Ms. M. Keertana

• Participated- ‘Advanced Research Methodology’, National Level Virtual Workshop, Department of Commerce, Information System and Management, SRM Institute of Science and Technology, Ramapuram Campus, Chennai, from 3rd July 2023 to 18th July 2023.
• Participated- ‘New Economy-Towards Digital and Sustainable Development’, International seminar Organized by Dr. M.G.R Educational and Research Institute on 7th July 2023.
• Participated- ‘Research Methodology’, National Level Workshop Organised by Research Centre & IQAC of St.Thomas College of Arts and Science, 11th September to 16th September 2023.
• Participated in FDP- Outcome-Based Education, FSH, SRMIST in association with M/s Quiklrn Pvt.Ltd. on 23rd-24th Sept 2023.
• Participated- National Training program in National Intellectual Property Awareness Mission, organized by Govt. of India, Ministry of Commerce and Industry, Organized by Intellectual Property Office, India, on Oct 26, 2023.
• Participated in FDP- Theory Building and Contributions in Research, Faculty of Management, SRMIST on 6th Nov 2023.
• Presented paper in- India’s G20 Presidency and Horizons of Business Sustainability “IT Professionals' perception on workforce diversity and its impact on job performance in Chennai City” International Conference, Department of Commerce Honors International Accounting and Finance, FSH, SRMIST, VDP on 18th and 19th Dec’23.
• Presented paper in- India’s G20 Presidency and Horizons of Business Sustainability “A Study on customer perspective towards E-Vehicles with special reference to Chennai City” International Conference, Department of Commerce Honors International Accounting and Finance, FSH, SRMIST, VDP on 18th and 19th Dec’23.
• Participated- ‘SPSS in Research’ Virtual Workshop Star International, Foundation for Research and Education from 26th-30th Dec, 2023.
• Participated- Exploring self - A New Paradigm in Research Methods, International FDP, Dr. M.G.R. Educational and Research Institute, Chennai, Department of Commerce and Academic Staff College in collaborative with Miles Education Emperor Research Foundation from 03.01.24 - 08.01.24.
• Participated- EMPOWERMENT IN EDUCATION, International Virtual FDP, Internal Quality Cell of ST. JOSEPH`S COLLEGE (ARTS & SCIENCE) from 19.02.24 – 23.02.24.
• Participated- Three Day International Virtual Workshop on Thesis Writing, Editing Techniques and Publications, International Virtual Workshop, Lavender Literary Club, India, Cape Comorin Trust, India, Malaysian Industrial Relations & Human Resource Association (MIRHA), Malaysia from 27.02.24 –29.02.24.
• Participated- 5 Days National Level Online Faculty Development Programme on New trends in Teaching Language, National level FDP, Department of Tamil and English, in collaboration with IQAC, Jaya College of Arts and Science, Thiruninravur from 29.02.24 - 04.03.24.
• Participated- One Week International Virtual Faculty Development Program on "HT", International level FDP, Centre for Research & IQAC, St.Thomas College of Arts and Science, Koyambedu from 11.03.24-16.03.24.
• Participated- Effective Teaching Pedagogy: Strategies for Engaging and Empowering Learners, National level FDP, Department of Humanities and Physical Education, CT University, Ludhiana, Punjab from 11.03.24 – 17.03.24.
• Participated- IBM SPSS and Structural Equation Modeling (SEM) using AMOS, National Seven Days Virtual FDP, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur from 10.03.24-16.03.24.
• Participated- Outcome Based Education, National Virtual Workshop, Department of Management Studies, Directorate of Distance Education (DDE), Madurai Kamaraj University, Madurai from 04.04.24 – 05.04.24.
• Participated- IP Awareness Training program under NATIONAL INTELLECTUAL PROPERTY AWARENESS MISSION, National Training program, Govt. of India, Ministry of Commerce and Industry, Organized by Intellectual Property, Office, India, Chennai conducted on 23.04.24.
• Presented paper- The New Age Digital Transformation- “A Study of customers' satisfaction relating to ‘redBus’ an Online Travel Portal” with reference to Chennai City in International Conference, Dr. M.G.R. Educational and Research Institute, Chennai, in collaboration with Emperor Research Foundation, Green Dream Foundation& Miles Education on 26.04.24.
• Participated- “Navigating Metaverse in Shaping the Future of Business”, Virtual International Conference, Vivekanandha Institute of Information and Management Studies, Chennai conducted on 10.05.24.
• Participated- One-week International Faculty Development Program organized by Directorate of Sports, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu, India from 14 to 20th June 2024.
• Participated- Faculty Orientation Programme on “Contemporary Educators Toolkit” organized by the Internal Quality Assurance Cell, SRM Institute of Science and Technology, Faculty of Science and Humanities, Vadapalani - City Campus on 28.06.2024 and 29.06.2024.
• Participated in Ten Days International FDP on "POWER OF AI TOOLS FOR ENHANCED RESEARCH" organized by, SRM Institute of Science and Technology, Ramapuram Campus, Faculty of Management, Department of Business Administration from 09-07-2024 to 19-07-2024.
• Participated in Three Day International Virtual Workshop on Soft Skills, Research Skills and Teaching Methods for Effective Teaching Jointly Organized by Lavender Literary Club, India, Cape Comorin Trust, India, Malaysian Industrial Relations & Human Resource Association (MIRHA), Malaysia from 07-09 August 2024.
• Participated in FIVE DAYS NATIONAL VIRTUAL FACULTY DEVELOPMENT PROGRAMME ON "RESEARCH METHODOLOGY - WRITING CONTENT FOR THESIS" Organized by the Department of Business Administration at St. Joseph's College (Arts & Science), Kovur from 19.08.2024 to 23.08.2024 during the academic year 2024-2025.
• Participated in Three Days International Online Workshop on Basic Statistical Analysis and its Interpretation using SPSS" from August 27th to 29th 2024.
• Participated in Session on Strategies to Enhance Research Visibility and Impact organized by Department of Research & Publications, A2Z EduLearningHub LLP on 31st August 2024.
• Participated in International online workshop on "Data Analysis using Excel and AI Tools" from September 14"-16" 2024.
• Participated in 5 Days International level Workshop on 'Research Methodology' held from 17th Sept. 2024 to 21st Sept. 2024 at Himalayan University.
• Participated in Seven days Online National Level Professional Development Programme on "Harnessing AI and SPSS Integration for Advanced Research Writing" organized by the Department of Commerce (Accounting & Finance) from 09.09.2024 to 17.09.2024 during the academic year 2024-2025.
• Participated in “RESEARCH AND PUBLICATIONS ETHICS” held from 7th Oct. 2024 to 11th Oct. 2024 at Himalayan University.
• Participated in One Week Online Faculty Development Program on "Innovative Pedagogical Techniques in Management Education" held from 21st October 2024 to 25th October 2024.
• Participated in NEP-2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC) Organized by UGC-MMTTC (GAD-MMTTC), Sri Guru Tegh Bahadur Khalsa College, University of Delhi from 15th October to 25th October 2024.
• Participated in Online Faculty Development Program- “Innovative Pedagogical Techniques in Management Education”, organized by Kamal Institute of Higher Education and Advance Technology, New Delhi, in association with Ojha Publication & Research House, New Delhi on 21.10.2024 to 25.10.2024.
• Participated in National level FDP- “An Insight on Funded Research Projects: Challenges and Opportunities” organized by SRM Institute of Science and Technology, Faculty of Science and Humanities Vadapalani, organized by Sir C.V. Raman Research Colloquium on 27/11/2024.
• Participated in National level Faculty Enrichment Programme- “Managing Personal Finance to Create Wealth” organized by SRM Institute of Science and Technology, Faculty of Science and Humanities Vadapalani, organized by the Department of Commerce (Accounting & Finance) on 29/11/2024.
• Participated in International Virtual Faculty Development Program on “Recent Advances in Teaching and Research on Sustainable Development in Commerce” organized by School of Commerce, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi, Chennai from 11th to 17th Dec 2024.
• Participated in International online workshop on “Basic Statistical Analysis and its Interpretation using SPSS” organized by Global Institute of Statistical Solutions from 11th-13th Jan 2025.
• Participated in National Seminar on “Pre & Post Process in Drafting Research Articles”, organized by St.Thomas College of Arts and Science held on 23rd Jan 2025.
• Presented paper- Title: Harnessing the power of travel influencers on social media to enhance destination visibility. International Conference on Entrepreneurship and Innovation in the Digital Economy: Shaping the future of Global Business organized by School of Management studies, Sathyabama Institute of Science and Technology on 23rd and 24th Jan 2025.
• Participated in National Workshop on “Data Analytics using Tableau” organized by SRM IST, FSH, VDP, Sir C.V.Raman Research Colloquium on 28th Jan 2025.
• Participated in National level Seminar on “Basic Statistical Data Analysis Using SPSS” organized by Dept. of Agricultural Economics, SRM College of Agricultural Sciences on 08.02.2025.
• Presented- Title: Effectiveness of digital marketing in promoting Chennai’s heritage tourism post-pandemic. International Conference on Emerging Trends in Commerce, Management and Economics (ICETCME-2025) organized by Dept. of Commerce, Commerce with CA, Business Administration and Economics, Sri Malolan College of Arts and Science held on 13th and 14th Feb, 2025.
• Participated in International Online workshop on Effective AI Prompting for Professional Excellence & Effective Evaluation of AI Generated Content Dept. of English, The Quaide Milleth College for Men, Chennai & Lavender Literary Club, India on 13th & 14th March, 2025.
• Participated in Online International workshop on Structural Equation Model and Confirmatory Factor Analysis using AMOS conducted from 9th to 11th July 2025 organized by Edinz Tech Private Limited, Olympia Tech Park, Chennai.
• Participated in the 2 Days Workshop on “Project Writing for Grants, How to Write a Project, Applying for Grants, Research Paper Writing.” Organized by Research Foundation of India association with Parul University, faculty of Commerce, Gujarat.
• Participated in Faculty Development Program on ‘Advance Tools and Techniques for Research Methodology from 01-11 Sep, 2025, Organized by Research Foundation of India association with Parul University, faculty of Commerce, Gujarat.
• Participated in Seven Days Online National Level Professional Development Programme on ‘Evolving Paradigms in Research Design: From Positivism to Interpretivism in Business and Social Research” from 01.0.2025 to 08.09.2025.
• Participate and Completed AICTE Training and Learning Academy FDP on Empowering Educators: Pedagogical Advancements in Operations Management for Industry 4.0 at INSTITUTE OF INNOVATION IN TECHNOLOGY AND MANAGEMENT from 22.09.2025 to 27.09.2025.
• Participated in the National Level Seven Day Online Faculty Development Programme on “Academic Publishing in Social Sciences: Target Scopus - Indexed Journals” organized by the Dept. of Commerce, St.Joseph’s College (Autonomous), Trichy, held from 22nd to 29th Sep 2025.
• Participated in the Three Day International Virtual Workshop on Research Writing and Publication Jointly Organized by Lavender Literary Club, India, Cape Comorin Trust, India, Malaysian Relations & Human Resource Association, Malaysia from 08-10 Oct 2025.
• Participated in Online Faculty Development Programme on “Smart Teaching with AI-Transforming Higher Education” Organized by the Post Graduate and Research Dept. of Commerce, AM Jain College, Chennai, in association with Book Bytes International Publication held on 31st Oct 2025.
• Participated in International level Workshop – “Structural Equation Model and Confirmatory Factor Analysis using AMOS”, organized by Edinz Tech Private Limited, Chennai, from 09.07.2025 to 11.07.2025.
• Participated in 2 Days International level Workshop – “Project Writing for Grants, How to Write a Project, Applying for Grants, Research Paper Writing”, organized by Research Foundation of India, from 28.07.2025 to 29.07.2025.
• Participated in Three Day International Virtual Workshop – “Research Writing and Publication”, jointly organized by Lavender Literary Club (India), Cape Comorin Trust (India) and Malaysian Industrial Relations & Human Resource Association (MIRHA), Malaysia, from 08.10.2025 to 10.10.2025.
• Attended Seven Day Online National Level Professional Development Programme – “Evolving Paradigms in Research Design: From Positivism to Interpretivism in Business and Social Research”, organized by the Department of Commerce (International Accounting and Finance), SRM Institute of Science and Technology, Vadapalani Campus, from 01.09.2025 to 08.09.2025.
• Successfully completed AICTE Training and Learning (ATAL) Academy Faculty Development Programme – “Empowering Educators: Pedagogical Advancements in Operations Management for Industry 4.0”, conducted by the Institute of Innovation in Technology and Management, from 22.09.2025 to 27.09.2025.
• Participated in Faculty Development Programme / Training Programme – “Advance Tools and Techniques for Research Methodology”, organized by Research Foundation of India, from 01.09.2025 to 11.09.2025.
• Participated in National Level Seven Day Online Faculty Development Programme – “Academic Publishing in Social Sciences: Target Scopus-Indexed Journals”, organized by the Department of Commerce, St. Joseph’s College (Autonomous), Tiruchirappalli, from 22.09.2025 to 29.09.2025.
• Participated in Five Day National Level Virtual Faculty Development Programme – “Research and Resilience for Academicians”, conducted by the Department of Business Administration, Stella Maris College (Autonomous), Chennai, from 27.10.2025 to 31.10.2025.
• Participated in National Level Online Faculty Development Programme – “Smart Teaching with AI: Transforming Higher Education”, organized by the Post Graduate and Research Department of Commerce, Agurchand Manmull Jain College, Chennai, in association with Book Bytes International Publications, on 31.10.2025.

Online Courses Completed:
NPTEL:

• Brand Management, Oct 2023.
• Retail Management, Apr 2024.
• Corporate Social Responsibility, Oct 2024.
• Managing change in organizations, Mar 2025.
• Managing Services, Oct 2025.