Dr. Bharathithasan S is an Assistant Professor-OG with 11 years of academic and 2 years of industry experience, holding an MBA from Anna University and Ph.D. from VIT University, Vellore.His research interests include Microfinance, MSME, and Business Performance, with teaching expertise in Financial Management and Managerial Economics. He has published in Scopus-indexed Q2/Q3 journals and contributed a Scopus-indexed book chapter with Taylor & Francis on AI competency frameworks. He has presented research papers at academic conferences, attended several FDPs and workshops, and is proficient in SPSS, EViews, and SmartPLS.