Ph.D Degree - Marketing - University of Madras - 2021
M.Com - Loyola College - 2011
B.Com - Corporate Secretaryship - Lady Doak College - 2009
M.Phil - Commerce - Loyola College - 2013
Academic Experience:
SDNB Vaishnav College for Women/ 1.5 years/ July 2022 to Jan 2024
SRM Institute of Science & Technology, Vadapalani Campus / June 2024 to Present
Patents Filed / Published:
An Expository Look at Green Supply Chain Management (Dec 2024)
Digital Divide in Ai-Powered Education: Challenges and Solutions for Equitable Learning (Nov 2025)
Journal Publications: (International followed by National)
Nevedida, M., Mahalakshmi, P., Patel, M. S., Abozibid, H. K., Ali, A., & Mohammed, N. Q. (2025, August). Computer Vision-Based Consumer Behavior Analysis Framework for Retail Store Layout Optimization. In 2025 International Conference on Recent Innovation in Science Engineering and Technology (ICRISET) (pp. 1-7). IEEE.
M Nevedida, M Harish, D Janis Bibiyana, Anthony Rahul Golden (2025). Exploring The Impact Of CSR Initiatives On Public Health Outcomes Through FMCG Sector Strategies. International Journal of Environmental Sciences, 11(12), 307-313.
Nevedida, M., Leelavathi, D., & Kulandairaj, A. J. (2022). A study on perception of housewives towards organic food products in the post covid times. Journal of Positive School Psychology, 6(3), 7425-7430.
M Nevedida, Dr.A.JesuKulandairaj (2021). How gaming economy affects individual economy with special reference to online gambling- Behavioral economy. Indian Journal of Adult Education, 82(1), 49-52.
M Nevedida, Dr.A.JesuKulandairaj (2018). Consumer perception towards organic food product-A study with reference to Chennai city. Journal of Emerging Technologies and Innovative Research, 5(7), 888-892.
Kulandairaj, J., & Nevedida, M. SUSTAINABLE DEVELOPMENT PRACTICES OF SOCIAL MEDIA MARKETING-WITH SPECIAL REFERENCE TO “FACEBOOK MARKETING”.
Organized Hands-on workshop on Data Analytics using Tableau through SIR C.V. Raman Research Colloquium on 28/01/2025.
Invited Talk:
Acted as a Resource Person in “one week workshop on Research Methodology” conducted by SRM Institute of Science & Technology, Ramapuram Campus on 04/07/2024.
Acted as a Resource Person in Case study Analysis on “Company Law” held on 09/10/2025, organized by the B.Com (Honours) Department, SDNB Vaishnav College for Women.
NPTEL Course Completed:
Marketing Research and Analysis / 8 weeks / Elite silver
Financial Accounting / 8 weeks
Integrated Marketing Communication / 12 weeks / Elite Silver
AI in Marketing / 12 weeks / topper 2% / Elite Silver
Welcome to the academic hub of SRMIST Vadapalani, where excellence meets opportunity and where students, faculty and staff collaborate to create an environment of intellectual curiosity, personal growth and academic excellence.
