Dr. S. Margaret holds the position of Assistant Professor – SG  in the Faculty of Management, bringing with her a total of 15 years of professional experience, including 8 years in academia and 7 years in the industry. She holds a B.Sc. in Physics, an MBA, and a full-time Ph.D., with her academic interests rooted in Marketing and Analytics. Dr. Margaret has contributed to the field through 8 research publications in ABDC Journals and the authorship of 1 book. She has also been actively involved in consultancy and research initiatives, including a funded project, and holds 1 published patent. Her approach to teaching is grounded in real-world applications, aiming to equip students with both theoretical knowledge and practical skills.