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Dr. S. Catherine

Assistant Professor (O.G)

Department Of MBA

Contact Information

Email : cathrins@srmist.edu.in

  • Ph.D. (Marketing), Sathyabama Institute of Science & Technology, 2020
  • M.B.A. (Marketing & Finance)., Sathyabama Institute of Science & Technology, 2009
  • B.Ed., Stella Matutina College of Education, 2000
  • B.Sc. (Mathematics)., Stella Maris College, Chennai, 1998

  • HRM

  • HRM

Scopus/Wos Journals

  • Dr. S. Catherine, S. Joyce, and B. Madhumitha (2022). Awareness and Impacts on the Women Helpline in India. International Journal of Health Sciences, 6(S2), 8723–8729. https://doi.org/10.53730/ijhs.v6nS2.7250 (Scopus Indexed)
  • Dr. S. Catherine (2021), Workplace Stress and Mental Health during COVID, International Journal of Aquatic Science, ISSN: 2008-8019, Vol. 12, Issue 03, 2021 (Wos).
  • Dr. S. Catherine (2019), “Shoppers’ Propensity on Supermarket Chain Store Attributes in Grocery Retailing,” International Journal of Management Business Research, pp. 61–67. (Scopus Indexed).
  • Dr. S. Catherine (2018), “Cherry Picking: Shopper Behaviour to Choose a Tore,” J Journal of Advanced Research in Dynamical and Control Systems, Institute of Advanced Scientific Research/US, ol. 10, Issue 12, (scope indexed).
  • Dr. S. Catherine (2015), “Shopping Behaviour and Consumer Choice in Branded Vegetarian Food tarants,” I International Journal of Economic Research, Vol. 12, o. 2  (Scopus Indexed).
  • Dr. S. Catherine (2016), “A Study on Consumer Perception on Store Choice of Branded Grocery Supermarket”, International Journal of Applied Business and Economic Research, IJABER, Vol. 14, No. 5. (Scopus Indexed).

Journals Publications

  • Dr. S. Catherine (2018), “Condescension of Supermarket: Shopper’s Proclivity,” International Journal of Pure and Applied Mathematics, Volume 119, No. 17b, 173, p. no. 2087-2094
  • Dr. S. Catherine, “Repurchase intention in a retail store: exploring the impact of store environment.” International Journal of Trade and Global Business Perspectives, Pezzottaite journals, -5/Issue-3/2625, Vol. 2630.
  • Dr. S. Catherine, “In-Store Decisions of Shoppers in a Leading Apparel Showroom,” Tactful Management Research Journal, Vol. 1/Issue 5/February.
  • Dr. S. Catherine, “Progenitor of Consumer Retail Store Loyalty in Organised Chain Supermarkets,” Anveshana’s International Journal of Research in Regional Studies, Law, Social Sciences, Journalism and Management Practices, Vol. 1, Issue 8 (2016, Sept.
  • Dr. S. Catherine, “Brand Identification and Consumer Preferences towards Branded Salon Services in Chennai,” Journal of Exclusive Management Science, August, Vol. 3, Issue 8.
  • Dr. S. Catherine, “Literature Review on Customer Store Loyalty in Grocery Shopping Behavior,” I International Journal Jyotirmay Research Journal of Education, Vol. 2, Issue 1, December 2015.
  • Dr. S. Catherine, “Consumer Store Loyalty in Organised Grocery Stores,” MIM International Journal of Management Research (MIM IJMR) July 2016 Vol. 2, Issue 2, 2394–6997, p. no. 31/Printed Journal.
  • Dr. S. Catherine, “Store Patronage: An Extension of the Theory of Planned Behaviour,” S Shanlax International Journal of Management, Vol. 5, No. 1, July (Impact Actor 3). 122 UGC-44278.
  • Dr. S. Catherine, “In-Store Patronage: A Study on Grocery Shopping,”  International Journal of Creative Thoughts, IJCRT, Vol. 6, Issue 2, April, ISSN: 2320-2882.
  • Dr. S. Catherine, “Cultivate the Grocery Consumers: Store Layout Repurchase Intentions,” International Journal of Scientific Research in Computer Science Applications and Management Studies, Volume 8, Issue 2 (March 2019).
  • Dr. S. Catherine (2021), Emerging Technologies and Innovative Research in Science, Engineering and Management, ETIRSEM 2021, ISBN: 978-93-90956-62-3.
  • Dr. S. Catherine & Mohanapriya (2021), Market Potential for Freight Forwarding Business of Bruhat Logistics in Thailand, Journal of Contemporary Research and Management, Vol. 14; Issue 3, 2019 to Vol. 16; Issue 2, 2021.

  • “Attitude towards Online Shopping among PG Students” Sathyabama University, Department of Management Studies, ENTIME 2012.
  • “A Conceptual Study on Retail Business Models for Retailers,” Easwari Engineering College, Department of Management Studies, conducted a national conference on Redefining the DNA of Business: Challenges and Opportunities Ahead. Nov-2012.
  • “Brand Identification and Preference towards the Consumption of Mineral Water”. Dynamics of Management in Modern Business, Vel’s University School of Management Studies, India.
  • “Influencing Factors of Customers in Online Shopping”. Marketing Strategies for the 21st Century—Periyar Maniammai University, Vallam, Thanjavur.
  • “Shoppers Predilection on Retail Store Format-Incites Retailers for Retail Makeover, 5th International Conference on Marketing and Business Strategy  (ICOMBS-2013). ICFAI Business School, IBS Hyderabad
  • “An Empirical Study on Marketing Mix of Retail South Indian Veg. Food Outlets in Chennai City,”  Empowering Employability in Business Education, Sri Shivalingeshwaraswamy Govt. First Grade College, Davangere University, and Karnataka State, India.
  • “Predicting the Strength of Marketing in Social Media,” Acharya Institute of Technology, Bangalore-90. Futuristic Trends in Marketing, March 30, 2012.
  • “Future Retailing Strategies: Augmented Reality in Grocery Retailing,” presented and participated in the 2nd Global Conference on Computing and Media Technology, Asia Pacific University & Innovation, Kuala Lumpur, Malaysia, on November 14–15, 2018.
  • “Impact of Work Environment on Employee Satisfaction,” S.A. Engineering College conducted a National Conference on Business Transformation and Operational Excellence in 2018.
  • “Patronage towards Store Effectiveness of the Instant Reward Programme,” M. M.A.M. B-School, organised the Second National Conference on Applications of Management Research in Social Science, Engineering and Technology (NCAMRSSET 2018).
  • “In-Store Patronage: A Study on Grocery Shopping,” 4th International Conference on Management-IBM2018, at Jeppiaar Engineering College, March.
  • “A Study on the Digitalized Work Environment of a Manufacturing Organisation,” organised by Sri Krishna College of Engineering and Technology International Conference on Management in the Digital Era 2018.
  • Future Retailing Strategies in Grocery Retailing, AEGAEUM JOURNAL UGC CARE Approved, ISSN: 0776-3808, Volume 8, Issue 12, 2020.
  •  Catherine, S., Joyce, S., & Madhumitha, B. (2022). Awareness and impacts on the women’s helpline in India. International Journal of Health Sciences, 6(S2), 8723–8729. https://doi.org/10.53730/ijhs.v6nS2.7250.

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  • I attended the One Week AICTE FDP on Universal Human Values from April 19th to 23rd, 2021.
  • I attended the FDP on the topic of digital education tools for teachers at Madras University from June 18th to 20th, 2021.
  • I participated in and successfully completed the AICTE Training and Learning (ATAL) Academy Online Elementary FDP on “Technology Disruptions in Management” from August 23 to August 27, 2021, at the College of Management, SRM Institute of Science and Technology.
  • I participated in the national seminar on “Transformation, Adaptation and Sustainability Towards a Brighter Future,” organised by Patrician College of Arts and Science on March 5, 2011.
  • I participated in a faculty development programme, “Art of Investing in Stock Markets,” organised by Sathyabama University on December 13, 2013.
  • I participated in a one-day national-level seminar on “consumerism,” organised by Jeppiaar Engineering College in March 2013.
  • I participated in a faculty development programme, “Teaching Methodology for Engineering Students: A New Perspective, “organised by Jeppiaar Engineering College in March 2014.
  • Participated in a Faculty Development Intervention “Taking Stock as Teachers’ 12-Hour Training Module at Jeppiaar Engineering College, 28 June 2014.
  • A Faculty Development Programme on “Research Methodology and Report Writing” at Jeppiaar Engineering College, August 2016.
  • A Faculty Development Programme on “Financial Planning” at Jeppiaar Engineering College, January 2016.
  • A National Level Workshop on “Business Analytics,” organised by the Department of Management Studies at Jeppiaar Engineering College on March 24, 2017.
  • One-Day National Level Financial and Banking Conclave on “Investment and e-Banking in India: Emerging Trends, at Kumararani Meena Muthiah College of Arts & Science, January 2018.
  • Faculty Development Programme on” Stress Management” at Jeppiaar Engineering College, May 2017.
  • ICSSR: IMPRESS A sponsored seminar was conducted on “Social Networking Media: Security and Challenges” at Jeppiaar Engineering College on September 26th and 27th, 2019.
  • National Seminar on “Establishing Safe Shelter Homes: Strategies to Reduce Crimes Against Women,” sponsored by the “National Commission for Women, at Jeppiaar Engineering College on July 26, 2019.
  • National Seminar sponsored by the National Commission for Women, New Delhi, on the topic of “Role of Women in Unpaid Care Work” on March 21st, 2018.
  • ICSSR sponsored a two-day national-level seminar on “Smart Cities: The Way Ahead for Inclusive Economic Growth” to be held at Jeppiaar Engineering College on July 23 and 24, 2015.
  • A National Level Workshop on “Business Analytics” at Jeppiaar Engineering College, March 2017.
  • A Faculty Development Programme on “Research Methodology and Report Writing” at Jeppiaar Engineering College, August 2016.
  • NAAC-sponsored seminar on “Teaching in the Internet Era: The Challenges Ahead” at Tagore Engineering College, March 2016.
  • Workshop on “The Magic of Believing in Yourself,” organised by the Licensed Heal Your Life workshop leader, January 2016.
  • I participated in the “Training Programme on Supply Chain 4.0,” organised by the Department of Management Studies at Anna University and the CII-Institute of Logistics, Chennai, in March 2019.

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  • NPTEL course Marketing Management – I

  • I am currently working as an assistant professor at the SRM Institute of Science and Technology, Vadapalani Campus.
  • AMET  University worked as an assistant professor in the AMET Business School from 2020 to August 2022.
  • Jeppiaar Engineering College, as an ANNA University-affiliated college, worked as an assistant professor from August 2010 to 2019.
  • SRM-IHM  worked as a lecturer from 2009 to August 2010.
  • I worked as a T.G.T. at Rosary Matriculation Higher Secondary School, Santhome. (2000-2004)

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  • Cash awards for 100% results in the academic year 2015-16.
  • Cash awards for 100% results in the academic year 2016–17.
  • Cash awards for 100% results in the academic year 2017-18.
  • Cash awards for paper publication in a Scopus-indexed journal in the academic year 2015-16
  • Cash awards for 100% results in the academic year 2010–11

  • NIL

Career Highlights

  • Dr. S. Catherine, Joyce, S., & Madhumitha, B. (2022). Awareness and impacts on the women’s helpline in India. International Journal of Health Sciences, 6(S2), 8723–8729. https://doi.org/10.53730/ijhs.v6nS2.7250.(Scopus Indexed).
  • Active participation is expected during the International Faculty Exchange Meet (IFEM-2022 Oman) organised by the Business Studies Department, University of Technology and Applied Sciences-Shinas, Sultanate of Oman, on June 13–16, 2022.
  • Dr. S. Catherine (2022), Consequences of Online Learning of Students, Productivity: A Quarterly Journal of The National Productivity Council, ISSN: 0032-9924, e-ISSN: 0976-3902, Subject: Economics Periodicity: Quarterly, Volume 62 (2021-22) Issue 3, Page: 330-339, DOI: https://doi.org/10.32381/PROD.2021.62.03.10.
  • In the AICTE-Student Learning Assessment Programme, I am appointed as an expert for setting the MCQ question paper, which is currently an ongoing project.
  • Author of the ISBN book “Store Patronage towards Branded Supermarkets: A Model Building Approach,” ISBN: 978-620-3-85564-7, Editor: Petra Chi.
  • Dr. S. Catherine (2020),  “To Run the Business: JOSNI Enterprises”, Exemplar Caselets, Dr. M.G.R. Educational and Research Institute (Deemed to be University), ISBN: 978-93-88568-17-3