Dr. J. Ramya
Associate Professor & HOD
Department Of BBA
Contact Information
Email : ramyaj@srmist.edu.in
- Ph.D. (Marketing)., College of Engineering, Anna University, Guindy, 2013
- M.B.A (Marketing & Systems)., College of Engineering, Anna University, Guindy, 2003
- M.F.M (Finance)., Pondicherry University, 2009
- PGDMM (Digital Marketing)., Annamalai University, 2022
- B.E. (Computer Science)., Avinashilingam Deemed University, 2001
- SET Management, TNSET, 2011
- Marketing Management
- Customer Relationship Management
- Services Marketing
- Advertising and Sales Promotion
- Sales and Event Management
- E-Commerce and Digital Marketing
- Product and Brand Management
- Leadership and Team Management Total Quality Management
- Production and Operations Management
- Integrated Marketing Communication
- Experiential Marketing
- Customer Relationship Management
- Consumer Behaviour
- Non-Profit Marketing
- Brand Management
- Digital Marketing
- Social Entrepreneurship
- Dr. J. Ramya and G. Rajendran (2013), “The Determinants of Customer Experience: A Comparative Study,” European Journal of Economics, Finance and Administrative Sciences, Issue 57, pp. 49–62
- Mrs. M. K. Soumiya Devi, Dr. Kavitha Shanmugam, and Dr. J. Ramya (2015), “Payment Banks: A Leap Towards Financial Inclusions,” International Journal of Science, technology and Management, Volume No. 04, Special Issue No. 01, September 2015, p. 128–136
- Dr. J. Ramya (2015), “Customer experience in supermarkets and hypermarkets: A comparative study,” IOSR Journal of Business and Management (IOSR-JBM), Volume 17, Issue 11, Version II (Nov. 2015), pp. 116–123
- Dr. J. Ramya (2016),” Moderating effects of location on the determinants of customer experience for supermarkets,” Asian Journal of Research in Social Sciences and Humanities”, December issue
- Dr. J. Ramya (2016),” A study on the impact of e-learning systems on students belonging to engineering colleges,” International Journal of Science, Technology and Management, October 2016
- Divyasre, V. S., and Ramya, J. (2019), “Impact of Relationship Marketing Variables on Brand Resonance : Mediating Role of Brand International Journal of Engineering and Advanced Technology (IJEAT), ISSN: 2249-8958, Volume 9, Issue 2,
- Dr. J. Ramya (2020) and Dr. V.S.Divyasre, “Impact of Retail Atmosphere on Shaping Customer Experience and Moderating Effects of Location,” International Journal of Scientific & Technology Research, Volume 9, Issue 2, February 2020 Editio
- Dr. J. Ramya (2022),” Factors contributing to the superior shopping experience of grocery delivery on the online platforms,” International Journal of Research and Analytical Reviews, Volume 9, Issue 2, April 2022
- Dr. J. Ramya (December 2022), “The Influence of Data-Driven Strategies on Customer Conversion Rates in the Wearable Devices Market,” IJRAR: International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P-ISSN 2349-5138, Volume 9, Issue 4, Page No. 38–43
- Dr. J. Ramya, (April 2023) Way of Business Strategies to Avoid Loss during COVID-19, Korea Review of International Studies, Volume 16 | Special Issue 03, ABDC Indexed “C” Category Journal, p. . 13–24
- Dr. J. Ramya, “A Study on the Impact of Purchasing Behaviour on Social Media Sites among the E-Consumers of Chennai istrict,” S South India Journal of Social Sciences, ISSN: 0972-8945, Vol. XXI, No. 4
- Dr. J. Ramya, (March 2023) Development of a Management System for a Construction Organisation, Education and Society, ISSN: 2278-6864, UGC Care Group 1 Journal, Vol. 46, No. 3, pp. 101–114
- Dr. J. Ramya (January 2023), “Research of Personnel Management Systems for Reducing Discrepancies in the Working Sector,” Dogo Rangsang Research Journal, ISSN: 2347-7180, UGC Care Group I Journal, Vol. 14, Issue 01, No. 1, p. 64–76
- “Application of behavioural finance in investment strategies” at the ICSSR-sponsored International Conference on Fintech: Digital Transformation of Financial Services (ICF 2023) held on September14, 2023, organised by the Department of Commerce, Bharathiar University, Coimbatore, Tamil Nadu
- “Marketing Tools for FMCG: An Empirical Analysis,” 2nd International Virtual Conference on “Digitization in Science and Humanities Education and Research (ICDSHER’23), ‘organised by the Directorate of Distance Education (DDE), SRM Institute of Science and Technology, Kattankulathur, on the 29th and 30th of June 2023
- “IMPACT OF ICT USAGE ON STUDENT’S ACADEMIC PERFORMANCE: MODERATING ROLE OF SOCIO-ECONOMIC STATUS” (Paper ID: 88) 22nd FAI International Conference Jointly Organised by The American College (Autonomous) Madurai, Tamil Nadu, India and the FATER Academy of India on Mathematical, Computational Intelligence and Engineering Approaches to Healthcare, Business and Tourism Analytics 2020
- “A STUDY ON THE IMPACT OF E-LEARNING SYSTEMS ON STUDENTS BELONGING TO ENGINEERING COLLEGES” at the International Conference on “Latest Innovations in Science, Engineering and Management,” held on October1, 2016
- “Challenges faced by Big Box Retailers,” a state-level seminar on “Emerging Trends in Modern Marketing,” organised by Srimad Andavan Arts and Science College (2016)
- Impact of digitalization and changing consumer preference and choices on virtual shopping of retail sector – January 2023
- Finding of Stress in Information Technology (IT) Employees by Using Machine Learning (ML) Approach – January 2023
- “The Handbook of Management Theories”, New Chennai Publications, ISBN: 978-81-954576-9-4
- “Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models” Chapter Name: “DIGITAL CURRENCIES AND ITS RELATIONSHIP TOWARDS ECONOMIC INSTABILITY “IGI Global publications – Accepted for Publication – Scopus Indexed
- Book Title: Dynamics and Perspectives of E-HRM Chapter Name: ROLE OF E-HRM IN FACILITATING EMPLOYEE ENGAGEMENT AND RETENTION: Page 66-80: Volume II: ISBN: 978-81-954576-3-2
- Book Title: Research Methodology Publication Date: January 2023 Details: ISBN – 13978- 8196293178
- AICTE Training and Learning (ATAL) Academy sponsored a FDP on “Technology Disruptions in Management” in August 2021
- AICTE Training and Learning (ATAL) Academy sponsored an FDP on “Imparting Soft Skills and Life Skills for Holistic Development” in September 2021
- AICTE Training and Learning (ATAL) Academy sponsored a FDP on “Street Management” in December 2021
- 2 weeks of online refresher courses (FDP) for management and commerce faculty on “e-learning resources and teaching methodology in education and research development” from April27 to May9, 2020
- A five-day FDP organised by the School of Management Studies at the Sathyabama Institute of Science and Technology was held from May9 to May13, 2020
- One-week International FDP on “Creativity and Innovation for 360-Degree Teaching” organised by Sri Sairam Institute of Management Studies from May 16 to May22, 2020
- Professional Development Programme on “Contemporary Marketing Management,” conducted by the National Institute of Technical Teacher’s Training and Research (NITTTR) in Chennai (MoE, Govt. of India) from November 28, 2022, to December2, 2022
- Professional Development Programme on “Question Paper Authoring and Student Evaluation,” conducted by the National Institute of Technical Teacher’s Training and Research (NITTTR) Chennai (MoE, Govt. of India) from 27.6.2022 to 1.7.2022
- International Faculty Development Programme conducted by Easwari Engineering College on “Quality of Teaching in Higher Educational Institutions” in association with Infrastructure University, Kuala Lumpur, from October 17 to October 21
- Faculty development programme conducted by the PSG Centre for Academic Research and Excellence on “Multivariate Data Analysis Using MS Excel and SPSS for Researchers in Commerce and Management Science” from December 5 December 9, , 2022
- AMET University organised a nine-day faculty development programme, “Design and Development of Industry-Led Curriculum in the Technological Era,” from December 14 to 22, 2022 and awarded an A+ grade
- Professional Development Programme on “Developing Instructional Material,” conducted by the National Institute of Technical Teacher’s Training and Research (NITTTR) in Chennai (MoE, Govt. of India) from June19, 2023, to June23, 2023
- Professional Development Programme on “Effective Teaching and Learning Using Social Media,” conducted by the National Institute of Technical Teacher’s Training and Research (NITTTR) in Chandigarh (MoE, Govt. of India) from June5, 2023, to June 9, 2023
- Professional Development Programme on “Research Methodology and Ethics in Research Publication,” conducted by the National Institute of Technical Teacher’s Training and Research (NITTTR) Chandigarh (MoE, Govt. of India) from May15, 2023, to May 19, 2023
- Professional Development Programme on “Stress Management”, conducted by the National Institute of Technical Teacher’s Training and Research (NITTTR) Chandigarh (MoE, Govt. of India) from November14, 2022, to November18, 2022
- Resource Person Career Guidance Cell, Centre of Professional Excellence, and Career Guidance Cell, Dr.M.G.R. Educational and Research Institute, organised a webinar on time management on April28, 2023, at 10:00 a.m.
- Session Chair (Marketing Track) of the AICTE-sponsored National E-conference on “Digital Innovations and Business Transformations in the Era of the New Normal—DIBTNN 2022, held on June1 and 2, 2022
- Resource Person for FDP Department of Financial Planning, Dr. M.G.R. Educational and Research Institute on “ICT-Enabled Teaching,” held on December 14–16, 2022
- Session Chair (Information Technology Track) International Conference on “Frontiers of Management Practices for Economic Sustainability” (ICFMPES 2017) organised by the Department of Management Studies, St. Peter’s Institute of Higher Education and Research
- Marketing Management II in the Elite Silver category (TOPPER) in April 2022
- Consumer behaviour in the Elite-Silver category (TOPPER) in March 2022
- Marketing Research and Analysis in the Elite Category in October 2021
- Introduction to Marketing Essentials in the Elite-Silver category (TOPPER) in September 2021
- Global Marketing Management in the Elite-Silver category (TOPPER) in February 2021
- Production and Operations Management in April 2020
- Sales and Distribution Management in the Elite-Silver category in February 2019
- Marketing Management: I was in the Elite-Silver category in September 2019.
- Managing Services in the Elite-Silver category (TOPPER) in September 2022
- Management of Field Sales in the Elite-Gold Category (TOPPER) in February 2023
- Integrated Marketing Management in the Elite-Silver category (TOPPER) in March 2023
- Retail Marketing Strategy in the Elite-Gold category (TOPPER) in September 2023
- I am currently working as an Associate Professor in the SRM Institute of Science and Technology, Department of Business Administration (July 2018 till date)
- I worked as an assistant professor at Saveetha School of Engineering (2017–2018)
- I worked as an assistant professor in the Department of Management Studies at SRM Easwari Engineering College (2015–2017)
- I completed a Ph.D. in the area of marketing from Anna University (full-time scholar from 2009–2013)
- I worked as an assistant professor at Sri Venkateswara College of Engineering and Technology (2003–2006)
- I worked as an administrative manager at SPL Infrastructure Pvt. Ltd. (2013–2015)
- I worked as the assistant manager at ICICI Bank in the retail banking division (2006–2007)
- SWAYAM NPTEL will receive domain certification in marketing management in April 2022
- The Nptel Discipline Star in Management was awarded in April 2022
- Madras Management Association
- World Economics Association
- Education Research and Development Association
- NIL