Dr. J. Sadeesh
Assistant Professor
Department of Commerce
Contact Information
Email : sadeeshj@srmist.edu.in
- Ph.D. Commerce, Madras Christian College, University of Madras, 2016
- M.Phil. Marketing, Madras Christian College, University of Madras, 2008
- M.B.A. HRM
- M.Com. Marketing, University of Madras, 2008
- B.Com. Commerce, University of Madras, 2004
- Commerce
- Consumer Behaviour
- Marketing
- Negative Advertising and its Impact
- Consumer Behaviour
- Brand Celebrities
- Global Strategic Management Inc., Michigan, USA, THIRD ANNUAL INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS, held at Comfort Inn Marina Towers, Chennai, India, on March 24-26, 2011. presentation of the paper entitled Impact of Celebrity Endorsement in India. Publication ISSN CD Proceedings. ISSN NO.1947-833X.pg.no.396-405
- Synchronising Management Theories and Business Practices: Challenges Ahead was held on July 27–29, 2012. Annamalai University, Annmalai Nagar, Chidambaram, and Tamil Nadu, India. Paper Titled: GO-INDIA SMART CARD (with reference to southern railways), organised by PUTRA INTELEK-INTERNATIONAL COLLEGE-MALAYSIA.ISBN 978-93-82338-11-6.pg.no.28-31
- Emerging Trends in E-Commerce, sponsored by UGC, for the presentation of the paper entitled E-Tailing in India in the E-Commerce Market. ISBN Volume-1, Book. No.978-93-80890-26-5.pg.no.353-360. Organised by the University of Madras. March 16–17, 2011
- Changing Perspectives of Management: Revisiting the Past, Analysing the Present and Exploring the Future, organised by Surya Group of Institutions School of Management & Studies, Vikravandi, and Villupuram . A paper entitled An Overview of Sports Sponsorship as a Marketing Tool in Sports Events to Reach Potential Customers Held on August 26, 2011. ISBN Vol.1.No.81-88223-00-X, pgno.436-443
- Sustainable Innovations in the Global Business Scenario, organised by Madras Christian College (Autonomous), presented a paper entitled A Study on the Impact of Surrogate Advertising . Held on September 14 and 15, 2011. ISBN 978-93-81006-15-3.pg.no.56-60
- Competency Building strategies in business and technology for sustainable development organised by SRI GANESH SCHOOL OF BUSINESS MANAGEMENT, Salem paper titled An Empirical Study on Edgy and Offensive Advertisement in India (with Reference to Negative Re-Enforcement). ISSN.Vol.V. No.2319 –1406
- Dr.Kip.R.KrumWiede, “Analysis of Corporate Social Responsibility and Its Impact on Customer Satisfaction and Loyalty towards Selected Diary Products in Chennai”. Specialization area: Corporate Social Responsibility (CSR) KrumWiede, USA Publication: Wiley Publication, Us conference Proceedings, 2018.
- Dr.AyubKhan Dawood, “Emerging Trends in the Domain of Business Analytics Conference: International Conference -2018,Special Issue Volume-I, ISSN23484705, 2018.
- “ENVISIONING MANAGEMENT TRENDS” BIZAD, “A Study on Awareness of Negative Advertisement” : Department of Business Administration Faculty of Management, SRM IST College, Kattankulathur Campus, Chennai, TamilNadu.Volume-IV Special Edition-IV,ISSN2395-5929.2018
- IGI, Hand book of Management Theories
- Workshops seminars, FDPs and STTPs (conducted and attended): 3 FDP
- Assistant professor, SRM IST, Faculty of Humanities and Science, Vadapalani Campus, Chennai, Department of commerce, 2017 August to till date
- Assistant professor, TS Narayanaswamy college of Arts and science (University of Madras), Department of Management, 2015–2017, 2 years.
- Student Member in GSMI, Marketing, Michigan University, 2009
- GO-INDIA” SMART CARD with Reference to southern Railway at the Inter-National Conference held at ANNAMALAI UNIVERSITY on July 29, 2012
- Indian Commerce Association
Student Member
- Student member of the Global Strategic Management Institute (GSMI) in the United States in 2010.