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Dr. N. Bargavi

Assistant Professor (Sr. G)

Department Of BBA

Contact Information

Email : bargavin1@srmist.edu.in

  • Ph.D. (Management-HR / OB)., VIT University, 2017
  • M.Phil. (Management-HR)., Bharathiar University, 2012
  • M.B.A. (HR & Finance)., National Institute of Management Studies, Madras University, 2009
  • B.Com (Commerce)., GSS Jain College for Women, Madras University, 2007

  • Sales & Operations Planning
  • Performance Management System
  • Strategic Management
  • Indian Ethos & Corporate Strategy
  • Business Communication
  • Entrepreneurship Development

  • Generational Psychology, Millennial Leadership, AI in HR & Marketing

  • Dr. N. Bargavi et al. (2023). An Empirical Study on Employee Turnover and Job Satisfaction in Human Resource Management Practices, E3S Web of Conferences, Vol. 399, p. 07001
  • Dr. N. Bargavi et al. (2023). Recent Management Trends Involved with the Internet of Things in Indian Automotive Components Manufacturing Industries. 5th International Conference on Contemporary Computing and Informatics (IC3I), IEEE Xplore, pp. 1035–1041
  • Dr. N. Bargavi et al. (2022). Consumers’s Shift towards E-Commerce and M-Commerce: An Empirical Investigation. Journal of Positive School Psychology, 6(2), 703–710
  • Dr. N. Bargavi et al. (2022). The Role of Interactive Teaching Methods in Contemporary Higher Education: An Empirical Study. Journal of Positive School Psychology, 6(2), 4188–4194
  • Dr. N. Bargavi et al. (2022). Deep learning-based service-dominant environment for marketing management and customer services with secured IoT. NeuroQuantology, 20(10), 4156–4170
  • Dr. N. Bargavi (2021). The Effect of Intra-Generational Differences on the Ego States of Millennial Leaders in the Indian Software Industry. Turkish Journal of Computer and Mathematics Education, 12(6), 2769–2784
  • Dr. N. Bargavi (2021). Study on Managing Sales Personnel in the Pharmaceutical Industry in the Context of Chennai City Sambodhi, 44(1), 5-8
  • Dr. N. Bargavi, P. J. D. Paul, & Samuel, A. A. (2017). Resilience of Millennial Leaders in the Indian I.T. industry.  Indian Academy of Applied Psychology, 43(2), 211-221
  • Dr. N. Bargavi, A. A. Samuel, and P. J. D. Paul (2017). Intra-generational Differences in the Personality Traits of Millennial Leaders in the Indian I.T. Sector. International Business Management, 11(6), 1254–262
  • Dr. N. Bargavi, A. A. Samuel, and P. J. D. Paul (2017). Resilience of Millennial Leaders in 21st-Century Organizations International Journal of Applied Business and Economic Research, 15(22), 785-799
  • Dr. N. Bargavi, P. J. D. Paul, & A. A. Samuel (2016). Quantifying resilience in the personalities of millennial leaders.  Indian Journal of Science and Technology,  9(22), 1-27
  • Dr. N. Bargavi, P. J. D. Paul, & A. A. Samuel (2015). Personality-related leadership effects of Millennials in 21st century organizations European Journal of Science and Technology, 131(4), 438–446
  • Dr. N. Bargavi (2015). Synergetic kinetics and their cognizance in organizations International Journal of Innovative Research in Science, Engineering and Technology, 4(2), 1333–1342. Copyright applied in IPR for “Industrial Relations Environment and Work Culture in Public and Private Sector Organisations, February 2023
     Indian Patent published in “Impact of Psychological Need Satisfaction and Work Motivation in
    Predicting Employees’s Well-Being” on February20, 2023
     Indian Patent published in “Women Entrepreneurship: Challenges, Planning and Strategy for Sustainable Rural Development” on April20, 2023
     Indian Patent published in “Knowledge Management System for Effective Knowledge Sharing and Collaboration” in May 2023

  • Dr. N. Bargavi, S. Bharhane Raghaventhiran, and P. Thangapandi, “Perception of Sustainable Chai-flasks and Their Influence on Gen Z’s Buying Behaviour,” 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability, SRMIST, 2023
  • Dr. N. Bargavi, C. P. Praseeda., “Social Media Analytics for Effective Customer Engagement Practices,” International Research Conference on Emerging Technologies in Business Management (MET Institute of Management, 2023
  • Dr. N. Bargavi, P. J. D.Paul, , “Elaborate Review on the Impact of Block Chain Technology on Supply Chain Systems,”  3rd International Conference on Emerging Approaches in Business Management: Rediscovering Quality Business Practices, SRMIST, 2023

  • Copyright applied in IPR for “Industrial Relations Environment and Work Culture in Public and Private Sector Organisations, February 2023
  • An Indian patent was published in “Impact of Psychological Need Satisfaction and Work Motivation in Predicting Employees’s Well-Being” on February20, 2023
  • Indian patent was published in “Women Entrepreneurship: Challenges, Planning and Strategy for Sustainable Rural Development” on April20, 2023
  • An India patent was published in “Knowledge Management System for Effective Knowledge Sharing and Collaboration” in May 2023

  • Dr. N. Bargavi, Magdalene, Peter, and S. Praveen Kumar (2022). Generational Divergence in Indian IT Strata, First Edition, ISBN: 978-93-5680-791-4
  • Dr. N. Bargavi, Magdalene, Peter, and S. Praveen Kumar (2022). Corporate Millennial Lass, First Edition, ISBN: 978-93-5701-079-5
  • Dr. N. Bargavi (2023). Responsible management practices of corporates in the Indian scenario In S. Vasantha and R. Nithya (Eds.), 21st Century Business Management (in press), CRC Press, Taylor & Francis Group. [Scopus-indexed] [Book Chapter].
  • Dr. N. Bargavi (2023). Perception of Sustainable Chai-flasks and Their Influence on Gen Z’s Buying Behaviour, ISBN publication [Book Chapter (In-Press)].
  • Dr. N. Bargavi (2022). Organisational Plasticity: Building Resilience at Work, in Singla & Lata (Eds.  Emerging Trends in Management, Social Science and Information Technology, pp. 13–19), England, Rubicon Publications. ISBN No.: 978-1-913482-22-0
  • Dr. N. Bargavi and  B. Sundareswaran (2022) Modern talent acquisition practices in MNCs, in Singla & Lata (Eds.  Emerging Trends in Management, Social Science and Information Technology, pp. 5–12), England, Rubicon Publications. ISBN No: 978-1-913482-22-0
  • Dr. N. Bargavi and D. G. Ganesh (2022). Impact of generational divergence on project management in the modern workplace. In Singla & Lata (Eds. ), Emerging Trends in Management, Social Science and Information Technology. (pp. 34–39),. England, Rubicon Publications. ISBN No: 978-1-913482-22-0
  • Dr. N. Bargavi and D. Subadhra (2022). Impact of working from home on the physical and mental health of employees during pandemic time. In Singla & Lata (Eds. ), Emerging Trends in Management, Social Science and Information Technology. (pp. 60–67),. England, Rubicon Publications. ISBN No: 978-1-913482-22-0
  • Dr. N. Bargavi (2021). Neuromarketing: An Emerging Area of Marketing Research. In Singla & Chaudhary (Eds.  Marketing 5.0, pp. 6–10) New Delhi, National Press Associates. ISBN No.: 978-93-90863-14-3
  • Dr. N. Bargavi (2021). Social Media Analytics Techniques for Effective Customer Engagement. Bansal, Rajkumar, Singla, Chaudhary and Rashmi (Eds.  Customer Engagement: The Changing Landscape of Marketing) (pp. 23–28), Germany, Weser Books. ISBN No.: 978-3-96492-284-7
  • Dr. N. Bargavi (2021). Investing in the Mental Health of Employees: A New Business Metric. In Nishant Singla (Ed. ),. Recent Trends in Management and Social Sciences. (pp. 1–6) Germany, Weser Books. ISBN No.: 978-3-96492-303-5
  • Dr. N. Bargavi (2021). Detecting cyberbullying on social media platforms using a machine learning algorithm In Deepika Singla and Gaurav Gupta (Eds.), New Horizons in Commerce, Business, IT and Social Sciences. (pp. 59–67), New Delhi, National Press Associate. ISBN No.: 978-81-944303-8-4

  • Conducted a seminar on “IPR Awareness” on March6, 2023, through the IPR-NIPAM office, New Delhi, Govt. of India
  • I attended the FDP on “Innovative Teaching and Learning Pedagogies” from October4, 2023, to October11, 2023, at Sathyabama Institute of Science and Technology, Chennai
  • I attended the FDP on “Outcome-Based Education” from September23 to September24, 2023, at SRMIST Vadapalani, Chennai
  • I attended FDP on “OBE: Learning and Assessment under NEP 2020” from July31, 2023, to August4, 2023, at IMS, Ghaziabad
  • I attended the FDP on “Student-centric and Interactive Teaching Strategies Using Technological Tools.”
    from July17, 2023, to July21, 2023, at Providence College for Women, Coonoor
  • I attended the FDP on “Contemporary Trends of Research Prospectives and Advanced Pedagogy” from July 10–15, 2023, at ICFAI University, Raipur
  • I attended a workshop on “Research Project Proposals” on 07/07/2023 through the group research committee, SRMIST
  • I attended the FDP on “Upskill Your Resources” from July7, 2023, to July13, 2023, at Ayya Nadar Janaki Ammal College, Sivakasi
  • I attended the FDP on “Holistic and Multidisciplinary Approaches to the National Higher Education Quality Framework” from 05/07/2023 to 06/07/2023 at Cauvery College for Women, Trichy
  • I attended the FDP on “Strategic Business Leadership” from July10, 2023, to July14, 2023, at Amity Business School, Rajasthan
  • I attended the FDP on “Teaching, Learning and Assessing in 2030” from June6, 2023, to June23, 2023, at SRMIST, Ramapuram, Chennai
  • I attended the FDP on “Digital Business Management: An Overview” from June 12–16, 2023,  at NITTTR, Chennai
  • I attended the FDP on “Navigating Data Analytics for Research Excellence” from June 19, 2023, to June 25, 2023, at SRMIST, Kattankulathur, Chennai
  • I attended the FDP on “Indian Knowledge Systems” from June19, 2023, to June25, 2023, at KIIT College of Education, Gurugram
  • I attended the FDP on “Innovation and Intellectual Property Rights” from June12, 2023, to June17, 2023, at CSIR-IMMT, Bhuvaneshwar
  • I attended the FDP on “Research Awareness: Publication Database and Journal Selection” from June24 to June30 at Gokul Global University, Gujarat
  • Completed FDP on “Universal Human Values-I” from May22, 2023, to May26, 2023, by AICTE, New Delhi
  • I attended the FDP on “Instilling Research and Journal Publication for Upskilling” from May15, 2023, to May19, 2023, at Jeppiar Engineering College, Chennai
  • I attended the FDP on “Concerns of Academic Research in Social Sciences” from May10, 2023, to May16, 2023, at ISS College of Teacher Education, Kerala
  • I attended a workshop on “Innovative Pedagogy and Professional Development” on March19, 2023, at IPE, GoI, Hyderabad
  • I attended the FDP on “Innovative HR Approaches” from April17, 2023, to April21, 2023, at NITTTR, Chennai
  • I attended the FDP on “Emerging Research Trends in Management” from 06/02/2023 to 10/02/2023 at DG Vaishnav College, Chennai
  • I attended the “E Business Management” FDP at NITTTR in Chennai from February 20 to February24, 2023

  • External Examiner for MBA Project Viva at Vels Institute of Science & Technology, Chennai on May3, 2023 and May4, 2023
  • External Examiner for BBA Project Viva at Vel Tech University, Chennai, on April13, 2023

  • “Training of Trainers”, NPTEL, Oct 2023.

  • Assistant Professor (Senior Grade), SRM Institute of Science & Technology, Vadapalani Campus, from February 2023
  • Associate Professor, School of Management, Bharath Institute of Higher Education and Research, 2021-2023
  • Assistant Professor, Dept. of Management Studies, GSS Jain College for Women, 2019-2020
  • Assistant Professor, School of Management, SRM Institute of Science & Technology, Ramapuram Campus, 2017-2018
  • Research Associate, VIT Business School, VIT University, 2014–2017

  • Business Development Officer, Lionmann Solutions, Chennai, 2011–2014

  • Received “Distinguished Professor Award” from Institute of Researchers Inc (accredited by Ministry of Corporate Affairs, GOI., International Accreditation Forum, USA) in Sep 2022
  • Awarded C1 (Advanced Grade) in English Proficiency by British Council in 2020

  • Institute of Researchers, Inc
  • National Institute for Technical Training & Skill Development

Funded Projects

  • The government-funded TNSCST Project was approved on March19, 2022, for the title ‘Study on the Impact of Macroeconomic Variables on Gold Prices’, SS-045
  • The government-funded TNSCST Project was approved on March10, 2023, for the title ‘Online vs. Offline Learning: Perception of School Students during Post-Pandemic Times in Chennai’, SS-030
  • An Indian Design Patent was granted with the title “Device to detect the efficiency of employees in the workplace”
  • Copyright applied in IPR for “Industrial Relations Environment and Work Culture in Public and Private Sector Organisations”
  • An Indian patent was published on “Impact of Psychological Need Satisfaction and Work Motivation in Predicting Employee’s Well-Being”
  • An Indian patent was published on “Women Entrepreneurship: Challenges, Planning and Strategy for Sustainable Rural Development”
  • An Indian patent was published on “Knowledge Management System for Effective Knowledge Sharing and Collaboration.”

Working Papers

    • N. Bargavi, “Quantifying Employee Retention in the Indian I.T. Sector,”  under review at Basic and Applied Social Psychology, 2023
    • N. Bargavi, “Gen Z vs. Gen Y: Introverts or Extroverts at the Workplace?”  under review at Employee Relations, 2023