Dr. V. Kiruthiga
Assistant Professor
Department Of MBA
Contact Information
Email : kiruthiv@srmist.edu.in
- Ph.D. (Human Resource Management)., Anna University, 2017
- M.B.A. (Human Resource Management and Marketing)., Madras University, 2012.
- B.E. (Electronics and Communication Engineering)., Anna University, 2010.
- Human resource management
- Employee relations
- Organisational Behaviour
- Digital Marketing
- Digital marketing, Artificial Intelligence in Human resource
- Dr. V. Kiruthiga (2023), Consumer Demeanour in Online Shopping, Journal of Harbin Engineering University, 44(6)
- Dr. V. Kiruthiga (2022), “Smart Technology for Smart Learning,” International Journal of Engineering, Management, and Humanities, Volume 3(1), 74–77.
- Dr. V. Kiruthiga (2021),’ Paramount of Artificial Intelligence Among Human Resources in Its Industry’, Psychology and Education, 58(2)
- Dr. V. Kiruthiga (2020), Social Media: A Protagonist in Marketing, Journal of Engineering Sciences, 11(7)
- Dr. V. Kiruthiga (2019), Clout of Colours on Consumer Food Choices, International Journal of Innovative Technology and Exploring Engineering (IJITEE), 9(1)
- Radical change in the organisational behaviour of human resources using CHATGPT, ‘Digital transformation for business sustainability and growth’, 18 August 2023, Lovely Professional University
- Growth Strategies Amidst the Challenges of Asian Paints, ‘Emerging Trends in Commerce and Management’, November 9, 2022, Sona College of Arts and Science
- Defy in E-Learning and Ruse to Trounce, 28th August 2021, ICIDR Internation Conference on Social Science, Jaipur
- Certificate of Registration for a UK Design. Design number: 6329055 Grant date: January 31, 2024. Computer device to help with human resource management
- Managerial Economics, Rest Publisher, ISBN No. 978-81-966857-7-5
- Social Media Marketing Basics, Rest Publisher, ISBN No. 978-81-968047-0-1
- Sustainable Development Goals: Challenges and Opportunities, NITTTR, Chandigarh (21-23 August, 2023)
- Advanced Research Methodology and Publishing, Assumption College (Autonomous) Changanacherry, held from November 1 to November 30, 2022.
- Enabling Entrepreneurship and Start-Up Mindset, AICTE Shri Gobind Singhji Institute of Engineering and Technology (16-20 August 2021)
- Leadership Excellence, Department of Corporate Secretaryship, and Department of Information Management (17–23 June 2020)
- Training for Trainers (NPTEL)
- Consumer Behavior(NPTEL)
- Research Methodology (Utkal University)
- Assistant Professor in the Faculty of Management, SRMIST Vadapalani, since July 2017
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