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Dr. S. Vijayakanthan

Assistant Professor

Department Of MBA

Contact Information

Email : vijayaks1@srmist.edu.in

  • Ph.D. (Business Administration)., Manonmaniam Sundaranar University, 2019
  • M.Phil. (Management)., Madurai Kamaraj University, 2006.
  • M.B.A. (Marketing)., Madras University, 2003
  • M.Com. (Accounting & Finance)., Annamalai University, 2010.

  • Financial Reporting
  • Statement and Analysis
  • Marketing Management
  • Corporate Finance
  • Entrepreneurship and Hospital Economics
  • Financial and Management Accounting

  • Marketing

  • Dr. S. Vijayakanthan, Dr. G. Arasuraja (2021), Retailing and its impact during COVID-19 in Coimbatore City, Journal of Contemporary Issues in Business and Government, Vol. 27, No. 2, DOI: 10.47750, P-ISSN: 2204-1990; E-ISSN: 1323-6903.
  • Dr. S. Vijayakanthan and Dr. G. Arasuraja (2020), “Emotional Branding and Buying Behaviour,” P. Pal Arch’s Journal of Archaeology of Egypt/Egyptology, 17(7).
  • Dr. S. Vijayakanthan, Dr. G. Arasuraja (2020), “A Study of Consumer Behaviour on Digital arketing,” S Solid State Technology, Volume 63, Issue 6,
  • Dr. S. Vijayakanthan, Dr. P. Ravi, and Dr. M. Bhoopal (2019), “An Overview of the Indian Paint Industry,” International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P-ISSN 2349-5138, Vol. 6, Issue 2, pp. 650–652.
  • Dr. S. Vijayakanthan, Dr. P. Ravi, and Dr. M. Bhoopal (2018), “Product Involvement of Household Consumers’ and its Impact on Product Involvement Outcomes of Interior Decorative Brands at Tiruvallur District”, International Journal for Research in Engineering Application & Management (IJREAM), ISSN: 2454-9150, Vol-04, Issue-08, 489–494.
  • Dr. S. Vijayakanthan, Dr. C. Selvaraj, and Dr. G. Arasuraja (2018), “Private Label: Challenges and Opportunities,” Elk Asia Pacific Journal of Marketing & Retail Management, ISSN 2349-2317, Volume 9, Issue 2.
  • Dr. S. Vijayakanthan and Dr. T.K. Murugesan (2018), “Implementation of Lean Manufacturing Systems (LMS): An Empirical Study of Manufacturing Firms in Bangalore, Asian Journal of Research in Social Sciences and Humanities”, ISSN 2249-7315, Vol. 8.
  • Dr. S. Vijayakanthan, Dr. C. Selvaraj, and Dr. G. Arasuraja (2018), Competency Assessment: A Training Tool, IJRAR: International Journal of Research and Analytical Reviews, Print ISSN 2349-5138, Volume 5 I, Issue 2.
  • Dr. S. Vijayakanthan, Dr. C. Selvaraj, and Dr. G. Arasuraja (2018), “Structural Equation Modelling Between Brand Equity Elements and Retail Store ttributes,” I International Journal of Research, Print ISSN: 2348-795X, Volume 05, Issue 12.
  • Dr. S. Vijayakanthan (2017), “The Mediating Role of Product Involvement on the Relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City,” Asian Journal of Research in Business Economics and Management, Vol. 7, No. 8.
  • Dr. S. Vijayakanthan and Dr. C. Selvaraj (2016), “Green Marketing Products: Buyer Behaviour,” International Journal of Research in Management, ISSN 2249-5908, Issue 6, Vol. 6.
  • Dr. S. Vijayakanthan (2014), “Consumer attitudes towards various paint products in India,” Shanlax International Journal of Management, ISSN 2321-4643, No. 2, Vol. 2.
  • Dr. S. Vijayakanthan (2013), “Growth of the Paint Industry in India,”  Shanlax International Journal of Arts, Science and Humanities, ISSN 2321-788X, No. 1, Vol. 1.
  • Dr. S. Vijayakanthan (2013),” Involvement of Indian consumers in interior decorative products,” Shanlax International Journal of Management, ISSN 2321-4643, No. 1, Vol. 1.
  • Dr. S. Vijayakanthan and S. Ilayaraja (2011), “Engineering Economics and Financial Accounting,” Elshadai Publishers, Chennai.

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  • I attended a two-week online FDP on “Industry Institute Interaction: A Holistic  Approach Insight Out” (Sunset Edition), SRM Institute of Science and Technology, Ramapuram Campus, Chennai, from June 1 to 14, 2021.
  • I attended a seven-day online FDP on Policy Initiative and Quality Enhancement in Higher Education,” Academic Research Group, Kolar, from May 5th to 11th, 2021.
  • I attended a five-day online workshop on “Entrepreneurship and Regional Development” organised by the National Institute of Technology, Arunachal Pradesh, from February 22 to February 26, 2021.
  • Seven-Day Faculty Development Programme on Resource Mobilisation—Local to Global—organised by GHG Khalsa College of Education Gurusar Sadhar, Ludhiana, February 8–14, 2021.
  • Faculty Development Programme on “Empowering Teachers with Multi-Dimensional Teaching Skills,” organised by the Department of Commerce and IQAC, Periyar Maniammai Institute of Science and Technology (deemed to be a university), Vallam-Thanjavur, from January 27 to February 3, 2021.
  • I attended the “Three Week International Interdisciplinary Research Methodology Workshop for Research Scholars and Faculty Members” organised by the Shah-i-Hamadan Institute of Islamic Studies, University of Kashmir, Srinagar, from December 21st, 2020, to January 12th, 2021.
  • I attended a seven-day national-level faculty development programme on “Application of Tools and Techniques in Research Methodology and Accelerate to Publish Articles in Scopus and Web of Science,” organised by Hindusthan College of Arts and Science, Coimbatore. From 17th to 24th December 2020.
  • I attended a five-day virtual FDP on “Structural Equation Modelling through SPSS” organised by CMS Business School from December 14 to 18, 2020.
  • I attended a five-day online FDP on ‘Designing and Process of Writing Research Papers in High-Quality Scopus Indexed International Journals’ organised by the School of Education at Sharda University. Date: 7th to 11th December 2020.
  • I attended a one-week international-level faculty development programme on “teacher’s leadership quality in higher education” at Sri Sairam Engineering College, Chennai, from June 24 to June 30, 2020.
  • I attended a faculty development programme on “Moodle Learning Management System” at the SRM Institute of Technology, Ramapuram Campus, Chennai, from May 20th to May 29th, 2020.
  • I attended a two-week online international-level faculty development programme on “360o Classroom Management: Teaching Methodology” at Sri Sairam Engineering College, Chennai, from May 16th to May 22nd, 2020.
  • I attended a one-week online refresher course [FDP] on “E-Learning Resource and Teaching Methodology in Education and Research Development” at Sri Sairam Engineering College, Chennai, from April 27 to May 9, 2020.
  • I attended a national-level webinar on “Awakening Business Trends” at Saveetha Engineering College, Chennai, from April 27 to May 1, 2020.
  • A paper presented at the International Conference on “Innovation Integration in Commerce Management and Information Technology” at Jayagovind Harigopal Agarwal Agarsen College, Madhavaram, Chennai on August 10, 2019.
  • I attended a one-week national-level faculty development programme on “HR analytics” at Don Bosco Institute of Technology, Bangalore, in 2019.
  • I attended an SWAYAM ARPIT Online Refresher Course on “Curriculum Design and E-Content Development” offered by the Central University of Kerala on March 30, 2019.
  • A paper presented at the two-day National Conference on “The New Modern Digital Marketing Funnel” at Sri Balamurugan Arts and Science College, Salem, on February 21–22, 2019.
  • I attended a short-term course on self-awareness and higher goals in education at IIT, Madras, from June 4th to June 8th, 2018.
  • I attended an AICTE-approved Faculty Development Programme [FDP 201X] on Pedagogy for Online and Blended Teaching and Learning Process, conducted by IIT, Bombay, from September 14th to 12th, 2017.
  • I attended an AICTE-approved Faculty Development Programme [FDP 101X] on the Foundation Programme in ICT for Education, conducted by IIT, Bombay, from August 3rd to September 7th, 2017.
  • I attended a faculty development programme on “Business Simulations: Making Management Education Simplified at Velammal Engineering College, Chennai, on August 4th and 5th, 2016.
  • I attended a workshop on “Research Paper Writing: APA Style” at Anna University, Chennai, on November 12, 2015.
  • I attended a workshop on “Patents: In, Out and Future” at Madurai Kamaraj University, Madurai, on January 13, 2015.
  • I attended a workshop on “Model Building and Validation for Research in Management and Social Sciences” at Anna University, Chennai, on May 30th and 31st, 2014.
  • A paper presented at the “National Conference on Creativity and Innovation: A Way to Sustainable Entrepreneurship” at Manonmaniam Sundaranar University, Tirunelveli, on March 25–26, 2013.
  • A paper presented at the “National Conference on Growth and Challenges of Retail Industry in India at Adhiparasakthi College of Arts and Science, Kalavai, Vellore District, on March 6, 2013.
  • I attended a workshop on “Statistical Analysis and Interpretation Using AMOS” at Jerusalem College of Engineering, Chennai, on December 19, 2012.
  • I attended a seminar on “Research in Management: Getting Started, Overcoming Hurdles and Keeping Progress” at B.S. Abdur Rahman University, Chennai, on January 25, 2012.
  • A paper presented at the “ National Conference on Restructuring of Management Curriculum in the Wake of the Entry of Foreign Universities” at Ayya Nadar Janaki Ammal College, Sivakasi, Virudhunagar District on December 15 and 16, 2011.
  • I attended a workshop on “Writing and Publishing Articles in National and International Journals” at Loyola College, Chennai, on December 3, 2011.

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  • Assistant Professor, SRM Institute of Science and Technology, Vadapalani Campus, Chennai, from September 2020 to date.
  • Assistant Professor, Velammal Engineering College, Surapet, Chennai, from June 2016 to August 2020.
  • Assistant Professor, M.K. Engineering College, Kavaraipettai, Chennai, from June 2014 to June 2016.
  • Assistant Professor, M.D. Engineering College, Kavaraipettai, Chennai, from September 2009 to June 2014.
  • Lecturer, Jaya Engineering College, Thiruninravur, Chennai, from July 2006 to September 2009.
  • Lecturer, Dharmamurthi Rao Bahadur Calavala Cunnan Chetty’s Hindu College, Pattabiram, Chennai, from June 2005 to June 2006.
  • Lecturer at Kanchipuram Community College, Mamandur, Chengalpattu, from July 2003 to May 2005.

  • Articled Clerk, Chartered Accountant Office, Tambaram, Chennai, from September 1997 to September 2000

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  • Life Member, The Indian Society for Technical Education (ISTE), 2009.
  • Member, The Indian Science Congress Association (ISCA), 2020.
  • Fellow Member, Indian Academic Researchers Association (IARA), 2021.

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