Openings for Non-Teaching Position | AICTE ATAL Sponsored Six Days Online Faculty Development Program

SRMIST Vadapalani
Dr. R. Aarthi Alamelu

Dr. R. Aarthi Alamelu

Assistant Professor

Department of Commerce (A&F)

Degree Specialization University/Institute Name, Year
Ph.D. Management Bharathiar University, 2020
M.B.A. Management Anna University, 2022
B.Com. Commerce Bharathiar University, 2007
  • Marketing
  • Human Resource Management
  • Ph.D Degree – Management – Bharathiar University – Jan 2020
  • PG Degree – MBA – Anna University – 2009
  • UG Degree – B. Com (General) – Bharathiar University – 2007
  • Completed 8 weeks NPTEL course on Services Marketing: Integrating People, Technology, Strategy from August to October 2023.
  • Completed 8 weeks NPTEL course on Strategic Performance Management from January to March 2024.
  • Completed 8 weeks NPTEL course on Innovation, Business model and entrepreneurship from August to October 2024.
  • Completed 8 weeks NPTEL course on Managing change in organization from January to March 2025.
  • Completed 8 weeks NPTEL course on Brand Management from July to September 2025.
Experience Duration
Academic Experience 12+ Years
NON – Academic Experience 3 Years 6 Months
  • Best paper award for customer experience on cyber crime and protection measures in Chennai. Organized by FoM, SRM IST, Chennai
  • Comprehensive E-Learning Platform Utilizing AI for Content Delivery and Administrative Management. Dated: 23.09.2024. Application No: 202441069359
  • Design patent - A Device for Logistics and Supply Chain Management Support.
  • Graphical User Interface for a Management Analytics Dashboard. Application No: 484361-001.
Journal Publications: (National and International)
S.No NAME OF PUBLISHER TITLE VOLUME ISSUE DATE ISSN / UGC LISTED NUMBER
1. TRANS Asian Research Journals (UGC Approved Journal) Consumers Perception Towards White Durable Goods: A Review Model & Conceptual Framework Vol. 6, Issue 12, December 2017 ISSN (ONLINE): 2279-0667
2. Shanlax International Journal of Commerce Influence of word-of-mouth communication on consumer buying behaviour towards WDG Vol. 6, Special Issue 1, Jan 2018 ISSN: 2320-4168
UGC Approval No: 44120
3. Roots International Journal of Multidisciplinary Research A measure on perceived service quality of WDG retailers Vol. 4, Special Issue 5, Feb 2018 ISSN: 2349-8684
UGC Approval No: 48991
4. M-Infiniti – Journal of Management A study on consumer’s preference towards product features: with reference to white durable goods Vol. 12, Special Issue 2, March-April 2018 ISSN: 0973-7197
Listed in Ulrich International Directory
5. International Journal of Research and Analytical Reviews A Study on Customer Satisfaction – Customer Loyalty Relationship: An Empirical Analysis of Durable Goods Volume 5, Issue 04, December 2018 E-ISSN 2348-1269, P-ISSN 2349-5138
UGC Journal No: 43602
6. International Journal of Research and Analytical Reviews A study on the impact of service quality on customer satisfaction with Reference to self-financing college Volume 6, Issue 2, June 2019 E-ISSN 2348-1269, P-ISSN 2349-5138
UGC Journal No: 43602
7. Turkish Online Journal of Qualitative Inquiry (SCOPUS) Impact Factor of social media that Brings the Positive and Negative Changes in the Youth Volume 12, Issue 10, October 2021: 4509-4519 E-ISSN: 1309-6591
8. Design Engineering (SCOPUS) A Study on Factors Influencing the Customers Perception towards Online Shopping (With Special Reference to Chennai City) Issue 9, Year 2021
Pages: 559–568		 ISSN: 0011-9342
9. Journal of Oriental Institute (UGC Care Approved – Group I) A Study on customer satisfaction towards NETFLIX with reference to Chennai city. Vol. 71, Issue 01, No. 16
January - March 2022		 ISSN: 0030-5324
10. Journal of Oriental Institute (UGC Care Approved – Group I) A study on effectiveness on training and development in tube investments of India limited (unit of TIDC). Vol. 71, Issue 01, No. 16
January - March 2022
Pg: 75 - 80		 ISSN: 0030-5324
11. Atlantis Press, Part of Springer Nature A Study on Customers expectation on cybercrime and its protection measures in Chennai Pg: 880 - 886 10.2991/978-94-6463-374-0_76
12. Journal of Dynamics and Control Harnessing Personalized Emotional AI for Enhanced Consumer Engagement in Intelligent Marketing Volume 8 Issue 12 2024 https://doi.org/10.71058/jodac.v9i1002
13. Asian Journal of Managerial Science Exploring the Preferences and Satisfaction Levels of Millennials and iGen Towards FinTech Services in Banking ISSN: 2249-6300 (P); 2583-9810 (E) https://doi.org/10.70112/ajms-2024.13.2.4252
14. International Journal of Innovation Studies Strategic Resource Management and Dynamic Strategies for Enhancing Employee and Organizational Effectiveness E-ISSN: 2096-2487 https://iji-studies.com/index.php/IJIS/article/view/334
Conference Presentation / Publication
  • International Conference on Reinventing Business Practices Start-ups and Sustainability (ICRBSS – 2023) organized by SRM Institute of Science and Technology, Faculty of Management, Vadapalani. Presented paper on “A Study on Customers’ Experience on Cybercrimes and Its Protection Measures in Chennai.”
  • ICSSR Sponsored Two Days International Conference on India’s G20 Presidency and Horizons of Business Sustainability, organized by SRM Institute of Science and Technology, Department of Commerce (IAF), Vadapalani. Presented paper on “Millennials to iGen intention to use Fintech services offered by banking sector.”
  • Conference on “The new age digital transformation”, organized by Dr. MGR Educational and Research Institute, Presented paper on “Digital Transformation and User’s Satisfaction Towards CMRL – Chennai Metro Rail Ltd”.
Patents Filed / Published:
  • Comprehensive E-Learning Platform Utilizing AI for Content Delivery and Administrative Management. Dated: 23.09.2024. Application No: 202441069359
  • Design patent - A Device for Logistics and Supply Chain Management Support.
  • Graphical User Interface for a Management Analytics Dashboard. Application No: 484361-001.
Books Published – International Trade as per University of Madras in process
S.No NAME OF PUBLISHER TITLE – BOOK CHAPTER VOLUME / ISSUE / DATE ISSN
1. Shanlax International Journal of Management The Ayushman Bharat Health Account: A New Frontier for Smart Healthcare Delivery in India. Vol: 11, Issue – 1, 2004 E-ISSN: 2581-9402
10.34293/management.v11i1S1-Jan.7153
2. Shanlax Publications Transforming Banking with Conversational AI: A Case Study Analysis of the Federal Bank. E-ISBN: 978-93-6163-848-0 -
3. Forschung Growth Potential and Strategic Path for Banking Sector Using Metaverse. - -
4. Beyondline Publisher Effect of influencer marketing on Consumer preferences and brand loyalty with Reference to Chennai city 978-93-95659-81-9 https://doi.org/10.34293/blp.9789395659819.ch003
Book Authored:
Workshops / Seminars / FDPs / STTP (Conducted/ Attended:
ORGANIZED:
  • Seven-day Professional Development Program on “Harnessing AI and SPSS integration for Advanced Research Writing” (Online mode) from 09/09/24 to 17/09/24 in SRMIST, FSH, Vadapalani.
  • Seven-day Virtual International Professional Development Program on “Research and teaching in the digital era: AI-Driven Insights, Immersive Learning and Funded Innovation Projects” from 18.12.2025 to 16.12.2025 in SRMIST. FSH, Vadapalani.
PARTICIPATED:
  • 10 Days International FDP on Power of AI tools for Enhanced Research – organized by SRM IST, FoM, Ramapuram Campus.
  • 8 Weeks FDP on Innovation, Business Models and Entrepreneurship – organized by NPTEL – AICTE FDP, Funded by MoE, Govt. of India
  • 5 days FDP on “ESG’s Impact on sustainable Goods: a perspective & tenacity – organized by Department of Management Studies, St. Joseph’s College of Engineering and Technology, Thanjavur
  • Incubation & Innovation Design Thinking workshop 1 day – organized by Dr. SIR C.V. Raman Research Colloquium, SRM IST,FSH, VDP
  • 7 Days Online Faculty Development Program on Essential Skills for Professional Development in Higher Education – organized by Star International Foundation for Research and Education
  • An insight of Funded research Projects: Challenges and opportunities – organized by SRM IST,FSH, VDP
  • Managing Personal Finance to Create Wealth – organized by Department of Commerce (A&F), SRM IST, FSH, VDP.
  • FDP on Research Methodology – writing content for thesis – organized by St. Joseph College.
  • 8 Weeks FDP on Managing change in organizations – organized NPTEL - AICTE
  • 2 days - International Conference on Emerging trends in Commerce, Management and Economics – organized by Sri Malolan College of Arts and Science.
  • 2 days - International Conference - Impact of Artificial Intelligence in Education – organized Sathyabama Institute of Science and Technology
  • 5 days FDP - AI Tools in Education – organized by Builders Engineering College
Invited Talk:
  • Guest Speaker: Topic: Strategic Investment and Mutual Funds, organized by Sathyabhama Institute of Science Technology, Chennai.
  • Guest Speaker: Research Workshop Webinar on Guidelines to Drafting Research Articles, Organized by Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai.
Online Courses Completed:
  • Completed 8 weeks NPTEL course on Services Marketing: Integrating People, Technology, Strategy from August to October 2023.
  • Completed 8 weeks NPTEL course on Strategic Performance Management from January to March 2024.
  • Completed 8 weeks NPTEL course on Innovation, Business model and entrepreneurship from August to October 2024.
  • Completed 8 weeks NPTEL course on Managing change in organization from January to March 2025.
  • Completed 8 weeks NPTEL course on Brand Management from July to September 2025.

Name: Dr. R. Aarthi Alamelu

Designation: Assistant Professor

Department: Department of Commerce (Accounting & Finance)

Affiliation: Faculty of Science & Humanities

Email ID: aarthir1@srmist.edu.in

Google Scholar: View Profile

Books Published

  • International Trade as per University of Madras in process
  • Sustainable business models for a greener future
  • The innovation Blueprint: Creating Business ideas that transforms market
  • Disrupt to win: Modern Business Techniques for innovation and growth

Memberships

  • Indian Academic Researchers Association
  • Indian Commerce Association
SRMIST Vadapalani
SRMIST Vadapalani

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