Journal Publications: (International followed by National) :
- Green Marketing and Perceived Satisfaction of Consumers in Coimbatore City of Tamilnadu, India, Co authored by Dr.S.Naresh, International Journal of Advanced Science & Technology, Vol. 28, No. 19, (2019), pp. 610-618 ISSN 2005-4238. (Scopus)
- Work –Life Balance of Software Engineers in Selected IT Companies in Chennai District, Co authored by Dr.Sathyaseelan, Indian Journal of Economics and Business Vol. 20 No. 1 (January-June, 2021) ISSN 0972-5784 (Scopus)
- Work –Life Balance of Software Engineers in Selected IT Companies in Chennai District, Co authored by Dr.Sathyaseelan, Indian Journal of Economics and Business Vol. 20 No. 1 (January-June, 2021) ISSN 0972-5784 (Scopus)
- “A Study on the problems faced by the Micro and Small Enterprises in Madurai District” The Seybold Report, 1533-9211, Vol 18, 2023. (Scopus)
- Commercial banks: consequences of domestic mobility of personnel on its executive implication, Strad Research, Volume 8, Issue 8, 2021 (WOS)
- With Dr.M. Sumathy, "Impact of Micro Finance through SHG Bank Linkage Programme in Salem District", Indian Journal of Applied Research, 2249-555X, May 2012, Pg.32-33. (INTERNATIONAL)
- With Dr. M.Sumathy, "An Empirical Study on Entrepreneurship-With reference to Madurai City", Asian Journal of Research in Social Science and Humanities, 2249-7315, Mar 2013, 74-78. (INTERNATIONAL)
- With Dr. M. Sumathy, Dr. Mohammad Talha a "Value Creation in SelectManufacturing Companies in BSE 100 Index", Scientific International (Lahore), 1013-5316, 2014, Pg.831-854. (INTERNATIONAL)
- With Mr. Anand Shankar Raja ,"Factors to be taken Consideration for the Success of a Ph.D Thesis: An Empirical Analysis", International Journal of Information and Research and Review, 2349-9141, Oct 2015, Pg.1208-1212. (INTERNATIONAL)
- With Mr. R.Shankar,”Impact of Agricultural & Allied Products on GDP and Productivity in India – An Analysis” 2278-4853, Vol.4, Issue 7, July 2015, Pp 38-45. (INTERNATIONAL)
- With Mr.R.Shankar, “BREXIT’s Impact in India”, Dr.R.K. Shanmugam International of Science and Humanities, 9810-7291, June 2016. (INTERNATIONAL)
- With Mr. R. Shankar, "Impact of international financial reporting standards On monetary ratios" International Journal of Applied Research, 2394-5869, Vol 3 (10), September 2017, 45-49. (INTERNATIONAL)
- With Mr.R.Shankar, “Effectiveness of Social Media Site’s Advertisement on Consumer’s Decision Making Process” International Journal of Business and Administration Research Review, Vol-1, Issue-20, Oct-Dec 2017, pp 6-9. (INTERNATIONAL)
- With Miss. S. Subhashree, Mr. R. Shankar "Challenges in implementing IFRS in India: An analytical overview International Journal of Advanced Research and Development , ISSN: 2455-4030, Volume 3; Issue 1; January 2018; Page No. 796-798. (INTERNATIONAL)
- With Dr. Ramesh Babu, Mr. R. Shankar, "Consumers’ Purchase Decision On Eco-Friendly Production Coimbatore – Factors Determining", ZENITH International Journal of Business Economics & Management Research, ISSN 2249- 8826, Vol.8 (3), MARCH (2018), pp 77-84. (INTERNATIONAL)
- With Dr. G. Sangeetha and Mr. R. Shankar, "The challenges of food security system in today’s scenario: With special reference to Chennai city" International Journal of Advanced Research and Development,.ISSN: 2455-4030, March - April 2018, 162-166. (INTERNATIONAL)
- With Dr. R. RameshBabu, "Problems faced by the Women Entrepreneurs in Karur", Emperor International Journal of Finance and Management Research, ISSN - 2395-5929, Vol IV, March 2018. (INTERNATIONAL)
- With Dr. S. Naresh "Problems and Prospects of Traders in Regulated Market in Krishnakiri District", Emperor International Journal of Finance and Management Research ISSN 2395-5929, Vol IV, March 2018. (INTERNATIONAL)
- With Dr. G. Sangeetha, " New economic reforms and Indian capital market: An analytical study", International Journal of Advanced Science and Research, ISSN 2455-4227, Vol 3, 2018. (INTERNATIONAL)
- "Work –Life Balance Of Crane Operators In Bharat Heavy Life Balance Of Crane Operators In Bharat Heavy Life Balance Of Crane Operators In Bharat Heavy Electricals Limited, Trichy Electricals Limited, Trichy", North Asian International Research Journal Of Social Science & Humanities, Vol 4, ISSN 2454-9827, May 2018. (INTERNATIONAL)
- With Dr. P. Suresh, “Factors Defining Import and Export Supply Chain Management in Textiles in Tirupur City”, International Journal of Research and Analytical Reviews, Vol 5, Issue 3, ISSN – 2349-5138., September 2018. (INTERNATIONAL)
- With Ms.S.V.Geethapriya., “An Analysis of Agile Performance Management System at Manufacturing Companies in Chennai District”, ISSN 0378-4568, ANVESAK, Vol 50, No 2., July – December 2020. Pg 70-74. (UGC – CARE)
- Commercial Banks: Consquences of Domestic Mobility of Personnel On its Executive Implication, Strad Research, ISSN – 0039-2049, August 2021. (UGC –CARE)
- With Dr.R.Ramesh Babu, “Impact of Advertisement on Children: Parent’s View”, Kalyan Bharati, ISSN 0976-0822, Vol 36, No.7, 2021. (UGC-CARE)
- With Dr.R.Josphin, ”Green Employee Engagement and Human Resource Management in Employee’s Productivity – A Study in Reference To Information Technology Sector, Coimbatore”, ISSN 0975-7945, Kala – The Journal of Indian Art History Congress. Vol 26, No.2 (XXII): 2020-2021. Pg 9-14. (UGC – CARE)
- With Dr.M.Sumathy, "Investor Knowledge and Preference towards Mutual Fund" SELP Journal of Social Science, 0975-9999, Jan 2013, Pg.40-41. (NATIONAL)
- With Dr.M.Sumathy, "A Study on Perceptions of Customer and Marketing of Service Provided by State Bank of India and ICICI, Research Explorer, 2250-1940, Jan 2013, Pg.7-9. . (NATIONAL)
- With Dr. M.Sumathy, S. Deepak Sundar "Commodity Channel Index on Commodity Derivatives - An Analysis with special reference to Crude Oil", Kaveripakkam Journal of Management Research, 2249-6459, Jan-Mar 2014, Pg.12-15. . (NATIONAL)
- With Dr. Ramesh babu " Agro based Industry in India - With special reference to Sugar Industry", BODHI Journal of Research in Humanities, Arts and Science, ISSN - 2456 - 5571, Vol. April 2018. . (NATIONAL)
- With Mr. R. Shankar, " Customer's preference towards organized retail outlets in Coimbatore city, National Journal of Advanced Research, ISSN 2455-216X, Vol 4, May - Aug, 2018. . (NATIONAL)
Conference Presentation / Publication :
INTERNATIONAL SEMINARS /CONFERENCE PARTICIPATED & ATTENDED
- "Green Marketing Strategies and Issues", Global Marketing Strategies and Practices, Nehru Institute of Management Studies, Coimbatore, Oct, 8-9, 2010.
- "Commodity Derivatives in India", Financial Derivatives, Department of Commerce, Pondicherry University, Pondicherry, Dec, 17-19, 2010. (UGC)
- "Consumer Protection Movement in Rural Areas in Tirupur District", Globalization and consumer Protection, Kalasalingam University, Krishnankoil, Jan, 28-29, 2011.
- "Innovations in Customer Servicein Indian Banking Sector", Innovation and Inclusion in Banking: Issues, Strategies and Options, Kannur University, Kannur, Feb, 4, 2011.
- "An Analysis E Commerce in Business", Emerging Trends in E commerce, Department of Commerce, University of Madras, Mar, 16-17, 2011. (UGC)
- "Quality of Work Life in Organisation", Personal Dynamism in Organizational Development, Bishop Heber College, Trichy, Mar, 12, 2012.
- "A Study on Entrepreneurship (with special reference to Tirupur City)", Innovation and Entrepreneurship In a Network World, Sakthi Institute of Management, Pollachi, May, 10-11, 2012.
- "Balanced Score Card - an Analaysis", HRM in the Era of Global Mobility, Kongunadu Arts and Sci College, Coimbatore, July, 18, 2012.
- "Entrepreneurship in Coimbatore City", Shifting Paradigms of Business, VHNSN College, Virudhunagar, July, 23-24, 2012.
- "Foreign Exchange Reserves In India: An Analytical Review", Research Innovation for Quality Improvement in Higher Education, Research and Development Centre, Bharathiar University, Coimbatore, Oct 10th and 11, 2014.
- "Forex Reserves Holdings and its Collision with Inflation CP and WPI in India", Emerging Trends and challenges in Global Business Environment, Department of Commerce, Dr. R.V. Arts and Sci College, Coimbatore, Sep 23rd, 2015.
- "Invisibles Trade Regime in India - Its Significance on Ecnonomy", India – An Incredible Business and Investment Destination, St. Joseph's College of Commerce, Bengaluru.2016.
- "Balanced Score Card - An Analysis", Emerging Trends in Personal Financial Management, Sree Saraswathi Thyagaraja College, Coimbatore. Feb, 2016.
- “Informal works and Social security- Analytical with reference to Tirupur City of Tamilnadu” Strategic Shift in Business Excellence for Sustainable Development in Indo-Global Business and Technology, Sri. Ganesh School of Management, Salem, Feb 10, 2017.
- "Collision of International Financial Reporting Standards on Monetary Ratios", Business Research, Department of Commerce, Faculty of Science & Humanities, SRM University, September 2017.
- “Rural Development Initiative Information and Communication Technology”, Optimum crop Planning for Resource use Efficiency, Department of Economics, Sri Sarada College for Women, Salem, 14th Aug, 2018.
- “Influecing Dynamics of Safety in Mutual fund and Investments – An Empirical Overview” Innovation in Management Practices, Sankara College of Science and Commerce, Coimbatore,September 2018.
- “Addressing climate change Impact on Agriculture and Infrastructure”, Addressing climate change Impact on Agriculture and Infrastructure, NKR Government Arts college for Women, Namakkal, Sep 2018.
- “New Economic Reforms and Indian Capital Market: An analytical Study”, Paradigm Shift in Polity, Society, culture, Science, Economy, Language Teaching, Sports and Management in contemporary India, Department of Science and Tech, Government First Grade College, Bangalore. Oct 2018
- “Principal Headship Traits in Commerce and Management Education” Service Marketing – Process, and Potential, Department of Commerce, National College, Trichy, 24th January, 2019.
- “Green Marketing and the Perceived Satisfaction of Consumers in Coimbatore City” Innovation and Emerging Trends in Global Business – Opportunities and challenges, School of Business Studies, Hindustan college of Arts and Science, Chennai 30, August 2019.
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“Role of Technology in Skill Development”, Rejuvenation of Emerging Economies Through Rural Skill Development, Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli. 13 -14, December 2019.
- “A Study on Level of Awareness of consumer Towards Green Marketing”, Innovations in Technology, Business and Management, Nagarjuna Degree college, Bengaluru, Karnataka, 7th February, 2020.
- “Green HR Practices – An Empirical Study”, Innovations in Technology, Business and Management, Nagarjuna Degree college, Bengaluru, Karnataka, 7th February, 2020.
- “A Study on consumer Buying Behaviour Towards Green Products in Chennai city”, Innovations in Technology, Business and Management, Nagarjuna Degree college, Bengaluru, Karnataka, 7th February, 2020.
- “ A Study on Level of Awareness of consumers Towards Green Marketing in Coimbatore city”, Socio-Economic Impact of Entrepreneurship and Business ISI EB – 2020, 18 -19, February, 2020.
- “A study on Customer Relationship Management at Private Banks in Chennai City”, Business Finance and Management Sciences, Department of Corporate Secretaryship and Accounting Finance, SRM IST, Katankulathur, 18 and 19th Feb, 2021.
- “Green Employee Engagement and Green Human Resource Management in Employee’s Productivity – A Study in Reference to Information Technology Sector, Coimbatore” Service Sector in India: Making New Avenues in Indian Economy, Jamal Mohamed college, Trichy, January 2021.
NATIONAL LEVEL SEMINARS PARTICIPATED & ATTENDED
- "Entry of Corporate Sectors in Retailing and Its Impact on Farmers", Emerging Trends in Retail Market in India, Department of Management Studies, Government Arts College, Paramakudi, Mar 2008.
- "Impact of Advertising and Celebrity Advertising", Sales Promotional Strategies of MSMEs, VHNSN College, Virudhunagar, Dec, 22-23, 2010. (UGC SPONSORED)
- "Role of Media in Rural Marketing", Impact of Micro Finance in Enhancing competitiveness and Growth of Rural Markets in India, PSGR Krishnammal College, Coimbatore, Dec, 23, 2010.
- "Functions and Performance of SHG's through Bank Linkage Programme in Salem District", Women Empowerment Through Micro Finance, Periyar University, Salem, Jan, 28, 2011.
- "Improving Health Care for Rural Population" , Right to Health care: Issues and challenges, Gobi Arts and Science College, Gopi, Feb, 4-5, 2011. (UGC SPONSORED)
- "Banking and Financial Service Sector" A Sustainable Development Towards Innovative Process, Kaamadhenu Arts and Sci College, Sathy, Feb, 10, 2011.
- "Security and Privacy in Indian Digital Economy as an Emerging Economy" Bharathiar University, Coimbatore, Feb 14-15, 2011.
- "An Analysis: Is CSR Good for Business", corporate Social Responsibility and Sustainable Development, Gandhigram Rural Institute, Dindigul, Feb, 23-24, 2011. (UGC SPONSORED)
- "An Analysis of EVA in Selected in Companies", Managing for Inclusive Growth and Sustainable Development, University of Madras, Chennai, Mar, 4-5, 2011. (UGC SPONSORED)
- Performance of SHG's With the Help of Micro Finance in Tirupur District" Micor Finance, Inclusive Growth, challenges in Sustainability of Micro Finance Operations and Interventions, Bharathidasan University, Trichy, Mar, 18-19, 2011. (UGC SPONSORED)
- "A Study on Awareness Level of Rural People Towards Consumer Protection Movement", Globalisation and consumers – Issues and challenges, Bharathiar University, Coimbatore, July, 22-23, 2011.
- "Socio Economic Inequality and Its Effect on Women Empowerment in India", Importance of Human Rights and Women Empowerment, Gobi Arts and Science College, Gopi, Sep, 16-17, 2011. (UGC SPONSORED)
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"Eco Tourism an overview", Environment and Sustainable Development – Indian Perspective, Bharathiar University, Coimbatore, Feb, 23-24, 2012. (UGC SPONSORED)
- "Role of Commercial Banks in the Economic Development of India", Indian Financial System, Department of Commerce, Dr.S.N.S. Rajalakshmi College, Coimbatore, Jan 9th, 2016.
- "Consciousness of Micro Finance Among Rural Poor of Tirupur District", Micro Finance and Entrepreneurship, PG and R & D Department of Commerce, V.O. Chidambaram College, Thoothukudi.2016
- "Women Entrepreneur in Thiurnelveli District - An Empirical Study", Economic Empowerment of Women Through Entrepreneurship Problems and Prospects, PG and R & D Department of Commerce with IT, Dr. N.G.P. Arts and Science college, Coimbatore.2016. (ICSSR SPONSORED)
- "Demonetization in India and its Consequences", Demonetization to Digitization – Time for a Digital Indian Economy, PSGR Krishnammal College for Women, Feb 2017.
- "Renovation of Skill Development in India", Imperatives and Issues of Skill Development In Higher Education, Department of Commerce and Management, Government First Grade College, Bengaluru.October,2017.
- BRICS: Foreign Trade And The Macro- Economic Variables Colliding With It", Recent Innovations in commerce, Management, Skill Development and E commerce, Department of Commerce, Pithapur Rajah's Government College, Kakinada, Andhrapradesh, December 2017. (UGC SPONSORED)
- " Effectiveness Of Social Media Sites Advertisement On Consumer's Decision Making Process - In Coimbatore", E Marketing Trends – A Platform for Digital Thinkers, Department of Commerce, Kongu Arts and Science College, Coimbatore, Dec. 2017.
- “Internal Mobility in Information Technology Sector – Determinants and Detriments”, Applications of Management Research in Social Science, Engineering and Technology, M.A.M. B-School and M.A.M College of Engineering and Technology, Trichy. Jan 2018.
- “Impact of Demonetization on Indian Financial sector” Impact of Demonetization on Indian Financial Sector, Sasurie College of Arts and Science, Tirupur, Aug 2018.
- “Prime Regent Qualities in Education with reference to the Students of Business Studies”, Quality Initiatives for Teaching, Learning and Evaluation Processes in Higher Educational Institution, St.Joseph’s College of Commerce, Bengaluru, 24th August, 2018. (UGC SPONSORED)
- “A Study on Customer Satisfaction towards Packaged Drinking Water”, Water Resource Management in India – Issues and Prospects, Department of Economics, Thiru.Vi.Ka. Government Arts College, Thiruvarur, 24th January, 2019. (ICSSR SPONSORED)
- “Intensification of Indian Banking Sector:A case with Financial Inclusion”, Insolvency and Bankruptcy code 2016 – New Bankruptcy Law for the Revival of Indian Economcy, Department of Commerce, VHNSN Collge, Virudhunagar, 4th Jan 2019. (ICSSR SPONSORED)
- Shareholder value Creation” E Business – Internet Banking, Global College of Arts and Science, Veppur, March 2019.
- “Quality enhancement in Higher studies” Quality Enhancement and Sustenance in Higher Education, Oxford College of Science, Bangalore, July 2019.
- “Problems and Prospects in Regulated Markets, Emerging Approaches in Business Management – Divergent Perspective and Dimensions, Department of Management, SRM Institute of Science and Technology, Vadapalani Campus. Aug 2019.
- “”Innovation & Entrepreneurship in Logistics Management” Innovation and Entrepreneurship in Logistics Management, PG and Dept of Commerce, Navarasam Arts and Science College for Women, Erode, August 2019. (ICSSR SPONSORED)
- “The critical role of transportation in Business and the Economy” Innovation and Entrepreneurship in Logistics Management, PG and Dept of Commerce, Navarasam Arts and Science College for Women, Erode, August 2019. (ICSSR SPONSORED)
- “Empirical Study on Indian Stock Market” Role of Institutional Financing in the Development of Agriculture and Business Dynamics, Department of Studies in Commerce, Mangalore University, Mangalagangothri,October 2019. (ICSSR SPONSORED)
- “A study on Impact of Globalization on Education” Sustainable Educaiton in the Era of Globalization, Lal Bhahadur Shastri Government First Grade College, Bangalore, October 2019.
- “Impact of Farm Pond on Agricultural Development”, Impact of Farm Pond on Agricultural Development, Department of Economics, Kandaswami Kandar’s College, Namakkal, Oct 2019. (NABARD SPONSORED)
- “Green HR Practices – An Empirical Study”, Business Finance and Social Sciences, Department of corporate Secretaryship and Accounting Finance, Katankulathur, 14th February, 2020.
STATE LEVEL SEMINARS ATTENDED
- Dr. M. Sumathy, E. Nixon Amirtharaj, ""A Study on Socio Economic Status of SHG Members in Tirunelveli", Dr. Sivanthi Aditanar College of Engineering, Tiruchendur, Jan, 8-9 2011.
- Dr. M. Sumathy, E. Nixon Amirtharaj, ""Micro Credit Programme Run by Self Help Groups in Tirupur District", Gopi Arts and Science College, Gopi, Nov, 19-20, 2011
Books Published :
- Ugc - Net/Set/Slet - Commerce Reference Guide - (Bonfring Publications)
- Operational Efficiency Of Selected Public Sector Banks In India - (Bonfring Publications)
- Emerging Issues And Challenges In Commerce And Management - (Tri-Prime Publication)
