Dr. R. Aarthi Alamelu
Assistant Professor
Department of Commerce (A & F)
Contact Information
Email : aarthir1@srmist.edu.in
- Ph.D. Management, Bharathiar University, 2020
- M.B.A. Management, Anna University, 2022
- B.Com. Commerce, Bharathiar University, 2007
- Marketing
- Human Resource Management
- “A Study on Customers Expectations on Cybercrime and its Protection Measures in Chennai,” accepted for publication
- Journal of Oriental Institute (UGC Care Approved, Group I), “A study on effectiveness on training and development in tube investments of India Limited (unit of Vol. 71, Issue. 01, No. 16 January – March 2022, Pg. 75–80, ISSN: 0030-5324
- Journal of Oriental Institute (UGC Care Approved, Group I), “A Study on Customer Satisfaction with Reference to Chennai, Vol. 71, Issue. 01, No. 16 January – March 2022, Pg. 81–86, ISSN: 0030-5324
- Design Engineering (SCOPUS), “A Study on Factors Influencing the Customers Perception towards Online Shopping (With Special Reference to Chennai City)”, Issue 9, Year 2021, Pages: 559–568, ISSN: 0011-9342
- Turkish Online Journal of Qualitative Inquiry (SCOPUS), ” Impact Factor of Social Media that Brings Positive and Negative Changes in the Volume 12, Issue 10, October 2021: 4509–4519, E-ISSN: 1309 6591
- International Journal of Research and Analytical Reviews, “A study on the impact of service quality on customer satisfaction with reference to self-financing colleges,” Volume 6, Issue 2, June 2019, (E-ISSN 2348-1269, P-ISSN 2349-5138), UGC Journal No. 43602.
- International Journal of Research and Analytical Reviews, “A Study on Customer Satisfaction-Customer Loyalty Relationship: An Empirical Analysis of Durable Goods,” Volume 5, Issue 04, December 2018, (E-ISSN 2348-1269, P-ISSN 2349-5138) UGC Journal No. 43602
- M-Infiniti, Journal of Management, “A study on consumers’s preference towards product features: with reference to white durable Vol. 12, Special Issue 2, March – April 2018, ISSN: 0973-7197, Listed in the Ulrich International Directory
- Roots International Journal of Multidisciplinary Research, “A measure on perceived service quality of WDG retailers,” Vol. 4, Special Issue 5, February 2018, ISSN: 2349-8684, UGC Approval No. 48991
- Shanlax International Journal of Commerce, “Influence of word-of-mouth communication on consumer buying behaviour towards WDG”, Vol. 6, Special Issue 1, January 2018, ISSN: 2320-4168, UGC Approval No. 44120
- TRANS Asian Research Journals (UGC Approved Journal), “Consumers Perception Towards White Durable Goods: A Review Model and Conceptual Framework”, Vol. 6, Issue 12, December 2017, ISSN (ONLINE) : 2279-0667
- Conference Presentation / Publication – 7
- International Trade as per University of Madras in process
- Conducted 18
- Attended >30
- Online Courses Completed: 1
- Academic Experience: 10+ Years
- OTHER PROFESSIONAL EXPERIENCE – 3 Years 6 Months
- Indian Academic Researchers Association
- Indian Commerce Association