Dr. S. Shankar Kumar
Assistant Professor
Department Of BBA
Contact Information
Email : shankars1@srmist.edu.in
- Ph.D. (Management Studies), Vel Tech University (deemed to be a university), 2022
- M.Com. (Commerce)., Inst. of Distance Education, University of Madras, 2020
- M.B.A. (Finance & Marketing)., D.G. Vaishnav College, University of Madras, 2017
- B.Com. (Corporate Secretaryship), SRM University (Deemed to be a University), 2015
- Accounting for Managers
- Financial Management
- Legal Aspect of Business
- Marketing Management
- Services Marketing
- Research Methodology
- Services Marketing
- Word of Mouth
- Marketing and society
- Digital Services
- Government Services
- Financial Inclusion
- Citizen Empowerment
- Fin Tech
- An Analytical Review of the End-User Perception of the Distribution Matrix During the COVID-19 outbreak, the International Journal of Business Excellence (accepted for publication). (ISSN No. 1756-0055) (Scopus)
- Computational Assessment of E-Hospital Awareness Towards the Digital India Initiative, Suranaree Journal of Science and Technology, Vol. 29, No. 5, pp. 070055(1-6), October 2022. (ISSN No. 25870009) (Scopus)
- Effectiveness of Financial Inclusion and Rural Upliftment: Empirical Evidence from Tamil Nadu, Universal Journal of Accounting and Finance, Vol. 10, No. 1, pp. 200–210, January 2022. (ISSN No. 2331-9712) (Scopus)
- Citizen Awareness and Perception of Digital India Services in Greater Chennai Corporation, Annals of R.S.C.B., Vol. 25, No. 4, pp. 6541–6548, April 2021. (ISSN No. 1583-6258) (Scopus)
- Citizen Adoption and Satisfaction with Digital India Services in Greater Chennai Corporation, PalArch’s Journal of Archaeology of Egypt and Egyptology, Vol. 17, No. 6, pp. 2958–2966, December 2020. (ISSN No. 1567-214X) (Scopus)
- Impact of Digitalization and Customer Satisfaction on Cable TV Services in Tamil Nadu, International Journal of Advanced Science and Technology, Vol. 28, No. 17, pp. 800-806, December 2019. (ISSN No. 2005-4238) (Scopus)
- A study on the impact of social media on college students in Chennai District, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol. 88, No. 11S, pp. 675–679, September 2019. (ISSN No. 2278-3075) (Scopus)
- Effect of Digital India on Sustainable Development Goals, Turkish Journal of Physiotherapy and Rehabilitation, Vol. 32, No. 3, pp. 1638–1647, May 2021. (ISSN No. 2651-446X) (Web of Science)
- A Study on Vitality and Challenges of Emergency Response Support Systems: A Digital India Initiative, Our Heritage, Vol. 68, No. 47, pp. 437–440, February 2020. (ISSN No. 0474-9030) (UGC)
- A Study on Emotional Intelligence Management in Private Sectors in Chennai, Think India Journal, Vol. 22, No. 14, pp. 5889–5897, December 2019. (ISSN No. 0971-1260) (UGC)
- Digitalization of MSME in India and its Outcome, Research Review International Journal of Multidisciplinary, Vol. 4, No. 5, pp. 1385–1388, May 2019. (ISSN No. 2455-3085) (UGC)
- An Emperical Study on Commuter Satisfaction Towards Chennai Metro Rail Limited, International Journal of Engineering & Technology, Vol. 7, No. 4.39, pp. 783–788, October 2018. (ISSN No. 2227-524X) (PEER)
- International Conference: 13 Nos
- National Conference: 05 Nos
- NIL
- Conducted Corporate Connect Series, “Supply Chain Overview” (15.09.2023)
- Conducted Corporate Connect Series, “The Extra Mile,” 31.08.2023
- Conducted the Corporate Connect Series, “Corporate Expectations, Navigating Challenges and Seizing Opportunities” (August 22, 2023)
- Conducted the Corporate Connect Series, “Inculcating Values Through Effective Communication,” on July31, 2023
- Conducted a workshop, “Funding for Startups and Business Plan Development” (February21, 2023)
- Conducted Guest Lecture, “Analysis and Insights of Union Budget 2023 Towards a Progressive and Self-Reliant India” (02.08.2023)
- Conducted Bazaar, Organised Mercatus SRM (CSH CARNIVAL): 24.02.2023
- Industrial Visit to AAVIN: Madhavaram Dairy and Ambattur Diary
- Industrial Visit to Modern Bakers (Madras) / ( Parle-G)
- Workshop: Research Methodology Using SPSS: Sampling, Sampling Methods and Data Collection Methods
- I attended a workshop (2 days) by St. Anne’s Arts and Science College on February 21–22, 2023
- I attended the ATAL Faculty Development Programme, Consumer Behaviour (8 weeks) by NPTEL-AICTE from January 2023 to March 2023
- I attended the ATAL Faculty Development Programme on Customer Relationship Management (8 weeks) by NPTEL-AICTE from August 2022 to October 2022
- I attended the International Faculty Development Programme, Teaching Pedagogy and Life Skill Management (5 Days) at Hindusthan College of Arts and Science, Coimbatore, from March14 to March20
- I attended the International Faculty Development Programme, Professional Progression in Commerce and Management (7-DAY FDP) by Justice Basheer Ahmed Sayeed College for Women (Autonomous) and Tamil Nadu Advanced Technical Training Institute, Chennai, from December14 to December20
- I attended the National Faculty Development Programme, Skills Reengineering in Business Management (5 Days), by Andhra Loyola Institute of Engineering and Technology on May 23–27, 2023
- I attended the National Faculty Development Programme, Blooms Taxonomy (1-DAY FDP) by the Nobel Professional Foundation on February8, 2023
- I attended the National Faculty Development Programme, Data Analysis using SPSS (1-Day FDP) by Impact Institute of Management Studies, Bangalore, on February 20, 2023
- I attended the National Faculty Development Programme, Understanding Student Psychology (1-Day FDP) by SRM IST, Vadapalani Campus, on December26, 2022
- I attended the National Faculty Development Programme, Salient Attributes for Professional Development (2 DAY FDP) by SRM IST, Vadapalani Campus, from September 9 to September10, 2022
- I attended the National Faculty Development Programme, Amazon Web Services (7-Day FDP) at VIT, Chennai, from August 22 to August27
- I attended the National Faculty Development Programme, Design and Development of Industry-Led Curriculum in the Technological Era (9-Day FDP) by the Association of Indian Universities and AMET University, Chennai, from December14–22, 2022
- Jury for the Intercollege Management Fest at M.O.P. Vaishnav College for Women on February28, 2023
- Invited as a question paper setter for various universities and autonomous colleges
- Handled Class, Directorate of Distance Education, SRMIST, Kattankulathur
Academic Course(s)
- Accounting for Managers
- Financial Management
- Legal Aspect of Business
- Marketing Management
- Services Marketing
- Research Methodology
NPTEL Course(s)
- Supply Chain Analytics
- Marketing Analytics
- Marketing Management – I
- Marketing Management – II
- Consumer Behaviour
- Customer Relationship Management
- Sales and Distribution Management
- Supply Chain Management
- Introduction to Marketing Essentials
- Assistant Professor – Department of Business Administration, SRM Institute of Science and Technology, Vadapalani Campus, Chennai – July 2022 to Till Date
- Research Scholar (Full Time) – School of Management, Vel Tech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Chennai – Jun 2018 to May 2022
- Gold Medalist in B.Com. (Corporate Secretaryship), 2015
- Young Researcher award from Global Educational Awards, 2020
- Young Researcher award from Grabs Awards, 2020
- Madras Management Association (MMA)
- Education Research and Development Association (ERDA)
- International Association of Academic Plus Corporate
ROLES AND RESPONSIBILITIES
- Social Media (Instagram) Incharge, SRMIST, FSH, Vadapalani Campus (2023–To Date)
- Placement Cell Member, SRMIST, FSH, Vadapalani Campus (2023 – Till Date)
- NSS Committee Member, SRMIST, CSH, Vadapalani Campus (2022-2023)
- Certification Courses Committee Member, SRMIST, CSH, Vadapalani Campus (2022-2023)
- MIS Committee Member, SRMIST, CSH, Vadapalani Campus (2022-2023)
- Serving as a question paper setter for various universities and autonomous colleges
- Handled Classes, Directorate of Distance Education, SRMIST, Kattankulathur