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Dr. M. Kalaivani

Associate Professor

Department Of MBA

Contact Information

Email : kalaivam2@srmist.edu.in

  • Ph.D. (Marketing)., Bharathiar University, 2019
  • M.Phil. (Management)., Tamil Nadu Open University, 2008.
  • M.B.A. (Marketing)., Bharathidasan University, 2000
  • B.A. (Economics)., Bharathidasan University, 1998

  • Consumer Behaviour
  • Social media and digital marketing
  • Marketing Analytics
  • Research methodology
  • Managerial economics

  • Consumer Behaviour

  • Dr. V. Suganya and Dr. M. Kalaivani Published paper in ABDC: Reading habits, attitudes, and preferences of college students and their perceived benefits to one’s knowledge and skills. Academy of Marketing Studies Journal, 27(6), pp. 1–9, 1528–2678–27-6–256. (2023)
  • Dr. M. Kalaivani and Dr. V. Suganya Published paper in Scopus “Perspectives, Impact, and Challenges of Pilgrimage Tourism in Chidambaram, in the book titled “Prospects and Challenges of Global Pilgrimage Tourism and Hospitality”, IGI Global Publishers, Copyright: © 2023 Pages: 9, DOI: 10.4018/978-1-6684-4817-5.ch012
  • Dr. M. Kalaivani and Dr. V. Suganya Published paper in Scopus, “Influence on Consumer’s Purchases by YouTube Influencers: An Analysis,”  Journal of Harbin Engineering University, ISSN: 1006-7043, Vol. 44, No. 7, July 2023
  • Ms. V. Sasivardhini and Dr. M. Kalaivani Published paper in ABDC European Economic Letters, ISSN 2s23-5233, Volume 13, Issue 3 (2023) http://eelet.org.uk ”Advent of Masstige Brands as a Novel Luxe-brand Positioning”
  • Dr. M. Kalaivani and Dr. V. Suganya Published paper in Scopus: “Adoption of Virtual Shopping: The Change in Consumer Buying Behaviour towards the Purchase of Mobile hones” Journal of Pharmaceutical Negative Results, Volume 13, Special Issue 1, 2022, https://www.pnrjournal.com/index.php/home/article/view/736
  • Ms. V. Sasivardhini and Dr. M. Kalaivani Published paper in Scopus, “There is not only one luxury—a go beyond perspective with masstige marketing” Journal of Tianjin University Science and Technology, ISSN (online): 0493-2137, Vol. 55, Issue: 05:2022, DOI: 10.17605/OSF.IO/4KJHX
  • Dr. M. Kalaivani and Dr. N. SanthiPaper published in the Scopus-indexed journal “Role of innovative advertisement and creative marketing among children in Chennai City” in Solid State of Technology volume 63 issue 2 in December 2020.
  • Dr. M. Kalaivani Paper Published on “Consumer Satisfaction Study towards Boost with Special Reference to Chennai City” ISSN: 2237-0722, Vol. 11, No. 2 (2021), on April 30, 2021, in Web of Science Revista Geintec.
  • Dr. M. Kalaivani and Dr. V. Suganya Published paper in Scopus, “Influence on Consumer’s Purchases by YouTube Influencers: An Analysis,”  Journal of Harbin Engineering University, ISSN: 1006-7043, Vol. 44, No. 7, July 2023
  • M. Kalaivani, “Plus size clothing: how India is moving towards body positive  published in the South India Journal of Social Sciences, ISSN: 0972-8945, Vol. XXI, No. 4, July – December 2023
  • Dr. M. Kalaivani, “Kambar: The Way of Effective Communication in Management: The Epics of Indian Culture,” Published in the edited book chapter Management Lesions from various Epics ISBN: 978-03-92537-29-5
  • Dr. M. Kalaivani, “Revisiting Arthasastram: A Contemporary Pertinence of Management,” Published in edited book chapter Management lesions from various epics. ISBN: 978-03-92537-29-5
  • Published paper in UGC Care Group II: “An analysis of the functions of influencers on students’ Dr. M. Kalaivani and Dr. V. Mohanasundari, Preconception and attitude towards buying goods on  Instagram,” Dickensian Journal, ISSN: 0012-2440, Page No. 29-35 DOI:10. 12001.DK.J2022.V22.I6.603 VOLUME 22, ISSUE 7, July 2022
  • Dr. V. Mohanasundari and Dr. M. Kalaivani Published Paper in UGC Care Group II: “Changes in Consumer Behaviour on Account of Influencers and the Evolution of Novel Promotional Techniques on Instagram” Dickensian Journal, ISSN 0012-2440, Page No. 2217-2231 DOI:10.12001.DK.J2022.V22.I6.570 VOLUME 22, ISSUE 6, June 2022
  • Dr. M. Kalaivani Published paper in edited book chapter “A qualitative study of social entrepreneurs: A growing trend in India” with ISBN number 978-93-91373-54-2, on July 20, 2021
  • Dr. M. Kalaivani I published a paper in the edited book chapter Role of Social Media in Providing Information About the COVID-19 Pandemic with ISBN No. 978-81-937785-7-9, Volume IV, Issue 25, March 2021, in Embracing Change and Transformation in Management Technological Science.
  • Dr. M. Kalaivani and Dr. V. Suganya Published Paper on an “Empirical Study on the Effect of Work from Home on Productivity and Work-Life Balance” in UGC Care Group I Journal Dongo Rangsang Research Journal ISSN: 2347-7180, Vol. 11, Issue 6, June 4, 2021
  • Dr. V. Suganya and Dr. M. Kalaivani Published Paper on A Quantitative Analysis of Full-Service Airlines and Low-Cost Carriers on Services in UGC Care Group I Journal, Dogo Rangsang Research Journal, ISSN: 2347-7180, Vol. 11, Issue 6, June 3, 2021

  • I presented a paper at the International Conference on Emerging Approaches in Management (ICEABM2021) on November 26, 2021, Agile Consumer Behaviour: Navigating the Changes of Online Consumer Buying Behaviour towards Mobile Phones, organised by the SRM Institute of Science and Technology, Vadapalani, Chennai.
  • I presented a paper at the International Conference on Reinventing Business Practices, Startups and Sustainability (ICRBSS-2021) on July 15, 2021, organised by the SRM Institute of Science and Technology, Vadapalani, Chennai.
  • I presented a paper at the International Conference on Reinventing Business Practices, Startups and Sustainability (ICRBSS-2021) on July 15, 2021, on Portfolio Evaluation and Investment Decisions With Special Reference to Banking in Mutual Funds, organised by the SRM Institute of Science and Technology, Vadapalani, Chennai.
  • I presented a paper in the International Conference on Emerging Approaches in Management (ICEABM 2020) on “Role of Innovative Advertising and Creative Marketing among Children in Chennai City” on October 15, 2020, organised by the SRM Institute of Science and Technology, Vadapalani, Chennai.

  • Patent published in Application No.202241037243 A titled “Exploring incubation support and services model of startup ecosystem in Tamil Nadu,” The Patent Office Journal, issue No. 27/2022 Dated 08-07-2022
  • Patent published in application No.202241068148A titled “An evaluation of ML techniques for human resource management and sustainable development,” The Patent Office Journal, issue no. 48/2022, dated 02-1-22
  • Patent published in Application No.202341021851 A titled “Instigating machine learning methodology to review monetary advisory records in the financial sector” in the patent office journal Issue No. 16/2023 dated April 21, 2023

  • Published book co-authored “Social media marketing basics” Rest Publishers Ltd., first edition, ISBN 978-968047-0-1
  • Authored book “Materials Management” for the School of Management Studies, Tamilnadu Open University, April 2023 (first edition) ISBN No: 978-93-5706-972-4
  • Published book co-authored “Executive Communication,”  Blue Rose Publishers, First Edition, ISBN: 978-93-5741-415-9
  • Written course material for the Mahatma Gandhi National Council of Rural Education on Fundamentals of Operations Management (Blocks 3, 4, and 5) for an MBA in Waste Management.
  • I worked for Pearson Publication for the Fast Track Project in the book editing process for managerial economics (BBA degree) and research methodology (M.Com. and M.Sc. (Psychology) degrees).

  • I attended a 15-day short-term course on research methodology organised by Utkal University, Vani Vihar, Bhubaneshwar, from May 22 to June 6, 2023.
  • I attended for five days. Faculty development programme organised by Jeppiaar Engineering College on “instilling research and journal publication of upskilling” from May 15th to May 19th, 2023.
  • I attended the Five-Day Faculty Development Programme PRAYAAS (A to Z of Research) organised by the College of Management, SRM Institute of Science and Technology, Vadapalani, from  2022.
  • I attended a one-week online workshop on the ” Seven-Day Virtual National Level Faculty Development Programme on “Research Methodology” organised by the Department of Commerce, PPG College of Arts and Science, Coimbatore, held from December 12th to December 19th, 2022.
  • I attended the five-day FDP on Innovative Approaches to Management Teaching for Excellence organised by Shree Saraswathi Thyagaraja College in association with Indian Management School, Pollachi, from July 22 to July 22.
  • I participated in the NAAC-sponsored two-day national-level online workshop on quality assessments and accreditation in HEIs on June 27 and 28, 2022, organised by the Sathyabama Institute of Science and Technology, Chennai.
  • Participated in the ‘Five Day International Virtual Faculty Development Programme’ from June 20th to 24th, 2022, jointly organised by the Faculty of Education and Academic Staff College, Dr.M.G.R. Educational and Research Institute, Tamil Nadu.
  • A two-week multidisciplinary international faculty development programme on “research methodology” was held from June 6, 2022, to June 21, 2022. Organised by the SRM Institute of Science and Technology, Ramapuram, Chennai
  • I attended a seven-day virtual FDP on “Best Practices for Next-Gen Teachers” from May 30 to June 7, 2022. SRM Institute of Science and Technology, Ramapuram, Chennai
  • Five-day online Faculty Development Programme (FDP) on “Emerging Trends and Challenges in Higher Education and Research” organised by IQAC of Prince Shri Venkateshwara Arts and Science College, Gowrivakkam, Chennai, from April 18–24, 2022.
  • 5 Days Online Faculty Development Programme titled ‘Innovation and Entrepreneurship’ held from April 4, 2022, to April 8, 2022, organised by the University of Madras Entrepreneurship Career Hub and the Ministry of Human Resource Development (MHRD)
  • I participated and successfully completed the AICTE Training and Learning (ATAL) Academy Online Elementary FDP on “Entrepreneurial Finance” from February 21, 2022, to February 25, 2022, at the Indian Institute of Management Nagpur.
  • I attended a state-level two-week online faculty development programme on “Information and Communication Technology Usage in Teaching” held om 8-11-20-2021  8-22-2022021 organised by Government First Grade College, Siddakatte, Bantwal Tq. Dakshina Kannada Dist. Karnataka-574237.
  • Participated in and successfully completed the AICTE Training and Learning (ATAL) Academy Online Elementary FDP on “Innovation Management: Idea to Prototype” from August 2, 2021, to August 6, 2021, at IILM University.
  • Two-Week Virtual National Faculty Development Programme, Industry Institute Interaction: A Holistic Approach Insight Out (SUNSET EDITION), from June 1, 2021, to June 14, 2021, organised by SRM Institute of Science and Technology, Ramapuram, Chennai
  • I attended a workshop on teaching pedagogies in the virtual classroom from May 25, 2021, to May 31, 2021, organised by Vivekandha College of Arts and Science for Women, Tiruncengodu, Namakkal District, Tamil Nadu.
  • I attended the AICTE-sponsored online one-week short-term training programme (STTP) on Rural Development: Opportunities, Challenges and Role of HEIs organised by Shri Ramdeobaba College of Engineering and Management, Nagpur, from May 312021, t to June 52021.
  • I attended the 8-day Faculty Development ProgrammeLife Skills Through Meditation from May 24, 2021, to to May 3, 20 organised by Anand Vihar College for Women, Bhopal , l, M.P. (Indi
  • One-Week Online Workshop on “Ethics and Spirituality in Management with Special Reference to Vedas” from May 10 to May 14, 2022, organised by Gurukula Kangri (deemed to be a university), Haridwar
  • I attended the Seven-Day FDP on Policy Initiative and Quality Enhancement in Higher Education from May 5, 2021 to May 7, 2021, at the Academic Research Group, Kolar.
  • I attended a five-day FDP on “Entrepreneurship and Regional Development” from 22-2-2021 to 26-2-2021. NIT (Arunachal Pradesh) association with the Institute Innovation Council and startup cell sponsored by TEQIP III
  • I attended the Seven-Day Faculty Development Programme on Resource Mobilisation—Local to Global—from February 8–21, 2021, to February 14–21, 2021, organised by GHG Khalsa College of Education, Gurusar Sadhar, Ludhiana.
  • I participated in and successfully completed the AICTE Training and Learning (ATAL) Academy Online Elementary FDP on “Corporate Restructuring of Public Sector Banks in India—Present Scenario” from 26-7-2021 to 30-7-2021 at Alagappa University.
  • AICTE sponsored a one-week online national faculty training programme on frugal innovations and social entrepreneurship from July 12 to ly 21, o organised by Deenbandhu Chotu Ram University of Science and Technology, Sonepet, India.
  • I attended the FDP on Research Orientation and Data Analysis from August 9, 2021, to August 13, 2021, organised by Mount Zion Institute of Management, Kerala.
  • I attended a workshop on research and higher education and institutions from August 11, 2021, to August 19, 2021, organised by Shree Narayana Guru College, Coimbatore.
  • I attended the AICTE ATAL Faculty Development Programme on “Corporate Restructuring of Public Sector Banks in India—Present Scenario from 26-7-2021 to 30-7-2021, organised by Alagappa University, Karaikudi.
  • I attended the Faculty Development Programme on International Professional Development Programme on Research Analysis for Social Science from July 13–17, 2021. organised by SRMIST, Ramapuram
  • I attended the AICTE ATAL Faculty Development Programme on Online Elementary FDP on “Innovation Management: Idea to Prototype” from February 8, 2021, to June 8, 2021, organised by IILM, Gurugram.

  • I was invited as a chief guest to Sree Sastha Arts and Science College, Chembarambakkam, Chennai, for the inauguration of the Business Administration Forum on February 10, 2023.
  • I was invited as a guest for International Women’s Day on March 8, 2022, at Velammal Vidhyashram School, Surapet, Chennai.
  • I was invited to be a resource person on March 1, 2021, at Apollo Tyres and gave a lecture on budget planning for their employees.

  • I completed an 8-week course in NPTEL on January–March 2023 in “Consumer Behaviour.”
  • I completed a 12-week course in NPTEL on January–October 2023 in “Training for Trainers.”
  • I completed a 12-week course in NPTEL in January-April 2022 in “Principles of Management.”
  • I completed an 8-week course in NPTEL in August–October 2022 in “Marketing Management.”
  • I completed a 12-week course in NPTEL from July to October 2022 in “Strategic Management for Competitive Advantage.”

  • I worked as an associate professor from January 1, 2024, to date in the Faculty of Management Studies at the SRMIST, Vadapalani Campus.
  • I worked as an assistant professor (senior grade) from October 5, 2020, to date in the Faculty of Management Studies at the SRMIST, Vadapalani Campus.
  • I worked as the head of the department in the Department of Management Studies at Jaya College of Arts and Science from June 23, 2016 to October 4, 2020.
  • I worked as an assistant professor in the department of management studies at Sree Sastha Institute of Engineering and Technology, Chennai, from July 20th, 2015, to April 30th, 2016.
  • I worked as an assistant professor in the department of management studies at RMD Engineering College, Chennai, from June 19th, 2007 to June 30th, 2015.
  • I worked as an assistant professor in the department of management studies at Jaya College of Arts and Science, Chennai, from August 2005 to June 2007.
  • I worked as an assistant professor in the department of business administration at Nazereth College of Arts and Science, Chennai, from June 2004 to June 2005.
  • I worked as an assistant professor in the department of management studies at Dhanalakshmi Srinivasan College of Arts and Science for Women, Perambalur, from June 2002 to April 2003.
  • I worked as an assistant professor in the department of management studies at Christhuraj College of Arts and Science, Trichirappalli, from January 2001 to April 2002.

  • NIL

  • National Academic Excellence Award 2022 in the Science Day Function hosted by ASET Journal of Management on April 13, 2022
  • Best Faculty-Grabs Award received from Tamilnadu Association of Intellectuals and Faculty (TAIF) association with GABS educational charitable trust on June 13, 2021
  • The Best Women Educator and Researcher Award from the National Foundation for Entrepreneurship Development on March 8, 2016

  • IARA Fellow membership 2021

  • NIL