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Dr. V. Suganya

Assistant Professor

Department Of MBA

Contact Information

Email : suganyav@srmist.edu.in

  • Ph.D. (Human Resources)., AMET University, 2020
  • M.B.A. (HR & Marketing)., Anna University, 2012.
  • B.Sc. (Computer Science), Madras University, 2010
  • NET Qualified

  • Research Methods in Business
  • Organisational Behaviour
  • Strategic Human Resources Management
  • Performance Management System
  • Principles of Technology and Innovation Management
  • Managerial skills and communication
  • Indian Ethos and Corporate Strategy
  • Legal and Business Environment
  • Introduction to Innovation
  • Intellectual property rights
  • Management and Entrepreneurship
  • B2B Marketing
  • Principles of management
  • Consumer Behaviour
  • Total Quality Management
  • Human Resource Management
  • Compensation and Benefits Management
  • Customer relationship management
  • Business Communication
  • Marketing Management
  • Advertising and sales promotion
  • Brand Management
  • Strategic Management
  • Business Research Methods
  • Retail brand management

  • The research interests include the effectiveness of human resources and effective marketing strategies.

  • Dr. V. Suganya, is safety and health harassment an issue for cabin crew? Analysis, GEINTEC,Volume 11, Issue 2, 2021, ISSN 2237-0722.
  • Dr. V. Suganya and M. Kalaivani (2023). Reading habits, attitudes, and preferences of college students and their perceived benefits to one’s knowledge and skills. Academy of Marketing Studies Journal, 27(6), pp. 1–9, 1528–2678–27-6–256.
  • Dr. V. Suganya and M. Kalaivani, Implications of the Technological Revolution on Human Life in the Digital Future: A Metaverse Perspective, in the book titled Omnichannel Approach to Co-
    Creating Customer Experiences Through Metaverse Platforms, IGI Global Publishers, Copyright:© DOI: 10.4018/979-8-3693-1866-9 ISBN13: 9798369318669|
  • Dr. V. Suganya and V. Sasirekha, Economic Implications of Virtual Goods and Digital Assets in the Scope of the Metaverse: An Analysis, in the book titled Omnichannel Approach to Co-Creating
    Customer Experiences Through Metaverse Platforms, IGI Global Publishers,Copyright: © DOI: 10.4018/979-8-3693-1866-9 ISBN: 9798369318669
  • K. Shanthi, Dr. V. Suganya Food Items Moving From Restaurants to Online Platforms in the Developing Gig Economy: Is It Bliss?, in the book titled Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms, IGI Global Publishers,Copyright:© DOI: 10.4018/979-8-3693-1866-9 ISBN: 9798369318669
  • Dr. M. Kalaivani and Dr. V. Suganya, Perspectives, Impact, and Challenges of Pilgrimage Tourism in Chidambaram, in the book titled “Prospects and Challenges of Global Pilgrimage Tourism and  IGI Global Publishers , Copyright: © September 2023 Pages: 9, DOI: 10.4018/978-1-6684-4817-5.ch012
  • Dr. M. Kalaivani and Dr. V. Suganya (2023) Influence on Consumers’s Purchases by YouTube Influencers: An Analysis, Journal of Harbin Engineering University, Vol. 44, No. 7, July 2023, ISSN: 1006-7043, pp. 2046-2053
  • K. Shanthi, and Dr. V. Suganya (2023). Work-Life Balance of Nurses in Selected Hospitals of Chennai:Post-Pandemic Status Quo, Acta Biomed 2023; Vol. 94, No. 1: ISSN: 0392-4203 | eISSN: 2531-6745, pp. 1174–1182.
  • Dr. M. Kalaivani and Dr. V. Suganya (2022). Online shopping: changes in consumer buying behaviour towards mobile phones, Journal of Pharmaceutical Negative Results, 13(1), p. 648–654.
  • Dr. V. Suganya, Empirical Investigation on Customer Perception towards Aviation Accidents and Their Effects, Turkish Journal of Computer and Mathematics Education, Volume 12, Issue 13, 2021, pp. 3180–3185
  • Dr. V. Suganya and Dr. V. Sasirekha, Women Police: Challenges Faced in Balancing Work and Life and Their Influence on Marital Status and Job Stress, JARDCS, Volume 9, Issue 6, 2017, pp. 104–110, ISSN 1943-023X.
  • Dr. V. Suganya and Dr. V. Sasirekha, An Empirical Analysis on Policing Impacts: Is Cop’s Facing Difficulty in Balancing Their Work and Life, JARDCS, Volume 9, Issue 8, 2017, pp. 108–116, ISSN 1943-023X
  • Dr. V. Suganya (2023), “Traditional Banking versus Digital Banking: An Analysis of Customers Perceptions Towards  Banking Services,” in South India Journal of Social Sciences, ISSN: 09722-8945 Vol. XXI, July–December 2023, UGC CARE Approved Group I Bi-Annual Journal.
  • K. Shanthi, and Dr. V. Suganya (2023), “Impact of Gender Discrimination, Glass Ceiling, and Stereotyping on the Psychological Wellbeing of Women Employees: In the Context of Changing Perceptions of Job Fitness,” in the South India Journal of Social Sciences, ISSN: 0972-8945, Vol. XXI, July–December 2023, UGC CARE Approved Group I Bi-Annual Journal.
  • R. Akash, V. Suganya, “Delve into Emotional Stability: Unravelling the Antecedents of University Students' Mental Well-Being” in South Indian Journal of Social Sciences, ISSN 0972-8945, Volume 52, Issue 02, No. 028, 2023; UGC Care Approved, Group I, Peer Reviewed and Referred Journal, July 2023
  • R. Akash, Dr. V. Suganya “Post-Traumatic Stress Disorder (Ptsd): Discernments of Students in Post-Pandemic Scenario” in Shodha Prabha; ISSN 0974-8946, Volume 47, Issue 04, No.05: 2022, UGC Care Approved, Group I, Peer Reviewed and Referred Journal.
  • Dr. V. Suganya, Emprical study on the effect of working from home on productivity and work-life balance, Dongo Rangsang Research Journal, Volume 11, Issue 6, June 2021, pp. 16–24, ISSN: 2347–7180
  • Dr. V. Suganya, A quantitative analysis of full-service airlines and low-cost carriers on services, Dongo Rangsang Research Journal, Volume 11, Issue 6, June 2021, pp. 115–121, ISSN: 2347–7180
  • Dr. V. Suganya and Dr. V. Sasirekha, HR Approach: An Evaluation of Recruitment and Selection Techniques Adopted for Staff Members, QUEST Bi-annual refereed Journal of Management & Research, Volume VII, Issue II, August 2017, ISSN 0976-3317.
  • Dr. V. Suganya, Dr. V. Sasirekha, A study on quality of work life with reference to the Madras pharmaceuticals, IJAER, Volume 9, Number 17 (2014), pp. 3605–3614, ISSN 0973-4562,©Research India publication http://www.ripublication.com
  • Dr. V. Suganya, Dr. V. Sasirekha, A study on the work-life balance of women employees with reference to BPO sectors in Chennai, IJAER, Volume 9, Number 17 (2014), pp. 3615–3622, ISSN 0973-4562,©Research India publication http://www.ripublication.com
  • Dr. V. Suganya and Dr. V. Sasirekha, An empirical study on job satisfaction and occupational stress among higher secondary school teachers, MIM IJMR, Volume 2, Issue 1, February 2016, ISSN 2394-6997.
  • Dr. V. Suganya, Farhana Rahaman. A Study on Employee Retention of Spice Jet Airlines, JES,
    Journal of Engineering Sciences, Volume 11, Issue 6, June 2020, ISSN 0377-9254.
  • Dr. V. Suganya, P. Pavan, and V. Rohith, An Empirical Study on Customer Expectation and Service Quality in Various Airlines, IJCRT, International Journal of Creative Research Thoughts, Volume 8, Issue 6, June 2020, ISSN 2320-2882.
  • Dr. V. Suganya, Caroline Jenisha, A Study on the Impact of Social Media on Customers Choices of Various Airlines JES, Journal of Engineering Sciences, Volume 11, Issue 6, June 2020, ISSN 0377-
    9254.
  • R. Akash, V. Suganya (2022). “Perspectives and strategic lessons from the Mahabharata and Bhagavad Gita, edited book chapter, Management Lessons From Various Epics, BONFRING, pp. 36–40, ISBN 978-93-92537-29-5.
  • Dr. V. Sasirekha, V. Suganya, and Dr. M. Shanmugathai (2022). “Management Lessons From the Epic
    Ramayana” edited book chapter, BONFRING, pp. 36–40, ISBN 978-93-92537-29-5
  • Dr. V. Suganya, A Study on Relationships Among Work-Life Balance Job Satisfaction and Employee Performance among Women Flight Attendants and Ground Handling Staffs at Chennai Airport, edited book chapter, EDU MINT, June 2021, pp. 208–215, ISBN 978-93-5473-143-3
  • Dr. V. Suganya, Empower social entrepreneurs to create ingenious value propositions and a stable ecosystem, ISN'T Tech Publishing Services, March 2021, Volume IV, Issue 25, pp. 67–70, ISBN 978-81-937785-7-9.
  • Dr. V. Suganya and Dr. V. Sasirekha, A study on the work-life balance of women employees working as flight attendants and ground handling staff in the aviation sector, Edited book journal on “women: struggle, survival and success,”  March 2020, Bonfring, ISBN 978-93-89515-12-1.

  • The case was presented and published in the National Case Conference held on September 28, 2022 and was also awarded the best-case study presenter award.
  • V. Suganya, 2022,” Performance Management System at Xerox Company,” Volume 1, February 2023, ISBN: 978-9-69-289283-4 Presented a paper titled “Technophobia: A Study on Digital Resilience and its Effects on Satisfaction with Digital Living” at the GRCF Singapore International Conference (SIPME-2023), held on July 14 and 15, 2023, organised by the National University of Singapore.
  • Presented a paper on agricultural waste management at the RRR Re-cycle, Re-
    engineering, Rethink held on April 6th, conducted by SRMIST Hostels and the Centre for Social Entrepreneurs, Com, SRM Institute of Science and Technology, Kattankulathur.
  • Presented a paper titled Impact of Gender Discrimination, Glass Ceiling and Stereotyping on the Psychological Well-Being of Women Employees: In the Context of Changing Perceptions of Job Fitness at the 3rd . International Conference on Emerging Approaches in Business Management
    Rediscovering Quality Business Practices (ICEABM-2023) was held on March 30th and 31st, 2023.
  • Presented a paper titled “The mediating effect of learning efficacy of university students to maintain academic performances post-covid-19 pandemic: an empirical study utilising PLS-SEM” at the International Conference on Business Analytics and Intelligence (ICBAI 2023), organised by M.O.P. Vaishnav College for Women on March 16, 2023.
  • Presented a paper titled “Post-Traumatic Stress Disorder (Ptsd): Discernments of Students in the Post-Pandemic Scenario” at the 2nd International Conference on AI for Sustainable Development: Challenges and Opportunities”, organised by the VET Institute of Arts and Science on November 25, 2022. And she won the “Best Paper Award” at the conference.
  • Presented a paper titled “Reopening of Universities Post-COVID-19: Impact on Academic Performance of Students” at the National Conference Sangamam 2022, the Scholars’ Summit by SRMIST, Vadapalani, on May 4, 2022.
  • Presented a paper titled “A study on work-life balance of female nurses with special reference to job stress and job satisfaction” at “Queen Mary’s College and published in an international journal of business intelligence and innovations, Volume 1, Issue 2, Special Edition, July 2015, ISSN 2348-4705. The presented paper has been awarded “Best Paper.”
  • Presented and published paper titled “A conceptual study on work-life balance among women police constables for sustainable development” at “Madras University, International Conference on Innovative Trends in Business Practices for Sustainable Development, MJP 261, ISBN 978-81-8094-321-8.
  • Presented and published a paper titled “An Empirical Investigation on Work-Life Balance among IT Employees at SIPCOT with Special Reference to Level of Management and Work-Related Factors that Affect Personal Life” at Madras Christian College, International Journal of Contemporary Commerce, Volume 5, Issue 1, September 2016, ISSN: 2319-958X. The presented paper has been awarded “Best Paper.”
  • Presented and published paper titled “An Empirical Study on Work-Life Balance of Women Employees Working Among Various Service Sectors in Chennai with Special Reference to Age and Marital Status” at “Prof. Dhanapalan College of Arts and Science,”  Intercontinental Journal of Human Resource Research Review, Volume 4, Issue 4, Special Edition-I, September 2016, ISSN: 2320-9704, Impact Factor: 1.615.
  • Presented and published paper titled “An Empirical Study on Work-Life Balance of Women of Women Police and Its Influence on Work Stress, Non-Acceptance and Working Conditions” at Loyola College, Journal of Management and Science, Volume 1, January 2017, (Printed)ISSN: 2249–1260; (online)ISSN: 2250–1819; Impact Factor: 0.654; Quality Factor: 1:30.

  • AN EVALUATION OF ML TECHNIQUES FOR HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE DEVELOPMENT, Application No. 202241068148 A, Publication Date: 02-12-2022
  • INSTIGATING MACHINE LEARNING METHODOLOGY TO REVIEW MONETARY ADVISORY RECORDS IN THE FINANCIAL SECTOR, Application No. 202341021852 A, Publication Date: April 21, 2023

  • Shri N. V. Suresh, Dr. Deepa Rajesh, and Dr. V. Suganya, Logistics and Air Cargo Management, INSC International Publishers, Edition First-2021, ISBN: 978-1-68576-123-3
  • N.V. Suresh, V. Suganya, & M. Kalaivani, Executive Communication, Blue Rose Publishers, First Edition, ISBN: 978-93-5741-415-9
  • V. Suganya Project Management, Tamilnadu Open University, April 2023, First Edition, ISBN No: 978-93-5706-966-3

  • Dr. V. SUGANYA attended the 2nd International Faculty Exchange Meet Oman (IFEM2023) organised by the Business Studies Department, held at the University of Technology and Applied Sciences-Shinas, Sultanate of Oman, on May 8 and 9, 2023.
  • Dr.V. Suganya attended a 10-day online international skill development programme on “social media digital marketing” conducted by the School of Commerce, Bharathiyar University, held from November 2020 to December 8, 2020.
  • Ten-day online international skill development programme on “social media digital marketing” at the School of Commerce, Bharathiyar University, November 27–8, 2020
  • Structural Equation Modelling through SPSS, CMS Business School, in collaboration with the Institute of Analytics (UK) and  Arab Open University Oman, 14-12-2020–18-12-2020
  • Empowering Teachers with Multi-Dimensional Teaching Skills, Department of Commerce & IQAC, Periyar Maniammai Institute of Science and Technology (Deemed to be University), Vallam-Thanjavur, 27-01-2021–03-02-2021
  • Seven Days Faculty Development Programme on Resource Mobilisation—Local to Global, Ghg Khalsa College of Education, Gurusar Sadhar, Ludhiana, 08-2-2021–14-02-2021
  • “Entrepreneurship and Regional Development,”  NIT (Arunachal Pradesh) association with the Institute Innovation Council and startup cell sponsored by TEQIP III, 22-2-2021
  • Research Writing, SRM Institute of Science and Technology, Varapalani, April 19–23, 2021
  • Seven Days of FDP on Policy Initiative and Quality Enhancement in Higher Education, Academic Research Group, Kolar, 05-5-2021–11-5-2021
  • 8-day Faculty Development Programme,Life Skills Through Meditation, Anand Vihar College for Women Bhopal, M.P. (India), May-31, 2021
  • Vivekandha College of Arts and Science for Women, Tiruncengodu, Namakkal District, Tamil Nadu, May 25–31, 2021
  • AICTE-sponsored Online One-Week Short-Term Training Programme (STTP) on Rural Development: Opportunities, Challenges and Role of HEIs, Shri Ramdeobaba College of Engineering and Management, Nagpur, May 31–6, 2021
  • Workshop on digital marketing strategies and e-advertising, B.A.M. Khalsa College, Garhshankar, Chandigharh, April 6, 2021
  • Innovative online teaching techniques for effective learning, Eklavya University, Damoh (M.P.), 16-6-2021
  • ICT Tools for Effective Teaching and Learning, Kamla Nehru Mahavidyalaya, Nagpur, 08-06-2021–10-06-2021
  • AICTE sponsored a one-week national-level faculty training programme on frugal innovation and social entrepreneurship at Deenbandhu Chotu Ram University of Science and Technology, Murthal, Haryana, India, from July 12–17, 2021.
  • “Information and Communication Technology Usage in Teaching,”  Government First Grade College, SIDDAKATTE, 11-8-2021–22-8-2021
  • INDUSTRY INSTITUTE INTERACTION: A HOLISTIC APPROACH INSIGHT OUT (SUNSET EDITION), SRMIST, Ramapuram, 1-6-2021–14-6-2021
  • ATAL FDP Innovation Management: Idea to Prototype, IILM University, New Delhi, 2-8-2021–6-8-2021
  • ATAL FDP Innovation Management, Institute of Management Studies, 21-1-2022–25-1-2022
  • FDP on “Marketing Management: 1,” NPTEL, October 26, 2022
  • FDP on “Strategic Management for Competitive Advantage,” NPTEL, 27-10-2022
  • Innovative Research Techniques for Data Analysis and Interpretation, SRMIST, 4-3-2023
  • National Intellectual Property Awareness Mission, NIPAM, Intellectual Property Office, India, 13-3-2023
  • 5 Days of FDP on “Instilling Research and Journal Publication for Upskilling,”  Department of Management Studies, Jeppiar Engineering College, May 15–19, 2023
  • 15-day short-term course on research methodology, Department of Philosophy, Utkal University, May 22–May 6, 2023
  • UHV-I FDP (online), All India Council for Technical Education (AICTE), 01-05-2023–05-05-2023
  • One-Week Faculty Development Programme on the topic “UPSKILL YOUR RESOURCES (under UGC Autonomy  Grant), Department of Business Administration (SF), AYYA NADAR JANAKI AMMAL COLLEGE,  07-07-2023–13-07-2023
  • One-Week Faculty Development Programme on “ Effective Teaching and Research Methodology,” St.Peter’s Institute of Higher Education and Research, Department of Commerce, in Association with the Centre for Faculty Development, 28.08.2023 – 04.09.2023

  • Acted as a resource person on “Two-Week  capacity Building Programme” Conducted by ASET college of Science and Technology

  • Introduction to Personal Branding at the University of Virginia, 2021, in Coursera.
  • Teamwork Skills: Communicating Effectively in Groups at the University of Colorado, 2021,2021 in Coursera.
  • Mindfulness and Well-Being: Living with Balance and Ease at RICE University on June 20, 2021, in Coursera.
  • I completed the NPTEL 12-week course on “Principles of Management.”
  • I completed the NPTEL 12-week course on “Strategic Management for Competitive Advantage.”
  • I completed the NPTEL 8-week course on “Marketing Management: 1” and was also certified as a course topper.
  • I completed the NPTEL 12-week course on “Training for Trainers.”

  • Assistant Professor, SRM Institute of Science and Technology,  2020–To Date
  • Assistant Professor, Remo International College of Aviation, 2018–2020
  • Assistant Professor, Prince Shri Venkateshwara Padmavathy Engineering College, 2012–2014

  • HR Admin, Sri Chakra Multispecialty Hospital, 2014 – 2018

  • Received the Best Paper Award at the Conference at “Queen Mary’s College” in the year 2015
  • I received the Best Paper Award at the Conference at “Madras Christian College” in the year 2016.
  • I received an award with the title “Young Women Educator and Scholar Award” from NFED (National Foundation for Entrepreneurship Development) on March 8, 2021.
  • Best Young Faculty Award (on  June 13, 2021): GRABS Award received from Tamilnadu Association of Intellectuals and Faculty (TAIF) association with GABS educational charitable trust on June 13, 2021
  • National Young Researcher Award, April 2022, in the National Science Day Awards function
    hosted by the ASET Journal of Management Science.

  • A Fellow Member of IARA (Indian Academic Researchers Association), Fellowship number F184/2021.
  • A Fellow Member of TAIF (Tamil Nādu Association of Intellectuals and Faculty)
  • The World Economic Association

  • NIL