Mr. D. Sugumaran
Assistant Professor
Department Of BBA
Contact Information
Email : sugumard@srmist.edu.in
- Ph.D. (Pursuing) (Management)., M. S. University
- M. Phil. (Management)., Bharathidasan University, 2008
- M.B.A. (Management)., Madras University, 1998
- P.G.D.C.S (Computer Science)., Madras University, April 1996
- B.Com. (Commerce)., Madras University, 1995
- Marketing Management
- Advertising and Sales promotion
- Legal Aspects of Business
- Management Principles
- Organizational Behaviour
- Human Resource Management
- Management Information System
- Total Quality Management
- Banking Theory and Practice
- Company Law
- International Marketing
- Logistics and Supply Chain Management
- E-Commerce and Digital Marketing
- Retail Marketing
- Business Ethics and Corporate Governance
- Design Thinking
- Market Preferences of IoT products
- Published and presented research paper entitled “Significance of IoT (Internet of Things) in Education Sector” in International Journal of Business Intelligence & Innovations, ISSN: 2348-4705, Volume II, Quarterly Issue 1; February 2019
- Published a research paper entitled “Changing Consumer Buying Patterns and Creating New Strategy” in the International Journal of Business Intelligence & Innovations, ISSN: 2348-4705, Volume II, Special Issue 1, February 2018
- Published the paper entitled “Perception and Preferences Towards Smart Home Technologies” in UGC CARE Think India Journal ISSN: 0971-1260-Volume 23-Issue 14-December 2019
- Published the paper titled “Perception and Preferences Towards Smart Home Technologies.” UGC Care Think India Journal, ISSN: 0971-1260 Published the article entitled “Consumer Readiness on IoT (Internet of Things) Products” in the UGC-listed journal Studies in Indian Place Names, ISSN 2394-3114
- Presented paper entitled “Farm to End Retailer Supply Chain by IoT” in International Conference on Startups and Post-COVID-19 Indian Economy, August27, 2020 organised by the Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli
- Presented the paper entitled “Perception and Preferences Towards Smart Home Technologies” in the 6th International Conference conducted by ‘Merx Mercis 2019’ on December17, 2019 at SRM Institute of Science and Technology, Kattankulathur
- Presented a research paper entitled “Significance of IoT (Internet of Things) in the Education Sector” in the International Journal of Business Intelligence & Innovations, ISSN: 2348-4705, on February8, 2018
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- I attended FDP on August 4th and 5th, 2011 at Satyabama University
- I attended FDP on November 5th, 2011 at SVSVM University, Kanchipuram
- I participated in a one-day national workshop on research methodology on March 30th, 2011 at SVCE
- I participated in a five-day executive development programme on basic analytics tools from July 4th to July 8th, 2020, at Pondicherry University
- I participated in a seven-day national-level online faculty development programme on “A Paradign Shift in Social Sciences Research” from July 27 to August 2, 2020, at Bharathiyar University
- I participated in a 3-week international interdiscipline research methodology workshop organised by Kashmir University
- I worked as an assistant professor at the SRM Institute of Science and Technology, Vadapalani Campus, from August 2016 to date
- Lecturer in the Department of Management Studies of Arulmigu Meenakshi Amman College of Engineering, Vadamavandal (Kanchipuram) from February 2001 to July 2016
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