Guiding PhD research scholars and at present guiding 2 research scholars.
Commerce
PhD Degree – Finance – Dravidian University (Central University) – 2015
PG Degree – M.Com – University of Madras – 2006
UG Degree – B.Com – Finance – D.G.Vaishnav College – 2003
Any other academic degree-M.Phil
Experience
Details
Academic Experience
12 Years 6 months
Other Professional Experience
1 Year
Work Experience
Worked as a Lecturer in A M Jain college from July 2008 to April 2009.
Worked as a Lecturer inTagore College from 26-8-2009 to 7-4-2010
Worked as a Assistant Professor in Vivekanandha College from 25-6-2010 to 9-4-2011.
Worked as a Guest Faculty in D.G.Vaishnav College from 13-2-2014 to 10-4-2014.
Worked as a Economics Faculty in Chennai amrita Institute from 9-1-2015 to 29-4-2015.
Worked as a Assistant Professor in Muthukumuran College from 6-8-2015 to 31-12-2016.
Worked as a Assistant professor and H.O.D in charge in Gurunanak College from 21-6-2017 to 11-6-2019.
Working as a Assistant Professor and Research Supervisor in SRM-ist from 8-7-2019 to till date.
Worked as a Administrative Assistant in TVS from 1-6-2004 to 25-11-2004.
Worked as a Service Tracker in TVSE from 3-6-2014 to 17-10-2014.
NIl
Patent published about The method of analyzing the impact of e-commerce on emerging markets in developing countries.(Publication Number-IN202641028560 AI-Journal No-12/26.
Journal Publications: (International followed by National) :
Scopus-An examination of customer contentment regarding life insurance with special reference to Chennai city-International Journal of Central Banking –November 2023-vol-19-No-1.
Scopus-A study on opinion and adaption level of consumer towards online money transections-Seybold journal-Licensing-cc 4.0/Pg no-245-252-Dated-1-1-2023.
Scopus-A study on impact on purchasing behavior in social media sites among e-consumer of Madurai district-(ISSN-1533-9211)-DATED-29/4/2023.
Scopus-A study on impact of rewards and recognition on employee motivation.(ISSN-2663-2187) in African Journal of biological sciences.
UGC CARE Listed-A study on factors influencing the strain of employees working in banking sector.(Vol 71/issue no-1-apr to June 2022.
Scopus-A study on impact of monetary and non monetary incentives on employee motivation in IT sector.
Books Published :
Published a book titled Banking Theory Law and Practice on July 2023-Charulatha Publications-(Single Author)
Published a book titled Marketing Management on July 2023-Charulatha Publications(Single Author)
Published a book titled Human Resource Management on October 2024-Charulatha Publications-(Single Author)
Published a book titled Financial Services on April 2025 -Charulatha Publications-(Single Author)
Published a book titled Corporate Governance on April 2025 -Charulatha Publications-(Single Author)
Published a book titled Principles of Management on January 2025 -Charulatha Publications-(Single Author)
Conference Presentation / Publication:
Conference Proceedings-A study on Investors decision towards investments in shares at Chennai city-At Gurunanak college-2/3/2018
Conference Proceedings-A study relating to investment activities at Chennai city-at Patrician College-15/12/2023
Conference Proceedings-A study various investments avenues at Chennai city-on 18/12/2023 and 19/12/2023 at SRM institute of science and technology.
Conference Proceedings AI for coloaborative innovation:Bridging academia and industry-Dated:14/2/2025 at Shrimati Indira Gandhi College.
Attended FDP on “Theory Building and Contribution in Research” organized by the Faculty of Management at SRM Institute of Science and Technology.
Attended FDP on “Logistics”organized by the Gurunanak College on 23/9/2017.
Attended FDP on Analytical Tools organized by Layam Talent Academy Foundation on 21/6/2018 to 2/6/2018.
Attended FDP on Salient Attributes for Professional Development organized by SRM Institute of Science and Technology on 9/9/2022 to 10/9/2022.
Attended FDP on Understanding Students Psychology organized by SRM Institute of Science and Technology on 26-12-2022.
Attended FDP on Data Analytics with R Programming organized by SRM Institute of Science and Technology on 22/6/2022 to 27/6/2022.
Attended FDP on Blooms Taxonomy and Evaluation Methods organized by SRM Institute of Science and Technology on 28/1/2022.
Attended FDP on Personality Development for Capacity Building and Student Management organized by Sri Malolan College of arts and science on 28/1/2022.
Attended FDP on Outcome –Based Education organized by SRM Institute of science and technology on 23/9/2023 to 24/9/2023.
Attended FDP on Advanced Research Methodology and Data Analysis organized by CMR university on 3/10/2023 to 9/10/2023.
Attended FDP on Data Analysis and Interpretations organized by SRM Institute of science and Technology on 4/3/2023.
Attended FDP on ‘’ Introduction to structural equation modeling”organized by Sanjivani Group of Institutions on 1/5/2023 to 7/5/2023.
Attended FDP on ‘’Cognitive framework to edifice sustainable research culture in a higher education institution ”organized by St.Peters Institute of Higher Education and Research on 17/4/2023 to 21/4/2023.
Attended FDP on ‘Contemporary Educators Toolkit”organized by SRM institute of Science and Technology on 28/6/2024 and 29/6/2024.
Attended Personality Development Program on Effective and Quality research Writing organized by Patrician college on 6/6/2024 to 12/6/2024.
Attended Faculty Development Program on Insights on funded projects organized by SRM on 27/11//2024.
Attended Faculty Development Program on Insights on Managing personal finance to create wealth organized by SRM on 29/11//2024.
Attended Faculty Development Program on Innovative research techniques for data analysis and interpretations organized by SRM on 04/03//2023.
Workshop
Attended International Workshop on Empirical methods in social sciences –An introduction to Statistics, Econometrics, and Big Data organized by Jindal centre for the global south on 13/10/2024 to 20/10/2024.
Attended Workshop on Incubation and Innovation Design Thinking organized by SRM Institute of Science and Technology on 31/8/2024.
Attended International Workshop on Research Ethics- Software tools for doing research, publications in peer reviewed journals organized by A.M.Jain college on 19/3/2021.
Attended Workshop on Yoga for all ages –a powerful mind fullness practice organized by Gurunanak college on 21/6/2021.
Attended International Workshop on Online Reflective teaching and learning-global perspectives organized by ambo university in Ethiopia on 10/7/2021.
Attended Workshop on Research Methodology using SPSS-Sampling, sampling methods and data collection methods organized by St.Annes Arts and Science college on 21/2/2023 and 22/2/202
Attended Workshop on Upscale your analytical skills through MS-Excel organized by Patrician college on 13/6/2024.
Attended Workshop on Incubation and Innovation Design Thinking organized by SRM-IST.
Online Courses Completed
Completed NPTEL on Service Marketing a Practical Approach on Jan-Feb 2023.
Completed NPTEL on a Advances in Strategic Human Resource Management on Jan-Feb 2025
Completed NPTEL on a Strategic Sales Management on Jan-Feb 2025.
SRMIST Vadapalani
Welcome to the academic hub of SRMIST Vadapalani, where excellence meets opportunity and where students, faculty and staff collaborate to create an environment of intellectual curiosity, personal growth and academic excellence.
