Dr. G. Venkatesh

• Commerce

• NIl

Journal Publications: (International followed by National) :

• Scopus-An examination of customer contentment regarding life insurance with special reference to Chennai city-International Journal of Central Banking –November 2023-vol-19-No-1.
• Scopus-A study on opinion and adaption level of consumer towards online money transections-Seybold journal-Licensing-cc 4.0/Pg no-245-252-Dated-1-1-2023.
• Scopus-A study on impact on purchasing behavior in social media sites among e-consumer of Madurai district-(ISSN-1533-9211)-DATED-29/4/2023.
• Scopus-A study on impact of rewards and recognition on employee motivation.(ISSN-2663-2187) in African Journal of biological sciences.
• UGC CARE Listed-A study on factors influencing the strain of employees working in banking sector.(Vol 71/issue no-1-apr to June 2022.
• UGC CARE Listed-A study on investors decision towards investments by shanlax international journal of commerce.(UGC Approval journal number-44120).
• Scopus-A study on impact of monetary and non monetary incentives on employee motivation in IT sector.

Patents Filed / Published:

Patent published about the method of analyzing the impact of e-commerce on emerging markets in developing countries. (Publication Number-IN202641028560 AI-Journal No-12/26.

Patents Filed / Published:

Patent published about Product availability monitoring system for brand image and market performance analysis. (Publication Number-IN202641078917 AI-Dated 3/7/2026.

Books Published :

• Published a book titled Banking Theory Law and Practice on July 2023-Charulatha Publications-(Single Author)
• Published a book titled Marketing Management on July 2023-Charulatha Publications(Single Author)
• Published a book titled Human Resource Management on October 2024-Charulatha Publications-(Single Author)
• Published a book titled Financial Services on April 2025 -Charulatha Publications-(Single Author)
• Published a book titled Corporate Governance on April 2025 -Charulatha Publications-(Single Author)
• Published a book titled Principles of Management on January 2025 -Charulatha Publications-(Single Author)
• Published a book titled Entrepreneurship Development on April2025 -Charulatha Publications
• Published a book titled Auditing on April 2025 -Charulatha Publications.
• Published a book titled Environmental Science on April 2025 -Charulatha Publications.
• Published a book titled Business Law on April 2025 -Charulatha Publications.

Conference Presentation / Publication:

• Conference Proceedings-A study on Investors decision towards investments in shares at Chennai city-At Gurunanak college-2/3/2018
• Conference Proceedings-A study relating to investment activities at Chennai city-at Patrician College-15/12/2023
• Conference Proceedings-A study various investments avenues at Chennai city-on 18/12/2023 and 19/12/2023 at SRM institute of science and technology.
• Conference Proceedings AI for coloaborative innovation:Bridging academia and industry-Dated:14/2/2025 at Shrimati Indira Gandhi College.

Workshops / Seminars / FDPs / STTP (Conducted / Attended)

• Attended FDP on “Theory Building and Contribution in Research” organized by the Faculty of Management at SRM Institute of Science and Technology.
• Attended FDP on “Logistics”organized by the Gurunanak College on 23/9/2017.
• Attended FDP on Analytical Tools organized by Layam Talent Academy Foundation on 21/6/2018 to 2/6/2018.
• Attended FDP on Salient Attributes for Professional Development organized by SRM Institute of Science and Technology on 9/9/2022 to 10/9/2022.
• Attended FDP on Understanding Students Psychology organized by SRM Institute of Science and Technology on 26-12-2022.
• Attended FDP on Data Analytics with R Programming organized by SRM Institute of Science and Technology on 22/6/2022 to 27/6/2022.
• Attended FDP on Blooms Taxonomy and Evaluation Methods organized by SRM Institute of Science and Technology on 28/1/2022.
• Attended FDP on Personality Development for Capacity Building and Student Management organized by Sri Malolan College of arts and science on 28/1/2022.
• Attended FDP on Outcome –Based Education organized by SRM Institute of science and technology on 23/9/2023 to 24/9/2023.
• Attended FDP on Advanced Research Methodology and Data Analysis organized by CMR university on 3/10/2023 to 9/10/2023.
• Attended FDP on Data Analysis and Interpretations organized by SRM Institute of science and Technology on 4/3/2023.
• Attended FDP on ‘’ Introduction to structural equation modeling”organized by Sanjivani Group of Institutions on 1/5/2023 to 7/5/2023.
• Attended FDP on ‘’Cognitive framework to edifice sustainable research culture in a higher education institution ”organized by St.Peters Institute of Higher Education and Research on 17/4/2023 to 21/4/2023.
• Attended FDP on ‘Contemporary Educators Toolkit”organized by SRM institute of Science and Technology on 28/6/2024 and 29/6/2024.
• Attended Personality Development Program on Effective and Quality research Writing organized by Patrician college on 6/6/2024 to 12/6/2024.
• Attended Faculty Development Program on Insights on funded projects organized by SRM on 27/11//2024.
• Attended Faculty Development Program on Insights on Managing personal finance to create wealth organized by SRM on 29/11//2024.
• Attended Faculty Development Program on Innovative research techniques for data analysis and interpretations organized by SRM on 04/03//2023.

Workshop

• Attended International Workshop on Empirical methods in social sciences –An introduction to Statistics, Econometrics, and Big Data organized by Jindal centre for the global south on 13/10/2024 to 20/10/2024.
• Attended Workshop on Incubation and Innovation Design Thinking organized by SRM Institute of Science and Technology on 31/8/2024.
• Attended International Workshop on Research Ethics- Software tools for doing research, publications in peer reviewed journals organized by A.M.Jain college on 19/3/2021.
• Attended Workshop on Yoga for all ages –a powerful mind fullness practice organized by Gurunanak college on 21/6/2021.
• Attended International Workshop on Online Reflective teaching and learning-global perspectives organized by ambo university in Ethiopia on 10/7/2021.
• Attended Workshop on Research Methodology using SPSS-Sampling, sampling methods and data collection methods organized by St.Annes Arts and Science college on 21/2/2023 and 22/2/202
• Attended Workshop on Upscale your analytical skills through MS-Excel organized by Patrician college on 13/6/2024.
• Attended Workshop on Incubation and Innovation Design Thinking organized by SRM-IST.

Online Courses Completed

• Completed NPTEL on Service Marketing a Practical Approach on Jan-Feb 2023.
• Completed NPTEL on a Advances in Strategic Human Resource Management on Jan-Feb 2025
• Completed NPTEL on a Strategic Sales Management on Jan-Feb 2025.

Experience

• Worked as a Lecturer in A. M. Jain College from July 2008 to April 2009.
• Worked as a Lecturer in Tagore College from 26-08-2009 to 07-04-2010.
• Worked as an Assistant Professor in Vivekanandha College from 25-06-2010 to 09-04-2011.
• Worked as a Guest Faculty in D. G. Vaishnav College from 13-02-2014 to 10-04-2014.
• Worked as an Economics Faculty in Chennai Amrita Institute from 09-01-2015 to 29-04-2015.
• Worked as an Assistant Professor in Muthukumaran College from 06-08-2015 to 31-12-2016.
• Worked as an Assistant Professor and HOD In-Charge in Guru Nanak College from 21-06-2017 to 11-06-2019.
• Working as an Assistant Professor and Research Supervisor at SRM-IST from 08-07-2019 to till date.
• Worked as an Administrative Assistant at TVS from 01-06-2004 to 25-11-2004.
• Worked as a Service Tracker at TVSE from 03-06-2014 to 17-10-2014.

Other Details:

• Completed NPTEL on Service Marketing: A Practical Approach in January–February 2023.
• Completed NPTEL on Advances in Strategic Human Resource Management in January–February 2025.
• Completed NPTEL on Strategic Sales Management in January–February 2025.
• Completed NPTEL on Retail Management in January–March 2026.
• Completed guidance for two PG projects and co-guided one PG project.