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Dr. S. Siva

Assistant Professor

Department of Commerce

Contact Information

  • Ph.D. Commerce, University of Madras, 2022
  • M.Phil. Commerce, University of Madras, 2016
  • M.Com. Islamiah College, 2015
  • B.Com. MazharulUloom College, 2013

  • Financial Accounting
  • Cost and Management Accounting
  • Business Organisation
  • Business Communication
  • International Business
  • Human Resource Management
  • Organisational Behaviour

  • Business Models and Digital Marketing

  • “Employee Retention Strategy in BPO Companies” in “Journal of Management (JOM) – (UGC Approved Journal), Volume 5, Issue 4, July – August 2018, pp. 50–54; ISSN Print: 2347-3940 and ISSN Online: 2347-3959; Journal Impact Factor (2016): 2.4352.
  • “A Study on the Issues Faced by the Consumers of Online Transport Network Companies” In International Journal of Research and Analytical Reviews (IJRAR) (UGC Approved Journal), Volume 5, Issue 4, October 2018, pp. 462–464, ISSN Print: 2349-5138 and ISSN Online: 2348-1269, Journal Impact Factor: 5.75.
  • “The Impact of Emerging Technologies on Higher Education” in Research Review International Journal of Multidisciplinary (UGC Approved Journal), Special Issue, October 2018, pp. 21–28; ISSN: 2455-3085; Journal Impact Factor: 4.184

  • I participated in the one-day state-level seminar on “e-resources for education and research,” organised by the Department of Library and Information Sciences, held at Islamiah College (Autonomous), Vaniyambadi, on March 9, 2014.
  • I participated in the National Conference on “Finclusion: Current Status, Challenges and Opportunities,” organised by the PG & Research Department of Commerce, Marudhar Kesari Jain College for Women, Vaniyambadi, on September 29, 2014.
  • I participated in the UGC-sponsored international seminar on “Emerging Trends in Business Excellence and International Business: India’s Perspective, organised by the Department of Commerce, University of Madras, Chennai, on September 16, 2016.
  • I participated in the two-day International Conference on “Contemporary Developments in Business,” organised by Commerce and Related Departments, held at DRBCCC Hindu College on February 10th and 11th, 2017.
  • I participated in the National Conference on “Gender and Health,” organised under the UGC-UPE Phase II Programme on the Centre for Rural Development and Strategic Studies, held at the Department of Sociology, University of Madras, on March 3, 2017.
  • I participated in the one-day seminar on “Goods & Services Tax [GST], Insolvency & Bankruptcy Code, and Demonetization” organised by the Department of Commerce [Accounting & Finance] and Singar Educational Trust, Trichy & Chennai, Sir Theagaraya College, Shift-II on March 11, 2017.
  • I participated in the 10-day “Research Methodology Course for Ph.D. Students in Social Sciences” organised by the Indian Council of Social Science Research, Southern Regional Centre (Ministry of Human Resource Development, Government of India), Osmania University Campus, Hyderabad, from March 19th to 28th, 2017.
  • I participated in the First Southern Social Science Congress on “Social Science: New Paradigms towards a Sustainable and Prospective Future,” held at the Institute of Public Enterprise, Hyderabad, from March 23 to 25, 2017.
  • I participated in the two-day international workshop on “Statistical Analysis Using SPSS and AMOS,” organised by the Department of Commerce, University of Madras, Chennai, on January 4 and 5, 2018.
  • I participated in the National Seminar on “Goods and Services Tax in India: A Paradigm Shift,” organised by the Department of Commerce, University of Madras, Chennai, on February 13, 2018.
  • I participated in the National Seminar on “Managing Uphill Battles in the Globalised Era,” organised by the Department of Commerce, University of Madras, Chennai, on March 3, 2018.
  • I participated in the one-day seminar on “Finance Bill 2018 and The Companies (Amendment) Act 2017” organised by the Department of Commerce (General) at Sir Theagaraya College, Shift-II, Chennai, Singar Educational Trust, Trichy and Global Multidisciplinary Research and Academic Foundation (GMRAF), Chennai, on March 17, 2018.
  • I participated in the UGC-sponsored short-term course on “Workshop for Research Scholars on Information Technology held at the UGC Human Resource Development Centre (HRDC) and Regional Centres for Capacity Building (RCCB), University of Madras, Chennai, from March 26th to 28th, 2018.
  • I participated in the two-day international conference on “Emerging Trends in Social, Business and Management Science Research (ICSBMR 2018),” organised by VIT Business School and the Department of Technology Management, SMEC,  Vellore Institute of Technology, Vellore, held on June 15th and 16th, 2018.
  • I participated in the National Conference on “Government Policy and Global Business Trend,” organised by the Department of Commerce at St.Ann’s College of Arts and Science, Tindivanam, held on September 1, 2018.
  • I participated in the International Conference on “Innovation in Management Practices (ICIMP 2018),” organised by the Department of Commerce, Sankara College of Science and Commerce, Coimbatore, held on September 26, 2018.
  • I participated in the National Conference on “Digital Economy: Business Opportunities and Challenges,” organised by the Department of Commerce, University of Madras, Chepauk, Chennai, on January 10, 2019.
  • I participated in a two-day national workshop on “research writing and publication in business studies” organised by the School of Commerce and Business Management and the Department of Commerce, Central University of Tamilnadu, Neelakudy, Thiruvarur, held on February 8th and 9th, 2019.
  • I participated in the Faculty Development Programme on “How to Write and Publicate a Research Article in a Scopus-Indexed Journal” organised by Dhanraj Baid Jain College, Thoraipakkam, Chennai, held on March 2, 2019.
  • I participated in the National Commission for Women-sponsored National Workshop on “Cyber Crime Prevention Against Women: Causes and Remedies,” organised by A.V.V.M. Sri Pushpam College, Thanjavur, held on March 6 and 7, 2019.
  • I participated in the workshop on “Data analysis in social science research using R” organised by the Department of Adult and Continuing Education, University of Madras, Chepauk, Chennai, held on March 15, 2019.
  • I participated in the Seven-Day National Workshop on “Multivariate Analysis Using SPSS and AMOS,” organised by the Department of Management Studies at Kongu Engineering College, Perundurai, Erode, held from April 9th to 15th, 2019.

  • Assistant Professor, Department of commerce, College of Science and Humanities, SRMIST, Vadapalani Campus (From Dec 2019 to till now)

  • Indian Society for Training & Development

WORKING PAPERS

  • “Impact of Smartphone Advertising on Consumer Behaviour”