Ms. Gayathry. L

• Q2 Scopus journal Subject area: Business, Management and Accounting
• Journal link:https://businessmanagementeconomicsengineering.com/

Conference Presentation / Publication : INTERNATIONAL SEMINARS /CONFERENCE PARTICIPATED & ATTENDED

• Contributed to “Embracing the digital era”, published by Dr. MGR Janaki College for Women – an article titled ‘Fathomable Digital Era, An unfathomable pecuniary revolution’
• THE METAVERSE, VIRTUAL CONTENT, AND THE ROLE OF AI IN DIGITAL CONTENT MARKETING as a Chapter 7 for the book titled “Technology, Marketing & Business : An Interdisciplinary Perspective ” with ISBN : 978-81-989063-0-4

NATIONAL LEVEL SEMINARS PARTICIPATED & ATTENDED

• Presented a paper on “Values and Ethics for sustainable Indian Economic Development”
• Presented a paper on “Importance of banking sector in rural economic development – micro finance”
• Participated and presented a paper entitled CSR OF BANKING AND INSURANCE
• Presented a paper on “HINDU METAPHYSICS OF THE INVENTION OF HIGGS -BOSON PARTICLE”
• Presented a paper on “A STUDY ON THE PRAGMATIC THEORIES ON RELATIONSHIP MARKETING”
• Presented a paper on “BIG DATA ANALYTICS”
• Presented a paper on “A STUDY ON CLOUD LEADERSHIO AND GAME PLAN BEHIND IT WITH RESPECT TO VUCA”
• Presented a paper in “QUINTESSENTIAL INNOVATION AND RENAISSANCE IN HRM”
• Presented a paper on a one-day National level seminar, “Role of Banking sector in rural economic development”- Micro finance ISBN No: 978-81-920808-2-6
• Presented a paper on the “HRM- Leadership qualities& current trends” - ISBN No: 978-93-81430-42-2
• Presented a paper on “Corporate social responsibility of Banking and Insurance” ISBN No: 978-93-81195-11-6
• Presented a paper on the “aviation of neo bank and its wings”EMERGING TRENDS IN COMMERCE AND MANAGEMENT”-ICETCM 2023