Dr. Mary Sudharshini Fernando

Marketing, HR

Tally ErP9

Conference Presentation / Publication

• Presented a paper on the Topic “Hybrid Work Models and Organizational Resilience: The Mediating Role of Employee Well being on Performance Outcomes”, in the International Conference on “Integrated Research & Innovation (ICIRI 2026)”, held on February 25, 2026.
• Presented a paper on the Topic “The Triple Bottom Line: Integrating People Planet and Profit In Restaurant Business Models”, in the International Conference on “Entrepreneurship and Innovation in the Digital Economy: Shaping the future of Global Business”, conducted by School of Management Studies, Sathyabama Institute of Science and Technology

Patents Filed / Published:

• Graphical User Interface for a Management Analytics Dashboard. Application No: 484361-001.

Books Published:

• HYBRID WORK MODELS AND ORGANIZATIONAL OUTCOMES: AN INTEGRATIVE REVIEW OF RESILIENCE, EMPLOYEE WELLBEING, AND PERFORMANCE (2020–2025), Disrupt to Win: Modern Business Techniques for Innovation and Growth, ISBN: 978-93-95659-61-1, February, 2026
• ETHICAL FADING: AN ANALYSIS OF CAUSES AND CONSEQUENCES AMONG YOUNG PROFESSIONALS,
• A STUDY ON THE SIGNIFICANCE OF WOMEN ENTREPRENEUR IN SOCIO –ECONOMIC DEVELOPMENT – WITH SPECIAL REFERENCE TO CHENNAI CITY, Sustainable Business Models for a Greener Future, ISBN: 978-93-6163-848-0,

Journal Publications: (International followed by National)

A Study On The Role And Importance Of Social Media On Women Entrepreneurship – A Study With Special Reference To Chennai City, Journal of Dynamics and Control - VOLUME 9 ISSUE 1 2025.

Workshops / Seminars / FDPs / STTP (Conducted/ Attended) Conducted:

• Seven-day Professional Development Program on “Harnessing AI and SPSS integration for Advanced Research Writing” (Online mode) from 09/09/24 to 17/09/24 in SRMIST, FSH, Vadapalani.
• Seven-day Virtual International Professional Development Program on “Research and teaching in the digital era: AI-Driven Insights, Immersive Learning and Funded Innovation Projects” from 18.12.2025 to 16.12.2025 in SRMIST. FSH, Vadapalani.

Atended:

• “7-Day International Faculty Development Program”organized by the Department of Management Studies on the theme "Gen Z and Digital Transformation: Preparing Future-Ready Educators", held from October 21, 2025 to October 27, 2025.
• 7 days International Virtual Faculty Development Program organized by Vel Tech Rangarajan Dr.Sagunthala R&D Institute of Science and Technology, Avadi.

Invited Talk:

Chief Guest - Inter Departmental Culturals conducted by the Department of Accounting & Finance, St. Joseph’s College (Arts & Science).

Online Courses Completed:

• Completed 8 weeks NPTEL course on Brand Management from July to September 2025.
• Completed 8 weeks NPTEL course on Financial Management from July to September 2025.
• Completed 8 weeks NPTEL course on Sales and Distribution Management from February to April 2025.
• Completed 8 weeks NPTEL course on Managing change in organizations from January to March 2025.