Dr. Vijayakanthan S serves as an Assistant Professor – Sr.G in the Faculty of Management, bringing 25 years of diverse experience spanning both academia and industry. He holds a  MBA, M.Com, M.Phil. and a Ph.D. in Business Administration, with a dual specialization in Marketing and Finance. He has contributed to the academic community through the publication of seven research papers and holds two patents. A dedicated member of ISTE and IARA, Dr. Vijayakanthan embraces a student-focused teaching philosophy, striving to connect theoretical foundations with practical applications to effectively prepare students for the demands of the business world.