Dr. N. Sarulatha is an Assistant Professor – Senior Grade in the Faculty of Management at SRM Institute of Science and Technology, with over 18 years of professional experience, including 14.2 years in academia and 3.9 years in industry. A UGC NET-qualified scholar, she holds a B.Sc., an MBA, and a Ph.D. in Management, with a specialization in Marketing and Systems. Dr. Sarulatha has authored 23 research papers and holds 1 patent. Her academic contributions have been recognized through several prestigious honors, including the Best Paper Award (2021), Pillars of India Award, Performance Excellence Award, and the Best Faculty Award, showcasing her dedication to excellence in teaching, research, and innovation.