SRMIST Vadapalani
Dr. G. Dhamodharan

Dr. G. Dhamodharan

Assistant Professor and Head (Shift I)

Department of Commerce

Degree Specialization University/Institute Name, Year
Ph.D. Commerce University of Madras, 2013
M.Phil. Commerce University of Madras, 2009
M.Com. Commerce University of Madras, 2008
B.Com. Commerce Thiruvalluvar University, 2006
UGC – NET , 2011
  • Finance
  • Marketing and Human Resource Management
  • Finance
  • Taxation
  • Working as Assistant Professor and Head, Department of Commerce (Shift – I), Faculty of Science and Humanities, SRM Institute of Science and Technology, Vadapalani Campus, Chennai – 600 026 since November 2022.
  • Worked as Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Vadapalani Campus, Chennai – 600 026 from June 2017 to October 2022.
  • Worked as Assistant Professor and Head, Department of Commerce, Sri Malolan College of Arts & Science, Madurantakam – 603 306 from June 2013 to June 2017.
  • Worked as Assistant Professor, Department of Commerce, Sri Malolan College of Arts & Science, Madurantakam – 603 306 from January 2013 to May 2013.
  • Worked as Guest Lecturer, Department of Corporate Secretaryship, Presidency College (Autonomous), Chennai – 600 005 from August 2009 to April 2010.
Journal Publications: (International followed by National) :
  • “Impact of Organizational Culture, Climate and Commitment on Organizational Effectiveness – A Study with reference to Madras Fertilizers Limited, Chennai” – , International Research Journal of Human Resources and Social Sciences, Vol 4, Issue 11, November 2017, P (187-195). ISSN(O): 2349-4085 ISSN(P): 2394-4218.
  • “A Study on Financial Performance of Larsen & Toubro Limited with special reference to L&T Construction” – International Journal of Commerce and Management Research, Vol 4, Issue 4, July 2018, P (117-119). ISSN: 2455-1627.
  • “A Study on Customer Satisfaction towards Uber with special reference to Chennai City” – International Journal of Research and Analytical Reviews, Special Issue, P (189-195), Journal No. 43602, E ISSN: 2348-1269. Print ISSN: 2349-5138.
  • “A Study on Quality of Work Life among Airport Employees with special reference to Chennai International Airport, Tamilnadu, India” – Journal of University of Shanghai for Science and Technology, Volume-24, Issue-3-March-2022, Paper ID: JUSST/22/0245, ISSN: 1007-6735.
  • “A Study on Influence of Personality Trait, Perceptible Behaviour and Empowerment factors on the Prudency of Investment Decisions” – The Seybold Report, Volume-18.103, ISSN 1533-9211, DOI 10.17605/OSF.IO/8JNGC, P (2090-2098).
  • “Impact of Industrialization on Rural Economic Growth – A Study with the reference to Madhuranthagam Taluk” - The Seybold Report, Volume-18.104, ISSN 1533-9211, DOI 10.17605/OSF.IO/KN5UY, P (1363-1369)
  • “A Study on Consumer Perception towards Digital Payment with special reference to Chengalpet District” – Journal of Namibian Studies, Volume-35 S1, ISSN: 2197-5523 (online), P (1575-1586)
  • “A Study on the Influence of Consumer Attitude and Motivation on Consumer Preferences towards Baby care products in Chennai” – Tec Empresarial, P-ISSN: 1659-2395; E-ISSN: 1659-3359, P (1688-1696).
  • “Impact of National Education Policy in Higher Education” – Tec Empresarial, P-ISSN: 1659-2395; E-ISSN: 1659-3359, P (1670-1678).
  • “The Effectiveness of Relationship Marketing Strategies in retaining Millennial Consumers with special reference to E-Commerce Platforms” – South Eastern European Journal of Public Health, Volume-XXV, S2, ISSN: 2197-5248, P (838-845).
  • “Job Involvement and Productivity of Power Loom Weavers in Thiruparkadal, Ranipet District”, Journal of Information Systems Engineering and Management, Vol.10 (41S), E-ISSN: 2468-4376
    “Enhancing Customer Loyalty and Retention through Relationship Marketing in Banking Sector: Strategies and Digital Transformation” – Asian Journal of Research in Business Economics and Management, Vol.15, Issue 7, ISSN: 2249-7307
Conference Presentation / Publication :

INTERNATIONAL SEMINARS /CONFERENCE PARTICIPATED & ATTENDED

  • “The Impact of Organisational Culture, Climate and Commitment on Organisational Effectiveness at MFL” – Quide E Milleth Government College for Women, Chennai. (ISBN 978-93-81195-17-8).
  • “A Study on Customer Satisfaction towards Uber with special reference to Chennai City” – BIZAD 2019, SRM Institute of Science and Technology, Kattankulathur, Kanchipuram Dist, (E ISSN: 2348-1269. Print ISSN: 2349-5138).
  • “Emerging Trends and Practices in Management” – D.B. Jain College, Chennai.
  • NATIONAL LEVEL SEMINARS PARTICIPATED & ATTENDED

  • “Challenges in styles of Leadership in Public Sector Banks” – D.G. Vaishnav College, Chennai. (ISBN 81-907924-5-8).
  • “Organizational Culture, Climate & Commitment and its impact on Organizational Effectiveness” – Adaikalamatha Institute of Management, Thanjavur. (ISBN 978-81-909199-6-8).
  • “A Study on effects of Organizational Culture on Employee Morale” – Sri Malolan College of Arts & Science, Madurantakam. (ISBN 978-81-923607-4-4)
  • “A study on Customer Awareness & Preferences towards E –Banking services - with Special reference to SBI Chennai city” – K.C.S. Kasi Nadar College of Arts & Science, Chennai. (ISBN – 978- 81-8371- 668 -0).
  • “Customer Satisfaction towards Postal Life Insurance – A Study with reference to Chennai City” – St. Ann’s College of Arts and Science, Tindivanam.
  • “Housing needs and the role of Institutional Housing Finance” – Govt. Arts College for Men, Nandanam, Chennai.
  • “Action Research Programmes Essential in Social Sciences and Business Studies” – Sri Malolan College of Arts and Science, Madurantakam.
  • STATE LEVEL SEMINARS ATTENDED

  • “Investor Awareness and Portfolio Management” – Bharathidasan University College and ICSI-SIRO, Chennai.
Books Published :
  • “Digital Leadership and Management Strategies – Adapting to Evolving Work Environments”, Cutting-Edge Research in Commerce and Management: A Technology Perspective, Beyond Line Publisher (ISBN: 978-93-95659-65-9)
Workshops / Seminars / FDPs / STTP (Conducted / Attended) 17 Work shop
  • “Research Strategies for Sustainable Futures: Aligning with SDGs”, Loyola College, Chennai, 19.11.2025 to 26.11.2025.
Online Courses Completed
  • Global Marketing Management – April 2021
  • Sales and Distribution Management – April 2022
  • Services Marketing: A Practical Approach – February 2023
  • Advances in Strategic Human Resource Management (HRM) – February 2024
  • Customer Relationship Management – October 2024
  • Mergers, Acquisition and Corporate Restructuring – April 2025
  • Business and Sustainable Development – November 2025
Faculty Information

Name: Dr. G. DHAMODHARAN

Designation: Assistant Professor and Head

Department: Commerce Shift I

Affiliation: FSH

Contact Information

Email: dhamodhg@srmist.edu.in

Google Scholar: Optional

Books Published
  • "Digital Leadership and Management Strategies – Adapting to Evolving Work Environments”
Memberships
  • Life Member – Indian Commerce Association
  • Life Member – Indian Accounting Association