Dr. E. Nixon Amirtharaj
Assistant Professor
Department of Commerce (A & F)
Contact Information
Email : nixoname@srmist.edu.in
- Ph.D. Commerce, Bharathiar University, 2014
- M.Phil. Commerce, Madurai Kamaraj University, 2009
- M.B.A. Finance, School of Distance Education, Bharathiar University, 2016
- M.Com. Commerce, Madurai Kamaraj University, 2008
- B.Com. Commerce, Madurai Kamaraj University, 2006
- SET. 2014
- Corporate Accounting
- Financial Accounting
- Research Methodology
- Cost and Management Accounting
- Finance
- Marketing
- “A Study on the Problems Faced by Micro and Small Enterprises in Madurai District,” The Seybold Report, 1533–921, Vol. 18, 2023.
- A Study on Student Stance Towards Entrepreneurship During the Pandemic, co-authored by Dr. Satyaseelan, Journal of Positive School Psychology, ISSN: 2717-7564, Vol. 6, No. 2 (2022)
- “Commercial Banks: Consequences of Domestic Mobility of Personnel on its Executive Implication,” Strad Research, ISSN 0039-2049, August 2021. (UGC –CARE)
- Work-Life Balance of Software Engineers in Selected IT Companies in Chennai District, co-authored by Dr. Satyaseelan, Indian Journal of Economics and Business, Vol. 20 No. 1 (January-June 2021), ISSN 0972-5784
- With Dr. Ramesh Babu, “Impact of Advertisement on Children: Parent’s View,” Kalyan Bharati, ISSN 0976-0822, Vol. 36, No. 7, 2021. (UGC-CARE)
- With Dr. R.Josphin, ”Green Employee Engagement and Human Resource Management in Employee’s Productivity: A Study in Reference to the Information Technology Sector, ISSN 0975-7945, Kala: The Journal of Indian Art History Congress, Vol. 26, No. 2 (XXII): 2020-2021, pp. 9–14. (UGC-CARE)
- With Ms. S.V. Geethapriya, “An Analysis of Agile Performance Management Systems at Manufacturing Companies in Chennai ISSN 0378-4568, ANVESAK, Vol. 50, No. 2., July – December 2020. Pg 70-74. (UGC-CARE)
- Green Marketing and Perceived Satisfaction of Consumers in Coimbatore City, Tamil Nadu, India, co-authored by Dr. S. Naresh, International Journal of Advanced Science & Technology, Vol. 28, No. 19, (2019), pp. 610–618; ISSN 2005-4238.
- With Dr. P. Suresh, “Factors Defining Import and Export Supply Chain Management in Textiles in Tirupur City,” International Journal of Research and Analytical Reviews, Vol. 5, Issue 3, ISSN: 2349-5138., September 2018.
- With Mr. R. Shankar, ” Customer’s preference towards organised retail outlets in Coimbatore city, National Journal of Advanced Research, ISSN 2455-216X, Vol. 4, May-August 2018.
- “Work-Life Balance Of Crane Operators In Bharat Heavy Life Balance Of Crane Operators In Bharat Heavy Life Balance Of Crane Operators In Bharat Heavy Electricals Limited, Trichy Electricals Limited, Trichy”, North Asian International Research Journal of Social Science & Humanities, Vol. 4, ISSN 2454-9827, May 2018.
- With Dr. Ramesh Babu, “ Agro-based Industry in India: With Special Reference to the Sugar BODHI Journal of Research in Humanities, Arts and Science, ISSN 2456-5571, Vol. April 2018.
- With Dr. G. Sangeetha and Mr. R. Shankar, “The Challenges of the Food Security System in Today’s Scenario: With Special Reference to Chennai City,” International Journal of Advanced Research and Development,.ISSN: 2455-4030, March – April 2018, 162-166.
- With Dr. R. Ramesh Babu, “Problems Faced by the Women Entrepreneurs in Karur,” Emperor International Journal of Finance and Management Research, ISSN 2395-5929, Vol. IV, March 2018.
- With Dr. S. Naresh, “Problems and Prospects of Traders in Regulated Markets in Krishnakiri District,” Emperor International Journal of Finance and Management Research, ISSN 2395-5929, Vol. IV, March 2018.
- With Dr. G. Sangeetha, ” New economic reforms and the Indian capital market: An analytical International Journal of Advanced Science and Research, ISSN 2455-4227, Vol. 3, 2018.
- With Dr. Ramesh Babu, Mr. R. Shankar, “Consumers’ Purchase Decision on Eco-Friendly Production Coimbatore: Factors Determining”, ZENITH International Journal of Business Economics & Management Research, ISSN 2249-8826, Vol. 8 (3), MARCH (2018), pp. 77–84.
- With Miss S. Subhashree, Mr. R. Shankar, “Challenges in Implementing IFRS in India: An Analytical Overview International Journal of Advanced Research and Development , ISSN: 2455-4030, Volume 3, Issue 1, January 2018; Page No. 796-798.
- With Mr. R. Shankar, “Effectiveness of Social Media Site’s Advertisement on Consumer’s Decision-Making Process,” International Journal of Business and Administration Research Review, Vol. 1, Issue 20, October-December 2017, pp. 6–9.
- With Mr. R. Shankar, “Impact of international financial reporting standards on monetary ratios,” International Journal of Applied Research, 2394–5869, Vol. 3 (10), September 2017, 45–49.
- With Mr.R.Shankar, “BREXIT’s Impact in India,” Dr.R.K. Shanmugam International of Science and Humanities, 9810-7291, June 2016.
- With Mr. Anand Shankar Raja, ”Factors to be Considered for the Success of a Ph.D. Thesis: An Empirical Analysis,” International Journal of Information and Research and Review, 2349–911, October 2015, pp. 1208–1212.
- With Mr. R. Shankar,Impact of Agricultural and Allied Products on GDP and Productivity in India: An Analysis,” 2278-4853, Vol. 4, Issue 7, July 2015, pp. 38–45.
- With Dr. M. Sumathy and S. Deepak Sundar, “Commodity Channel Index on Commodity Derivatives: An Analysis with Special Reference to Crude Oil,” Kaveripakkam Journal of Management Research, 2249–6459, January–March 2014, pp. 12–15.
- With Dr. M. Sumathy and Dr. Mohammad Talha, “Value Creation in Select Manufacturing Companies in the BSE 100 Index,” Scientific International (Lahore), 1013-5316, 2014, p. 831–854.
- With Dr. M. Sumathy, “An Empirical Study on Entrepreneurship—With Reference to Madurai City,” Asian Journal of Research in Social Science and Humanities, 2249–7315, March 2013, 74–78.
- With Dr. M. Sumathy, “Investor Knowledge and Preference towards Mutual Funds,” SELP Journal of Social Science, 0975-9999, January 2013, pp. 40–41.
- With Dr. M.Sumathy, “A Study on Perceptions of Customers and Marketing of Services Provided by the State Bank of India and ICICI, Research Explorer, 2250–1940, January 2013, pp. 7-9.
- With Dr. M. Sumathy, “Impact of Micro Finance through the SHG Bank Linkage Programme in Salem District,” Indian Journal of Applied Research, 2249-555X, May 2012, pp. 32–33.
- “A Study on Customer Relationship Management at Private Banks in Chennai City,” Business Finance and Management Sciences, Department of Corporate Secretaryship and Accounting Finance, SRMIST, Katankulathur, February 18 and 19, 2021.
- “Green Employee Engagement and Green Human Resource Management in Employees’s Productivity: A Study in Reference to the Information Technology Sector, Coimbatore” Service Sector in India: Making New Avenues in the Indian Economy, Jamal Mohamed College, Trichy, January 2021.
- “ A Study on the Level of Awareness of Consumers Towards Green Marketing in Coimbatore: Socio-Economic Impact of Entrepreneurship and Business, ISI EB-2020, 18–19 February 2020.
- “A Study on the Level of Awareness of Consumers Towards Green Marketing,” Innovations in Technology, Business and Management, Nagarjuna Degree College, Bengaluru, Karnataka, February 7, 2020.
- “Green HR Practices: An Empirical Study,” Innovations in Technology, Business and Management, Nagarjuna Degree College, Bengaluru, Karnataka, February 7, 2020.
- “A Study on Consumer Buying Behaviour Towards Green Products in Chennai,” Innovations in Technology, Business and Management, Nagarjuna Degree College, Bengaluru, Karnataka, February 7, 2020.
- “Role of Technology in Skill Development,” Rejuvenation of Emerging Economies Through Rural Skill Development, Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli, 13–14, December 2019.
- “Green Marketing and the Perceived Satisfaction of Consumers in Coimbatore City,” Innovation and Emerging Trends in Global Business: Opportunities and Challenges, School of Business Studies, Hindustan College of Arts and Science, Chennai, August 30, 2019.
- “Principal Headship Traits in Commerce and Management Education,” Service Marketing: Process and Potential, Department of Commerce, National College, Trichy, January 24, 2019.
- “Principal Headship Traits in Commerce and Management Education,” Service Marketing: Process and Potential, Department of Commerce, National College, Trichy, January 24, 2019.
- “New Economic Reforms and the Indian Capital Market: An Analytical Study” Paradigm Shift in Polity, Society, Culture, Science, Economy, Language Teaching, Sports and Management in Contemporary India, Department of Science and Tech, Government First Grade College, Bangalore. Oct 2018
- “Addressing Climate Change Impact on Agriculture and Infrastructure,” Addressing Climate Change Impact on Agriculture and Infrastructure, NKR Government Arts College for Women, Namakkal, September 2018.
- “Influecing Dynamics of Safety in Mutual Funds and Investments: An Empirical Overview,” Innovation in Management Practices, Sankara College of Science and Commerce, Coimbatore,September 2018.
- “Rural Development Initiative Information and Communication Technology,” Optimum Crop Planning for Resource Use Efficiency, Department of Economics, Sri Sarada College for Women, Salem, August 14, 2018.
- “Collision of International Financial Reporting Standards on Monetary Ratios,” Business Research, Department of Commerce, Faculty of Science and Humanities, SRM University, September 2017.
- “Informal Works and Social Security: Analytical with Reference to Tirupur City, Tamil Nadu,” Strategic Shift in Business Excellence for Sustainable Development in Indo-Global Business and Technology, Sri. Ganesh School of Management, Salem, February 10, 2017.
- “Invisible Trade Regime in India: Its Significance on Ecnonomy,” India: An Incredible Business and Investment Destination, St. Joseph’s College of Commerce, Bengaluru, 2016.
- “Balanced Score Card: An Analysis,” Emerging Trends in Personal Financial Management, Sree Saraswathi Thyagaraja College, Coimbatore. Feb, 2016.
- “Forex Reserves Holdings and its Collision with Inflation CP and WPI in India,” Emerging Trends and Challenges in the Global Business Environment, Department of Commerce, Dr. R.V. Arts and Sci College, Coimbatore, September 23rd, 2015.
- “Foreign Exchange Reserves in India: An Analytical Review,” Research Innovation for Quality Improvement in Higher Education, Research and Development Centre, Bharathiar University, Coimbatore, October 10th and 11, 2014.
- “Entrepreneurship in Coimbatore City,” Shifting Paradigms of Business, VHNSN College, Virudhunagar, July 23–24, 2012.
- “Balanced Score Card: An Analysis,” HRM in the Era of Global Mobility, Kongunadu Arts and Science College, Coimbatore, July 18, 2012.
- “A Study on Entrepreneurship (with special reference to Tirupur City)”, Innovation and Entrepreneurship in a Network World, Sakthi Institute of Management, Pollachi, May 10–11, 2012.
- “Quality of Work Life in Organisations,” Personal Dynamism in Organisational Development, Bishop Heber College, Trichy, March 12, 2012.
- “An Analysis of E-Commerce in Business,” Emerging Trends in E-Commerce, Department of Commerce, University of Madras, March 16–17, 2011. (UGC)
- “Innovations in Customer Service in the Indian Banking Sector,” Innovation and Inclusion in Banking: Issues, Strategies and Options, Kannur University, Kannur, February 4,
- “Consumer Protection Movement in Rural Areas in Tirupur District,” Globalisation and Consumer Protection, Kalasalingam University, Krishnankoil, January 28–29, 2011.
- “Commodity Derivatives in India,” Financial Derivatives, Department of Commerce, Pondicherry University, Pondicherry, December 17–19, 2010. (UGC)
- “Green Marketing Strategies and Issues,” Global Marketing Strategies and Practices, Nehru Institute of Management Studies, Coimbatore, October 8–9, 2010.
- The Impact of Grievances Handling Procedure with reference to employment.
- Mediums That Exhibit the Impact Of Technology On Human Resource Planning.
- UGC-NET/SET/SLET-COMMERCE REFERENCE GUIDE (Bonfring Publications)
- OPERATIONAL EFFICIENCY OF SELECTED PUBLIC SECTOR BANKS IN INDIA ( Bonfring Publications
- Emerging Issues and Challenges in Commerce and Management
- “BLOOMS Taxonomy and Evaluation Methods,” organised by Exam Cell in collaboration with IQAC of CSH, SRMIST, Vadapalani Campus, January 28, 2022.
- “Outcome-Based Education” was organised by the Department of Management, Karpagam Academy of Higher Education, Coimbatore, from July 26, 2021, to August 1, 2021.
- “National Education Policy, 2020 and Higher Education in India,” Dr. N.S.A.M., First Grade College, Bengaluru, May 24–29, 2021.
- “Introduction to International Journal Publication,” organised by M.M.E.S. Women’s Arts and Science College, Melvisharam, January 31, 2020
- “Writing Research Articles in Social Sciences,” organised by the Department of Management Studies, SRMIST, Vadapalani Campus, January 25, 2020.
- Creating a Willing Startup Business Plan, Organised by Saveetha College of Engineering, March 2023
- Report Writing, SRMIST, Vadapalani Campus, March 2023
- Statistical Test and SPSS, October 2022
- Blended Learning at FDP, organised by Dr. M.G.R. Educational and Research Institute, April 2022
- Interpersonal skills organised by the Dr. MGR Educational and Research Institute, November 2023
- Digital marketing, SNS College of Arts and Science, Coimbatore, 2020
- NPTEL: SERVICES MARKETING: A PRACTICAL APPROACH
- NPTEL: BRAND MANAGEMENT
- Assistant Professor, School of Commerce, Hindustan College of Arts and Science, Padur, Chennai. (2014–2017)
- Recipient of the UGC Maulana Azand National Senior Fellowship at Bharathiar University, 2010
- Silver Medalist at UG Level, 2006
- International Economics Development and Research Centre (30080608)
- Editorial Board Member
- The International Journal of Community Service Engagement
- Elixir International Journal
- Shanlax International Journal of Commerce
- International Research Journal of Science and Humanities
- International Journal of Creative Research Thoughts
- Interdisciplinary Journal of Applied and Basic Subjects