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Dr. V. Kiruthiga

Assistant Professor

Department Of MBA

Contact Information

  • Ph.D. (Human Resource Management)., Anna University, 2017
  • M.B.A. (Human Resource Management and Marketing)., Madras University, 2012.
  • B.E. (Electronics and Communication Engineering)., Anna University, 2010.

  • Human resource management
  • Employee relations
  • Organisational Behaviour
  • Digital Marketing

  • Digital marketing, Artificial Intelligence in Human resource

  • Dr. V. Kiruthiga (2023), Consumer Demeanour in Online Shopping, Journal of Harbin Engineering University, 44(6)
  • Dr. V. Kiruthiga (2022), “Smart Technology for Smart Learning,”  International Journal of Engineering, Management, and Humanities, Volume 3(1), 74–77.
  • Dr. V. Kiruthiga (2021),’ Paramount of Artificial Intelligence Among Human Resources in Its Industry’, Psychology and Education, 58(2)
  • Dr. V. Kiruthiga (2020), Social Media: A Protagonist in Marketing, Journal of Engineering Sciences, 11(7)
  • Dr. V. Kiruthiga (2019), Clout of Colours on Consumer Food Choices, International Journal of Innovative Technology and Exploring Engineering (IJITEE), 9(1)

  • Radical change in the organisational behaviour of human resources using CHATGPT, ‘Digital transformation for business sustainability and growth’, 18 August 2023, Lovely Professional University
  • Growth Strategies Amidst the Challenges of Asian Paints, ‘Emerging Trends in Commerce and Management’, November 9, 2022, Sona College of Arts and Science
  • Defy in E-Learning and Ruse to Trounce, 28th August 2021, ICIDR Internation Conference on Social Science, Jaipur

  • Certificate of Registration for a UK Design. Design number: 6329055 Grant date: January 31, 2024. Computer device to help with human resource management

  • Managerial Economics, Rest Publisher, ISBN No. 978-81-966857-7-5
  • Social Media Marketing Basics, Rest Publisher, ISBN No. 978-81-968047-0-1

  • Sustainable Development Goals: Challenges and Opportunities, NITTTR, Chandigarh (21-23 August, 2023)
  • Advanced Research Methodology and Publishing, Assumption College (Autonomous) Changanacherry, held from November 1 to November 30, 2022.
  • Enabling Entrepreneurship and Start-Up Mindset, AICTE Shri Gobind Singhji Institute of Engineering and Technology (16-20 August 2021)
  • Leadership Excellence, Department of Corporate Secretaryship, and Department of Information Management (17–23 June 2020)

  • NIL

  • Training for Trainers (NPTEL)
  • Consumer Behavior(NPTEL)
  • Research Methodology (Utkal University)

  • Assistant Professor in the Faculty of Management, SRMIST Vadapalani, since July 2017

  • NIL

  • NIL

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