Dr. Reena Gabriel Kamalarajan
Assistant Professor (O.G)
Department Of MBA
Contact Information
Email : reenagak@srmist.edu.in
- Ph.D. (Marketing)., Sathyabama University, 2021
- M.B.A (Marketing)., Madras University, 2000
- B.Sc. (Computer Science)., Madras University, 1998
- Marketing Core
- General Management
- Marketing Electives
- Brand and Product Management
- Retail Marketing
- Digital Marketing
- Marketing, Celebrity endorsements, and influencer marketing
- Dr. Reena Gabriel Kamalarajan and G. Bhuvaneshwari (2020), “Factors affecting marketing effectiveness of ice cream in Chennai city: a study among selected marketing executives from the industry,” International Journal of Disaster Recovery and Business Continuity (Science and Engineering Research Support Society), ISSN: 2005-4289, Volume 11, Page No. 1357-1363
- Dr. Reena Gabriel Kamalarajan and G. Bhuvaneshwari (2020), “Does a brand celebrity persuade buyer behaviour in ice-cream marketing? An empirical study among the selected individuals from Hennai” T Test Engineering and Management (The Mattingley Publishing Co., Inc.), ISSN: 0193-4120, Vol. 83, pp. 23296–23305
- Dr. Reena Gabriel Kamalarajan and G. Bhuvaneshwari (2020), “Factors of brand celebrity attributes, product attributes, and celebrity information persuade the buyer buying behaviour in ice cream: A study with special reference to selected consumers from Chennai GIS Business ( Eduindex), ISSN: 1440-3663, Vol. 15, Issue 5.
- Dr. Reena Gabriel Kamalarajan and G. Bhuvaneshwari (2020), “A study and analysis of brand measurement and management among FMCG products,” Journal of the Social Sciences (Academic Publication Council), E-ISSN 0975*8935, P-ISSN:02531097, VOL 202, pp. 727–733.
- Dr. Reena Gabriel Kamalarajan and G. Bhuvaneshwari (2020), “Impact of brand celebrity on buyer buying behaviour with reference to packed ice creams. Chennai,” Samzodhana Journal of Management Research (Easwari Engg.), ISSN 2347-4270, Vol. 12, April 2020, 92–98.
- Dr. Reena Gabriel Kamalarajan (2024), Effective Brand Building in Metaverse Platform: Consumer-Based Brand Equity in a Virtual World (CBBE), Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms, IGI Global Publishing, pages 320, DOI: 10.4018/979-8-3693-1866-9, ISBN: 9798369318669, EISBN: 9798369318676
- Dr. Reena Gabriel Kamalarajan and Bhuvaneshwari. (2020), “Impact of brand celebrity on the buyer’s buying behaviour towards ice cream An analysis using the SEM model”, Icon Impact of COVID-19 on the Indian Economy (Sairam Engg.), ISSN: 978-81-947149-0-3, 202-216
- Conference ICRBSS Publication with ISBN 978-81-19653-64-65 “Sustainable Milk Procurement Practices: A Case of Hatsun Agro Product Ltd. 316/320
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- 0.5 years
- DGM: Marketing 2012 to 2023, Hatsun Agro Product Ltd.
- Group Product Manager, 2007–2012, Amrutanjan Healthcare Ltd.
- Rank Holder In Madras University 2000: MBA
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