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Dr. V. Vimalnath

Assistant Professor (Sr.G)

Department Of MBA

Contact Information

Email : vimalanv@srmist.edu.in

  • Ph.D. (Management), Bharathiar University, 2019
    UGC-NET Qualified, 2012
  • M.B.A. (Marketing and Operations)., Anna University, 2011.
  • B.E. (Mechanical Engineering)., Anna University, 2008

  • Marketing Management
  • Operations strategy
  • e-retailing
  • Operations Management
  • Design Thinking

  • Services marketing, consumer behaviour, and supply chain management

  • Digital Transformation’s Influence on Marketing Management Strategies: An Exploration by Vimalnath et. al., Journal of Informatics Education and Research, 3 (2), 2023
  • Navigating the Startup Landscape: Best Practices and Challenges in Strategic Planning and Risk Management for Entrepreneurship, V Vimalnath et. al., Journal of Informatics Education and Research, 3 (2), 2023
  • Supply Chain Lacks Global Resilience: An Imperative Study Towards Agile Supply Chain, V. Vimalnath & J. Sukulu, European Economic Letters (EEL), 13 (3), 158–162, 2023
  • A study on the effects of e-commerce on the retail industry in India M. Karthikeyan, V. Vimalnath, Journal of Pharmaceutical Negative Results, 655–659, 2022.
  • The impact of using Facebook on consumer buying behaviour online, V Vimalnath et. al., European Chemical Bulletin, 2023, 12 (Special Issue 4), 4195–4210.
  • Pre-Paid Customer Satisfaction in Mobile Telecommunication Services, Journal of Advance Management Research (JAMR), Vol. 6, Issue No. 2, pp. 74–82, ISSN: 2393-9664. (UGC 42888) Impact Factor: 4.73.
  • Customer Experiences and Engagement: Critical Drivers on the Horizon, International Journal of Applied Business and Economic Research (IJABER), Vol. 14, Issue No. 8, pp. 5489–5499, ISSN 0972–7302. (UGC 2551); https://serialsjournals.com/abstract/79663_6.pdf
  • Mobile Telecommunication Post-paid Customer Satisfaction International Journal of Creative Research Thoughts (IJCRT), Vol. 6, Issue No. 1, pp. 50–55, ISSN 2320–2822. (UGC 49023) Impact Factor 7.97: http://doi.one/10.1729/IJCRT.17265

  • Dr. V. Vimalnath and Karthikeyan, M. (2022). People and Operational Performance Outbreak Post-Pandemic in India, International Journal of Mechanical Engineering, 7(2), pp. 1874–1877.
  • Dr. V. Vimalnath, “Customer Experiences and Engagement: Critical Drivers on the Horizon,” International Journal of Applied Business and Economic Research (IJABER), Vol. 14, Issue No. 8, pp. 5489–5499, ISSN 0972–7302. (UGC 2551).
  • Dr. V. Vimalnath, “Pre-Paid Customer Satisfaction in Mobile Telecommunication Services,” Journal of Advance Management Research (JAMR), Vol. 6, Issue No. 2, pp. 74–82, ISSN: 2393-9664. (UGC 42888)
  • Dr. V. Vimalnath, “Mobile Telecommunication Post-paid Customer Satisfaction,”  International Journal of Creative Research Thoughts (IJCRT), Vol. 6, Issue No. 1, pp. 50–55, ISSN 2320–2822. (UGC 49023)
  • The New Era of Customer Experience Management, Innovatio’14, 2014, pp. 101–104, ISBN 978-93-82570-41-7.
  • Developing an Experiential Grid through the Contemporary Experiential Marketing Mix, Innovatio’15, pp. 128–129, ISBN 978-93-82570-43-3.
  • Entrepreneurs and Consumer Experience Management, Entrepreneurship 2.0: Changing Models in the New Economic Era, ISBN 978-93-5258741-4.

  • A system and methods for classroom management and teacher coping strategies, 2023.
  • An approach to supply chain risk management for assisting operational aspects, 2022.

  • “Welcome to Experience Economy: The X Factor of CXM,” published by Jupiter Publications Consortium, Chennai. ISBN: 978-93-86388-35-3
  • “Human Values and Workplace Ethics,” Scientific International Publishing House, India. ISBN: 9789357573993
  • “Supply Chain Management and its Application in the Modern World,” Scientific International Publishing House. ISBN: 9789357575928

  • Certified with the AICTE-Universal Human Value-II Programme.
  • I am an avid participant in NPTEL courses every semester and a frequent top performer in the marketing domain.
  • Emerging Trends in Rural Business, RVS Institute, Coimbatore
  • Entrepreneurship Workshop, Entrepreneurship Development Institute, Chennai
  • ICTACT Conference, Chennai

  • Universal Human Values
  • National Education Policy 2020
  • AI in research and education
  • Managerial Economics
  • United Nations Sustainable Development Goals

  • 6-Sigma Certified Trainer from Udemy, 2020

  • Belief in the Principle of Experiential Learning.
  • A versatile approach with sensitivity to individual learning needs.
  • Orientation towards corporate needs and life skills.
  • Established Entrepreneurship Development Cells.
  • I guided more than 300 MBA students for their summer internship projects and final projects.
  • Executed a workshop on “environmental awareness” for the continuous improvement of sustainable environments.
  • PG Class Sessions are delivered with videos, seminars, case studies, assignments, and field studies.
  • Head of the Department, Department of Commerce and Management Studies, Shree Gurukripa Institute of Finance and Management, Chennai. (2016–2021).
  • Assistant Professor, Department of Business Administration, Sree Sastha Institute of Engineering and Technology, Chennai (2014–2016).
  • Assistant Professor, Department of Management Studies, Kingston Engineering College, Vellore (2012–2014).

  • NIL

  • “Young Social Sciences Author,” National Trailblazers Triumph Award, Magestic Technology Solutions, India, 2023.

  • Madras Management Association

  • NIL