Madras Christian College, University of Madras,
2016
M.Phil.
Marketing
Madras Christian College, University of Madras,
2008
M.B.A. HRM
,
M.Com.
Marketing
University of Madras,
2008
B.Com.
Commerce
University of Madras,
2004
Negative Advertising and its Impact
Consumer Behaviour
Brand Celebrities
Commerce
Consumer Behaviour
Marketing
Assistant professor, SRM IST, Faculty of Humanities and Science, Vadapalani Campus, Chennai, Department of commerce, 2017 August to till date
Assistant professor, TS Narayanaswamy college of Arts and science (University of Madras), Department of Management, 2015–2017, 2 years.
GO-INDIA” SMART CARD with Reference to southern Railway at the Inter-National Conference held at ANNAMALAI UNIVERSITY on July 29, 2012
Dr.Kip.R.KrumWiede, “Analysis of Corporate Social Responsibility and Its Impact on Customer Satisfaction and Loyalty towards Selected Diary Products in Chennai”. Specialization area: Corporate Social Responsibility (CSR) KrumWiede, USA Publication: Wiley Publication, Us conference Proceedings, 2018.
Dr.AyubKhan Dawood, “Emerging Trends in the Domain of Business Analytics Conference: International Conference -2018,Special Issue Volume-I, ISSN23484705, 2018.
“ENVISIONING MANAGEMENT TRENDS” BIZAD, “A Study on Awareness of Negative Advertisement” : Department of Business Administration Faculty of Management, SRM IST College, Kattankulathur Campus, Chennai, TamilNadu.Volume-IV Special Edition-IV,ISSN2395-5929.2018
Global Strategic Management Inc., Michigan, USA, THIRD ANNUAL INTERNATIONAL CONFERENCE ON GLOBAL BUSINESS, held at Comfort Inn Marina Towers, Chennai, India, on March 24-26, 2011. presentation of the paper entitled Impact of Celebrity Endorsement in India. Publication ISSN CD Proceedings. ISSN NO.1947-833X.pg.no.396-405
Synchronising Management Theories and Business Practices: Challenges Ahead was held on July 27–29, 2012. Annamalai University, Annmalai Nagar, Chidambaram, and Tamil Nadu, India. Paper Titled: GO-INDIA SMART CARD (with reference to southern railways), organised by PUTRA INTELEK-INTERNATIONAL COLLEGE-MALAYSIA.ISBN 978-93-82338-11-6.pg.no.28-31
Emerging Trends in E-Commerce, sponsored by UGC, for the presentation of the paper entitled E-Tailing in India in the E-Commerce Market. ISBN Volume-1, Book. No.978-93-80890-26-5.pg.no.353-360. Organised by the University of Madras. March 16–17, 2011
Changing Perspectives of Management: Revisiting the Past, Analysing the Present and Exploring the Future, organised by Surya Group of Institutions School of Management & Studies, Vikravandi, and Villupuram . A paper entitled An Overview of Sports Sponsorship as a Marketing Tool in Sports Events to Reach Potential Customers Held on August 26, 2011. ISBN Vol.1.No.81-88223-00-X, pgno.436-443
Sustainable Innovations in the Global Business Scenario, organised by Madras Christian College (Autonomous), presented a paper entitled A Study on the Impact of Surrogate Advertising . Held on September 14 and 15, 2011. ISBN 978-93-81006-15-3.pg.no.56-60
Competency Building strategies in business and technology for sustainable development organised by SRI GANESH SCHOOL OF BUSINESS MANAGEMENT, Salem paper titled An Empirical Study on Edgy and Offensive Advertisement in India (with Reference to Negative Re-Enforcement). ISSN.Vol.V. No.2319 –1406
SRMIST Vadapalani
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