. (2017)
- I attended a three-day doctoral workshop organised by the Great Lakes Institute of Management and the North American Society for Marketing in India (NASMEI) (December 26–30, 2016).
- Associate Professor, Marketing, SRM University-AP, 2022-2023.
- Associate Professor, Marketing, MEASI Institute of Management, Chennai, 2021-2022.
- Assistant Professor, Marketing, Great Lakes Institute of Management, Chennai, 2019–2021.
- Professor, Marketing, ARM College of Engineering and Technology, Chennai, 2010–2019.
- Microsoft Certified Trainer (MCT) on Dynamics Axe ERP, 2010.
- Head, Quality and Training, Hofinsoft Technologies, Chennai, 2007–2009.
- Centre Head, ICFAI University, Chennai, 2004–2006.
- Business Manager, German Remedies Ltd., Chennai, 1990–2004.
- American Marketing Association
- NIL