Mrs. T. Srimathi
Assistant Professor
Department Of BBA
Contact Information
Email : subashrs@srmist.edu.in
- Ph.D. (Pursuing) in Finance, SRM Institute of Science and Technology
- M.Com. (Accounting and Finance)., Annamalai University, 2012
- M.B.A. (Marketing)., Anna University, 2011
- B.C.A. (Computer Application)., Bharathidasan University, 2008
- PGDFM
- NET
- SET
- Financial Management
- Legal Aspects of Business
- Strategic management
- Leadership and Team Management
- Research Interests
- Banking and Finance
- Microfinance
- Banking and Finance, Microfinance, Investment Management
- “DETERMINANTS OF CAPITAL STRUCTURE: EMIPIRICAL EVIDENCE FROM THE CHEMICAL INDUSTRY IN INDIA,” International Journal of Analytical and Experimental Modal Analysis (ISSN: 008869367), Volume XVI, Issue V, May 2022
- “Impact of Occupational Stress among the Nurses in Tamil Nadu,” The International Journal of Applied Research, Article ID: IJAR2022. (UGC CARE II ISSN: 2394-7500) Volume: 8; Issue: 2; Year: February 2022
- “PANDEMIC DRIVEN GLOBAL SHRINKING ECONOMY AT THE STOCK MARKET PARADOX, The Design Engineering (Scopus: Impact Factor 2.14) Volume 2021: Issue 09 Year: 2021
- “An Investigation on Turbulent Times of the Passenger Vehicle Segment in India,” International Journal of Trend in Scientific Research and Development, IJTSRD49114 (UGC CARE II ISSN: 2456-6470) Volume 6: Issue 01 Year: November 2021
- “Is India ready for drone-based food delivery in lieu of COVID-19 impact: challenges and opportunities?” International Journal of Commerce and Management Research (PEER REVIEWED), Volume 7, Issue 6, Year: November 2021
- “Employee job satisfaction as a lead to significant labour welfare easures,” International Journal of Advanced Research in Commerce Management and Finance, Volume 1, Issue 1, Page No. 67–79. Article ID: IJARCMF0006. (PEER REVIEWED) Volume: 1; Issue: 1; Year: October 2021
- “Influence of Customer Sales Promotion Tools Based on Customer income,” Journal of the Interdisciplinary Cycle, Pages 756–776 Article ID: JICR/5553. (UGC CARE II ISSN: 0022-1945) Volume: 13; Issue: 12; Year: December 2021
- “Impact of Customer Sales Promotion Tools on Customers Shopping Experience,” The International Journal of Analytical and Experimental Model Analysis, pages 756–776 Article ID: IJAEMA/6718. (UGC CARE II ISSN: 0886-9367) Volume: 13; Issue: 12; Year: December 2021
- “Impact of Liberalisation on Poverty, Income Distribution and Income Equality: A Theoretical Understanding,” Shanlax International Journal of Arts & Science Humanities, 7(5), February 2020
- “Understanding Poverty through Maslow’s Need Hierarchy Theory,” Emperor International Journal of Finance and Research, 5(9), September 2019
- “An Empirical Analysis of One Banking Service Offered by Private and Public Sector Banks in India,” Shanlax International Journal of Commerce, 6(1), March 2018
- “Green Marketing in India: Emerging Opportunities and Challenges,” Research Explorer, September 2013
- With Dr. J. Ramasamy, “Impact of Liberalisation on Poverty, Income Distribution and Income Equality: A Theoretical Understanding,” Shanlax International Journal of Arts & Science Humanities, 7(5), February 2020
- With Dr.R.Bharathi, “Understanding Poverty through Maslow’s Need Hierarchy Theory,” Emperor International Journal of Finance and Research, 5(9), September 2019
- With N.Marianand and Senthilkumaran, “An Empirical Analysis of One Banking Service Offered by Private and Public Sector Banks in India,” Shanlax International Journal of Arts & Science Humanities, 6(1), March 2018
- With Sethupathi, “Green Marketing in India: Emerging Opportunities and Challenges,” September 2013
- A patent titled Findings of Stress in Information Technology Employees by Using the ML Approach was filed on January18, 2023, and published on February17, 2023
- A patent titled A Method and System of Artificial Intelligence Block Chain E-Commerce System was filed on October29 and published on December2
- “The Handbook of Management Theories”, New Chennai Publications, ISBN: 978-81- 954576-9-4
- Research Methodology, Khwaab Publication, ISBN-10 : 8196293178, ISBN-13 : 978-8196293178
- Presented a paper at an international conference held by Deivanaiammal College for Women , Villupuram
- “5-day National Level Virtual Workshop on Data Analysis (SPSS)” from February 14–18, 2022
- Participated in the state-level workshop on “GST” organised by the Department of Corporate Secretaryship, Guru Nanak College, held on September28, 2017
- Participated in the work shop on “DATA ANALYSIS AND PUBLICATION” organised by Loyola College on Feb17, 2020
- I participated in the workshop on “Innovative Approaches in Entrepreneurial Development,” organised by Sardha Gangadharan College at Puducherry
- I participated in the work shop on “RESEARCH METHODS” organised by the Department of Management Studies at Mailam Engineering College at Villupuram on March5, 2010
- I participated in the one-day national-level seminar on “sustainable and innovative ideas” organised by the Department of Management Studies, Suriya Institute of Management at Villupuram
- I participated in an international conference held at “Guru Nanak College, Chennai and presented a paper on the topic “Impact of Liberalisation on Poverty , Income Distribution and Income Inequality : A Theoretical Understanding” on February21, 2020
- I participated in a national conference held at “Guru Nanak College, Chennai and presented a paper on the topic “Understanding Poverty through Maslow’s Hierarchy Need Theory” on September27, 2019
- I participated in the national conference held at “Guru Nanak College, Chennai and presented a paper on the topic “E-banking services offered by private and public banks” on March2, 2018
- Participated in International Conference held at “Adaikalamatha Institute of Management, Thanjavur and presented a paper on the topic “ GREEN MARKETING IN INDIA-EMERGING OPPORTUNITIES & CHALLENGES ” On 28 th Sep 2013
- Participated in Three Day Faculty Development Programme on “E – Literacy” organised by the ICT Training Academy, On 12 to 14 th January 2015
- I participated in a three-day faculty development programme on “advanced teaching techniques,” organised by the ICT Training Academy, from March 12th to 14th, 2015
- I participated in a two-day faculty development programme on “career guidance” organised by the Achariya Institutions on August 4 and 5, 2012
- Have Completed NPTEL CERTIFIED Course INTERNATIONAL BUSINESS
- I have completed the NPTEL course, Strategic Management
- I have completed the NPTEL course on Principles of Management
- I completed the NPTEL Course on International Business conducted by IIT Roorkee
- I completed the NPTEL Course on Principles of Management conducted by IIT Kharagpur
- Completed the NPTEL Course on Strategic Management conducted by IIT Kharagpur
- I completed the NPTEL Course on Financial Institutions and Markets conducted by IIT Kharagpur
- I am currently working as an assistant professor in the SRM Institute of Science and Technology, Department of Business Administration (from February 2021 until date)
- Assistant Professor, Business Administration, Guru Nanak College, from 2017 to 2020
- Assistant Professor, Business Administration, Acharya Arts and Science College, Affiliated to Pondicherry University from 2011–2015
- Gold Medalist in Post Graduate Degree MBA, 2011
- 13th Rank Holder in ANNA University MBA, 2011
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