Dr. R. Manigandan is an Assistant Professor (O.G) at SRM Institute of Science and Technology, Faculty of Management. He holds a B.Com (CA), MBA and a Ph.D. in Marketing. With expertise in entrepreneurial marketing, digital marketing, supply chain management, and digital entrepreneurship, Dr. Manigandan has published 12 papers in Scopus-indexed and ABDC-category journals, along with one in a UGC-listed journal. He is also involved in consultancy projects, and he is a member of the Commerce and Management Association of India (CMAOI).